Google Analytics Dimensions Series

  • The Social Network Dimension: An Unsung Hero

    … shared links you tagged as social. So if you are tagging your links using Google Analytics’ campaign parameters, as long as you set utm_medium to ‘social’ it will show up in the Social Network dimension. So you can easily compare the performance of each of your social networks. If you don’t know what campaign tagging is or you’re tagging links you…

    Annie Cushing/ Annielyticsin Social- 14 readers -
  • Why Google Analytics’ User Metrics Are BS [For Most Sites]

    … TL;DR: User/visitor-based KPI have never reflected actual users. They’ve only ever reflected clients (IOW, the combination of device and browser you visited the site from), making reporting on them a waste of pixels. Continuing my series on dimensions in Google Analytics, I want to address the most misunderstood of them all: the User Type…

    Annie Cushing/ Annielyticsin Google Facebook- 17 readers -
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