Google Analytics Dimensions Series

  • The Social Network Dimension: An Unsung Hero

    … to the Channels report. You can watch the video walkthrough I did on these reports to learn more. Social Ads Caveat If you’re advertising on social networks (promoted posts, tweets, etc), do not tag these links as either ‘social’ or ‘cpc’. Unfortunately, Google Analytics doesn’t include a Paid Social channel. Ergo, I recommend using a custom medium (like ‘paid…

    Annie Cushing/ Annielyticsin Social- 15 readers -
  • Why Google Analytics’ User Metrics Are BS [For Most Sites]

    … TL;DR: User/visitor-based KPI have never reflected actual users. They’ve only ever reflected clients (IOW, the combination of device and browser you visited the site from), making reporting on them a waste of pixels. Continuing my series on dimensions in Google Analytics, I want to address the most misunderstood of them all: the User Type…

    Annie Cushing/ Annielyticsin Google Facebook- 18 readers -
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