Google Analytics Dimensions Series

    • The Social Network Dimension: An Unsung Hero

      Too many times I see other users try to view social traffic using the Source or Source/Medium dimension. For most social networks this wouldn’t be horrible, just perhaps a bit inelegant. But Facebook is a drama queen. The Many Faces of Facebook This diva network can show up as as a cornucopia of sources in any report that uses the Source dimension: facebook.com m.facebook.com l.facebook.

      Annie Cushing/ Annielyticsin Social- 9 readers -
  • Why Google Analytics’ User Metrics Are BS [For Most Sites]

    … TL;DR: User/visitor-based KPI have never reflected actual users. They’ve only ever reflected clients (IOW, the combination of device and browser you visited the site from), making reporting on them a waste of pixels. Continuing my series on dimensions in Google Analytics, I want to address the most misunderstood of them all: the User Type…

    Annie Cushing/ Annielyticsin Google Facebook- 12 readers -
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