Google Analytics Dimensions Series

  • The Social Network Dimension: An Unsung Hero

    … through to malicious sites and protect users’ privacy. You can read more about them from this Facebook developer’s post and this post that addresses how they show up in Google Analytics, if you’re so inclined. What I’ve seen clients and coworkers do is fire up the Source/Medium or Referrals report and look at the first instance of facebook.com…

    Annie Cushing/ Annielyticsin Social- 15 readers -
  • Why Google Analytics’ User Metrics Are BS [For Most Sites]

    … TL;DR: User/visitor-based KPI have never reflected actual users. They’ve only ever reflected clients (IOW, the combination of device and browser you visited the site from), making reporting on them a waste of pixels. Continuing my series on dimensions in Google Analytics, I want to address the most misunderstood of them all: the User Type…

    Annie Cushing/ Annielyticsin Google Facebook- 17 readers -
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