- Our Blog
… Let’s face it, Google Analytics is a mess for the average business. For professionals who spend a lot of time in the platform, it’s a full-featured and robust analytics platform that we’re familiar with and that we can filter and narrow down to get the answer to any question we might have. As an agency, we are not the average business but even…
Measuring Website Performance Using Google Analytics Goals H. James Harrington (of the Harrington Institute) put it best: “Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.
…, you have your AdWords and Google Analytics Accounts synced correctly and the Goal and Ecommerce Conversion Tracking are operational. First Steps – Log into your Google Analytics Account. Click on Traffic Sources > Advertising > AdWords > Campaigns. Set to default, you will see these metric results: Visits, Page Views, Visit Duration, New…