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Too many times I see other users try to view social traffic using the Source or Source/Medium dimension. For most social networks this wouldn’t be horrible, just perhaps a bit inelegant. But Facebook is a drama queen. The Many Faces of Facebook This diva network can show up as as a cornucopia of sources in any report that uses the Source dimension: facebook.com m.facebook.com l.facebook.
… Google Analytics includes quite a few social reports, but they can be difficult to find and interpret. There are quite a few gotchas that you might not be aware of when using social reports in Google Analytics. I share those in the video, as well as why not all reports are created equal. I share which ones I like and use most and why. Highlights…