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Editor’s Note: This article is a part of our Hero Conf Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the 4 finalists we post throughout the week. Today’s post comes to us from JD Prater (@jdprater), Paid Search Specialist at Inflow. Are you a House of Cards fan? Good. Me too.
… Do you ever get frustrated with Google Analytics reporting for not having exactly what you want? I know the feeling. You want a column for cost and for each type of goal you have set up, but these don’t come in your standard reports in the interface. Or maybe you’re just ready to step up your analytics game to the next level…
… to clients. There are various types of models which are covered in more depth in this Google Analytics and Attribution Modeling Guide by our Head of R & D. When comparing models and e-commerce metrics, GA provides: Conversions & CPA, Conversion Value & ROAS as well as Conversions & Value. What’s great is that this comparison alongside…
… URL tracking takes time to set up, but the rewards make it time well spent. Why is it worth it? Google Analytics. The whole purpose of tracking URLs is that we get the reward of having Google Analytics data for each platform or campaign. Everything In One Place When paid search can incorporate more than five different platforms, it is nice…