Google Analytics Tracking

  • 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved

    Editor’s Note: This article is a part of our Hero Conf Guest Post Giveaway. Based on a combination of pageviews, shares and editorial review from the PPC Hero writing staff, a winner will be chosen from the 4 finalists we post throughout the week. Today’s post comes to us from JD Prater (@jdprater), Paid Search Specialist at Inflow. Are you a House of Cards fan? Good. Me too.

    Nate Hollander/ PPC Hero- 10 readers -
  • Effective Google Analytics AdWords Data Integration

    … to clients. There are various types of models which are covered in more depth in this Google Analytics and Attribution Modeling Guide by our Head of R & D. When comparing models and e-commerce metrics, GA provides: Conversions & CPA, Conversion Value & ROAS as well as Conversions & Value. What’s great is that this comparison alongside…

    PPC Heroin Paid Search Google- 6 readers -
  • DIY: Easy URL Tracking

    … URL tracking takes time to set up, but the rewards make it time well spent. Why is it worth it? Google Analytics. The whole purpose of tracking URLs is that we get the reward of having Google Analytics data for each platform or campaign. Everything In One Place When paid search can incorporate more than five different platforms, it is nice…

    Kristina Mclane/ PPC Hero- 6 readers -
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