Google Analytics Tracking

  • Use Google Analytics Custom Reports To Make Your PPC Life Easier

    … about creating custom reports, now it’s time to think about what uses they have for your accounts. Whether you’ve got an ecommerce account and want to track revenue or your focus is on generating leads, we have some examples below to help jumpstart your creativity. Ecommerce Example For ecommerce accounts, you’re probably most often looking…

    Rachael Law/ PPC Heroin Paid Search Google- 12 readers -
  • Effective Google Analytics AdWords Data Integration

    … A huge topic in 2014 – ‘more data’ for AdWords users has been answered by Enhanced Google Analytics! Throughout 2014, Google Analytics (GA) has been rolling out more integrated AdWords data, giving online marketers more insight into performance and behavioral features to analyze, report and base decisions. GA has added the below AdWords…

    PPC Heroin Paid Search Google- 4 readers -
  • DIY: Easy URL Tracking

    … to have that one place that combines all the data. Though this task can be achieved by pulling numbers and combining in Excel, already having the numbers ready can save hours. While there are third party platforms that combine all this information for you, Google Analytics is free. Below you can see that we are using Google, Facebook, Bing…

    Kristina Mclane/ PPC Hero- 5 readers -