Google Analytics Tracking

  • Effective Google Analytics AdWords Data Integration

    … A huge topic in 2014 – ‘more data’ for AdWords users has been answered by Enhanced Google Analytics! Throughout 2014, Google Analytics (GA) has been rolling out more integrated AdWords data, giving online marketers more insight into performance and behavioral features to analyze, report and base decisions. GA has added the below AdWords…

    PPC Heroin Paid Search Google- 4 readers -
  • DIY: Easy URL Tracking

    … URL tracking takes time to set up, but the rewards make it time well spent. Why is it worth it? Google Analytics. The whole purpose of tracking URLs is that we get the reward of having Google Analytics data for each platform or campaign. Everything In One Place When paid search can incorporate more than five different platforms, it is nice…

    Kristina Mclane/ PPC Hero- 5 readers -