Google Analytics Tracking

  • Use Google Analytics Custom Reports To Make Your PPC Life Easier

    … dimensions describe your data (i.e., clicks vs. landing page). To start a new custom report from scratch, click “Customize” at the top of the page, and then click on the “+New Custom Report” button. Where To Find Them Once you’ve created your perfectly tailored report, you will most likely want to revisit it time after time. Luckily, Analytics saves…

    Rachael Law/ PPC Heroin Paid Search Google- 12 readers -
  • Effective Google Analytics AdWords Data Integration

    … A huge topic in 2014 – ‘more data’ for AdWords users has been answered by Enhanced Google Analytics! Throughout 2014, Google Analytics (GA) has been rolling out more integrated AdWords data, giving online marketers more insight into performance and behavioral features to analyze, report and base decisions. GA has added the below AdWords…

    PPC Heroin Paid Search Google- 5 readers -
  • DIY: Easy URL Tracking

    … URL tracking takes time to set up, but the rewards make it time well spent. Why is it worth it? Google Analytics. The whole purpose of tracking URLs is that we get the reward of having Google Analytics data for each platform or campaign. Everything In One Place When paid search can incorporate more than five different platforms, it is nice…

    Kristina Mclane/ PPC Hero- 6 readers -