Google Analytics Tracking

  • Effective Google Analytics AdWords Data Integration

    … 3rd party software would have found it difficult to report on and utilize attribution data. GA has an introduced a feature where users can compare various AdWords attribution models within a 1-90 day period. The dimensions can drill down to keyword level, which we find becomes really vital when illustrating non-brand performance and value…

    PPC Heroin Paid Search Google- 4 readers -
  • DIY: Easy URL Tracking

    … URL tracking takes time to set up, but the rewards make it time well spent. Why is it worth it? Google Analytics. The whole purpose of tracking URLs is that we get the reward of having Google Analytics data for each platform or campaign. Everything In One Place When paid search can incorporate more than five different platforms, it is nice…

    Kristina Mclane/ PPC Hero- 5 readers -