Google Analytics User Id

  • Why Google Analytics’ User Metrics Are BS [For Most Sites]

    … TL;DR: User/visitor-based KPI have never reflected actual users. They’ve only ever reflected clients (IOW, the combination of device and browser you visited the site from), making reporting on them a waste of pixels. Continuing my series on dimensions in Google Analytics, I want to address the most misunderstood of them all: the User Type…

    Annie Cushing/ Annielyticsin Google Facebook- 12 readers -
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