Google: Antitrust

    • How important is Google Shopping for retailers?

      With the recent decision by the European Commission (EC) to levy a massive $2.7B fine on Google for unfair practices, a light was shined on the comparison shopping engines that have lost out over the past few years as searchers have increasingly used Google alone for product browsing. The EC determined that Google’s placement of Shopping Ads, also known as Product Listing Ad ...

      Andy Taylor/ Search Engine Landin SEO Google How To's- 22 readers -
  • How the EU fine will ruin Google Shopping for the consumer

    … As a paid search and shopping platform, Google is our most important partner. This doesn’t mean that I would refrain from highlighting critical aspects of things Google is doing. I’ve written about their low-price bias numerous times and the advertising digital duopoly created by Google and Facebook that puts retailers in a tough spot…

    Search Engine Landin SEO Google How To's- 16 readers -
  • Dissecting Google Conspiracy Theories

    … speed is a ranking factor because Google has officially confirmed it. However, other theories lie in a purely speculative realm — one that fundamentally mistrusts a company that cites “don’t be evil” as part of its code of conduct. Which of these somewhat far-fetched ideas has a basis in reality? That’s the focus of today’s post. What are the top…

    Search Engine Landin Paid Search SEO Google- 18 readers -
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