Google: App Indexing

  • Simple tips to get your app indexed, ranked & installed

    … Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in your SEO strategy for app optimization. For apps, there are distinct ranking factors. Although they are similar to ranking factors for a standard web page, there are differences that you need to know about. Here’s how you…

    John E Lincoln/ Search Engine Landin SEO- 23 readers -
  • SMX Advanced recap: Advanced Google App Deep Linking

    Smartphone usage of apps continues to soar. Recent data from comScore show that 44 percent of all digital media time is spent using smartphone apps. That makes the world of apps a critical one for marketers to understand and embrace. At the most recent SMX Advanced, both Tam Phan, Organic Growth Specialist on the App Store Analytics team at TUNE, and David Iwanow, SEO Produc ...

    Eric Enge/ Search Engine Land- 25 readers -
  • Is Google App Indexing becoming Firebase App Indexing?

    … It looks like Google may be changing the name of their app indexing protocol from Google App Indexing to Firebase App Indexing. Last night I captured screen shots of Google changing the Google search developer page from saying “Google App Indexing” to “Firebase App Indexing.” But it seems Google changed it back this morning to just “App…

    Barry Schwartz/ Search Engine Landin SEO Google- 10 readers -
  • Survey: URL schemes for deep links increasing in retailer apps

    …. If it’s not, you’re sent to the Hipmunk web page. Google’s App Indexing, initially made available for any Android app publisher in June of 2014, offers links from Google mobile search results into a page in an iOS or Android app. Other deep linking schemes include ones from Bing and Facebook. Allan told me that URL-based deep links…

    Marketing Landin Google Facebook- 18 readers -
  • App Indexing & The New Frontier Of SEO: App Packs & App Store Search

    SEOs who are not paying attention to apps are missing a large part of the mobile SEO picture. Even if your company does not have an app, recent changes to Google mobile results allow apps to compete with your website for the same rankings. In many cases, app results are winning. In addition to Google’s Deep Linking changes, which focus on crawling and ranking internal app sc ...

    Search Engine Land- 28 readers -
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