Google: App Indexing

  • SMX Advanced recap: Advanced Google App Deep Linking

    … at TUNE, and David Iwanow, SEO Product Manager at Marktplaats (ebay classifieds group), spoke about app indexing. (As Iwanow noted, what was once called Google App Indexing is now called Firebase App Indexing. The purpose in renaming it was to let it become more of an industry standard.) During the session, Tam Phan started with a basic overview…

    Eric Enge/ Search Engine Landin SEO Google- 17 readers -
  • Is Google App Indexing becoming Firebase App Indexing?

    … It looks like Google may be changing the name of their app indexing protocol from Google App Indexing to Firebase App Indexing. Last night I captured screen shots of Google changing the Google search developer page from saying “Google App Indexing” to “Firebase App Indexing.” But it seems Google changed it back this morning to just “App…

    Barry Schwartz/ Search Engine Landin SEO Google- 6 readers -
  • Survey: URL schemes for deep links increasing in retailer apps

    …. If it’s not, you’re sent to the Hipmunk web page. Google’s App Indexing, initially made available for any Android app publisher in June of 2014, offers links from Google mobile search results into a page in an iOS or Android app. Other deep linking schemes include ones from Bing and Facebook. Allan told me that URL-based deep links…

    Marketing Landin Google Facebook- 12 readers -
  • App Indexing & The New Frontier Of SEO: App Packs & App Store Search

    SEOs who are not paying attention to apps are missing a large part of the mobile SEO picture. Even if your company does not have an app, recent changes to Google mobile results allow apps to compete with your website for the same rankings. In many cases, app results are winning. In addition to Google’s Deep Linking changes, which focus on crawling and ranking internal app sc ...

    Search Engine Land- 20 readers -
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