Google: App Indexing

  • Google shuts down Fetch As Google for mobile apps

    … Google has quietly announced on Google+ that it will be killing off some of the App Indexing features within the Google Search Console. Specifically, Google is turning off the Fetch As Google for Apps feature to “avoid unnecessary duplication” with what is available within the Firebase help documentation. Google added Fetch As Google…

    Barry Schwartz/ Search Engine Landin SEO Google- 23 readers -
  • SMX Advanced recap: Advanced Google App Deep Linking

    … at TUNE, and David Iwanow, SEO Product Manager at Marktplaats (ebay classifieds group), spoke about app indexing. (As Iwanow noted, what was once called Google App Indexing is now called Firebase App Indexing. The purpose in renaming it was to let it become more of an industry standard.) During the session, Tam Phan started with a basic overview…

    Eric Enge/ Search Engine Landin SEO Google- 25 readers -
  • Is Google App Indexing becoming Firebase App Indexing?

    … It looks like Google may be changing the name of their app indexing protocol from Google App Indexing to Firebase App Indexing. Last night I captured screen shots of Google changing the Google search developer page from saying “Google App Indexing” to “Firebase App Indexing.” But it seems Google changed it back this morning to just “App…

    Barry Schwartz/ Search Engine Landin SEO Google- 10 readers -
  • Survey: URL schemes for deep links increasing in retailer apps

    Custom URL-based schemes for deep linking are getting more adoption in retailers’ apps than Apple’s Universal Links for iOS or Google’s App Indexing for iOS and Android. That’s the recently released finding of New York City-based Pure Oxygen Labs, a tech firm that offers a marketers’ platform for managing deep linking with URL schemes, as well as mobile search marketing and optimization.

    Marketing Land- 18 readers -