Google: App Indexing

  • SMX Advanced recap: Advanced Google App Deep Linking

    … at TUNE, and David Iwanow, SEO Product Manager at Marktplaats (ebay classifieds group), spoke about app indexing. (As Iwanow noted, what was once called Google App Indexing is now called Firebase App Indexing. The purpose in renaming it was to let it become more of an industry standard.) During the session, Tam Phan started with a basic overview…

    Eric Enge/ Search Engine Landin SEO Google- 15 readers -
  • Is Google App Indexing becoming Firebase App Indexing?

    … It looks like Google may be changing the name of their app indexing protocol from Google App Indexing to Firebase App Indexing. Last night I captured screen shots of Google changing the Google search developer page from saying “Google App Indexing” to “Firebase App Indexing.” But it seems Google changed it back this morning to just “App…

    Barry Schwartz/ Search Engine Landin SEO Google- 5 readers -
  • Survey: URL schemes for deep links increasing in retailer apps

    …. If it’s not, you’re sent to the Hipmunk web page. Google’s App Indexing, initially made available for any Android app publisher in June of 2014, offers links from Google mobile search results into a page in an iOS or Android app. Other deep linking schemes include ones from Bing and Facebook. Allan told me that URL-based deep links…

    Marketing Landin Google Facebook- 12 readers -
  • App Indexing & The New Frontier Of SEO: App Packs & App Store Search

    SEOs who are not paying attention to apps are missing a large part of the mobile SEO picture. Even if your company does not have an app, recent changes to Google mobile results allow apps to compete with your website for the same rankings. In many cases, app results are winning. In addition to Google’s Deep Linking changes, which focus on crawling and ranking internal app sc ...

    Search Engine Land- 19 readers -
  • Google App Streaming Now Live For All Apps Via Try Now Button

    In November 2015, Google prototyped app streaming on a few select apps. It now seems to be available for all apps in the Google mobile search results. The same requirements apply, you must be running Android L or greater and must be on Wifi when you do your search within the Google Search App. Then, if you see an app come up, it may have next to the green “Install” button a ...

    Barry Schwartz/ Search Engine Land- 17 readers -
  • You Can Now Install Android Apps Directly From Google’s Search Results

    Artem Russakovskii reports that some Android users are now able to install Android apps directly from the mobile Google search results. He shared a screen shot showing the install progress from within the mobile search results interface: The typical behavior is it would take the searcher into the Google Play interface to review the app details and then click install fr ...

    Barry Schwartz/ Search Engine Land- 15 readers -
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