- Our Blog
Google is synonymous with “search”, but a forthcoming product closure highlights a rare weakness. Google Compare, the search giant’s price comparison service, will close later this month. Certainly, when I’ve shopped around for financial products, Google Compare hasn’t come to mind. It seems there is a type of search where Google is not the answer.
Google is to shut down Google Compare, its insurance comparison service, from March 23. The service will be closed in both the UK and US. On the face of it, the news will have competitor comparison sites jumping for joy, as Google Compare constituted a major threat to their own business models. When Google introduced the service, there was plenty of concern from existing play ...