Google Compare

  • Google to close its insurance comparison service

    Google is to shut down Google Compare, its insurance comparison service, from March 23. The service will be closed in both the UK and US. On the face of it, the news will have competitor comparison sites jumping for joy, as Google Compare constituted a major threat to their own business models. When Google introduced the service, there was plenty of concern from existing play ...

    Graham Charlton/ Search Engine Watch- 11 readers -
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