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… Google’s fallibility mean for marketers? I’m reminded of Wil Reynolds’ presentation at SearchLove London 2015. He spoke about fighting tooth and nail to earn the #1 organic position for a keyword. When he made it to the top, Wil discovered competition from AdWords and Google Places meant a click-through rate of just five percent. With limited…
Google is to shut down Google Compare, its insurance comparison service, from March 23. The service will be closed in both the UK and US. On the face of it, the news will have competitor comparison sites jumping for joy, as Google Compare constituted a major threat to their own business models. When Google introduced the service, there was plenty of concern from existing play ...