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Google has announced big changes to its four-year-old Google Consumer Surveys product. It’s essentially splitting the tool in two: a new version specifically for enterprise-level marketers that’s integrated into the Analytics 360 Suite, and the existing consumer-level survey tool that’s been renamed and moved under the Google Analytics umbrella.
… Today, Google opened up its Consumer Surveys program with self sign up available to publishers in the US. Offered as a way for publishers to monetize their content, Google pays publishers for completed surveys, which are typically used as paywall alternatives. Google will pay publishers $0.05 per question on completed surveys. Publishers can…