Google Customer Match

  • How to keep Q4 paying off in 2017

    … to better tailor creative to your audiences. Google Customer Match offers similar functionality (albeit at a much lower scale). You can then use Customer Match with Google’s Similar Audience targeting to layer onto your search campaigns. By doing this, you can then bid more aggressively for users similar to the makeup of your customers…

    Search Engine Watchin Social How To's- 15 readers -
  • How Will Google’s Customer Match Change Digital Marketing?

    As you’ll have seen, Google have released a product called Customer Match to enable marketers to create specific audiences based on email addresses. The concept isn’t new – Twitter and Facebook have allowed email-based custom audiences for a while now – but Google’s Customer Match is certainly going to make life more interesting.

    RocketMill- 16 readers -
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