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… to better tailor creative to your audiences. Google Customer Match offers similar functionality (albeit at a much lower scale). You can then use Customer Match with Google’s Similar Audience targeting to layer onto your search campaigns. By doing this, you can then bid more aggressively for users similar to the makeup of your customers…
… improvements to Facebook mobile profiles, the implications of share counts being removed from Tweet buttons, the newly integrated Buy Now button on Twitter and the new co-host and notification features on Blab. Subscribe to future shows here. More social media news worth noting: Google AdWords Announces Two New Products: Customer Match and Universal App…
As you’ll have seen, Google have released a product called Customer Match to enable marketers to create specific audiences based on email addresses. The concept isn’t new – Twitter and Facebook have allowed email-based custom audiences for a while now – but Google’s Customer Match is certainly going to make life more interesting.