Google: Display Advertising

  • Study: Q1 Google Display Network placements

    One of the best ways to fill the early part of the online marketing funnel is to advertise on Google’s network of partner sites, the Google Display Network (GDN). Essentially, these are websites that are either showing AdSense ads or websites that show ads from DoubleClick (some of the GDN inventory is actually “remnant” inventory that no one made specific placement buys for on DoubleClick).

    Marketing Land- 17 readers -
    Earlier about the same topic:
  • Countering header bidding, Google drops its ‘last look’ advantage

    … Google may have taken away header bidding’s best reason for being. The increasingly popular practice of header bidding arose largely because publishers were unhappy that Google gave its own DoubleClick Ad Exchange (AdX) a “last look” on auctions for ad impressions. Only AdX was able to bid on every impression, and it could always outbid others…

    Marketing Landin Display Google- 17 readers -
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