Google: Display Advertising

  • Countering header bidding, Google drops its ‘last look’ advantage

    … Google may have taken away header bidding’s best reason for being. The increasingly popular practice of header bidding arose largely because publishers were unhappy that Google gave its own DoubleClick Ad Exchange (AdX) a “last look” on auctions for ad impressions. Only AdX was able to bid on every impression, and it could always outbid others…

    Marketing Landin Display Google- 16 readers -
  • Facebook adopts header bidding to make its ad network more competitive with Google’s

    Long story short: Facebook’s ad network is challenging ad networks run by Google and others to see who can get publishers the best deals for their inventory by adopting a process called header bidding that levels the playing field for publisher’s programmatic ad sales. Long story long: There are a lot of parallels between programmatic advertising and online travel booking.

    Marketing Land- 24 readers -
  • Responsive ads for the Google Display Network: 6 months in

    … to date. I’ll also look at what’s up next for responsive ads and how you can best use these across your AdWords campaigns. So, first things first. What are responsive ads? To be honest, responsive ads do what they say on the tin. These display ads adjust automatically to fit into available ad space across the Google Display Network (GDN). The size…

    Marketing Landin Display Google- 20 readers -
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