Google: Display Advertising

  • Google introduces fully automated ‘Smart’ display campaigns

    Automation isn’t new to display campaigns on the Google Display Network, but with the new Smart display campaigns, it’s not just the creative that’s automated. Targeting, bidding and the ads all run on autopilot powered by machine learning. The system pulls advertiser-provided headlines, descriptions, logos and images to create responsive text, display and native ads.

    Ginny Marvin/ Marketing Land- 31 readers -
  • YouTube channels must now hit 10K views to start earning ad revenue

    After several tumultuous weeks for YouTube over unwanted media attention and advertiser protest over ads showing up on unsavory video content, YouTube announced Thursday that ads will not show on videos from new creators until a channel reaches 10,000 views. The change is aimed at keeping bad actors from proliferating to earn ad revenue from the video platform.

    Ginny Marvin/ Marketing Land- 20 readers -
  • Countering header bidding, Google drops its ‘last look’ advantage

    Google may have taken away header bidding’s best reason for being. The increasingly popular practice of header bidding arose largely because publishers were unhappy that Google gave its own DoubleClick Ad Exchange (AdX) a “last look” on auctions for ad impressions. Only AdX was able to bid on every impression, and it could always outbid others.

    Marketing Land- 16 readers -
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