Google: Display Advertising

  • Responsive ads for the Google Display Network: 6 months in

    At the Google Performance Summit in May 2016, Google announced responsive ads for display, which subsequently rolled out to advertiser accounts in July. Since we’ve been able to use responsive ads for six months now, I’ve included some of the most commonly asked questions below to cover some of the advantages, disadvantages and results seen to date.

    Marketing Land- 17 readers -
  • Google agrees to change when it scans emails for ad targeting

    Google agreed to change its email scanning practice on Tuesday as part of a court settlement, The Verge first reported. The changes involve the way the company scans emails for ad serving purposes. With this agreement, Google will no longer scan emails to collect data used for ad targeting before emails hit users’ inboxes. In the class action suit — Matera v. Google, Case No.

    Ginny Marvin/ Marketing Land- 17 readers -
  • AdSense tweaks the look for text ads again

    … ads were called magazine ads when they first debuted in May 2014. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has…

    Ginny Marvin/ Marketing Landin Display Google- 12 readers -
  • Google (finally) launches cross-device retargeting

    … to identify users for remarketing lists. Brad Bender, VP of display and video advertising at Google, announced the shift in a blog post and is set to discuss it during Advertising Week in New York City on Monday. “We’re introducing cross-device remarketing for Google Display Network and DoubleClick Bid Manager to help you reach the same user across…

    Ginny Marvin/ Marketing Landin Google Retargeting- 38 readers -
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