Google: Display Advertising

  • Google introduces fully automated ‘Smart’ display campaigns

    Automation isn’t new to display campaigns on the Google Display Network, but with the new Smart display campaigns, it’s not just the creative that’s automated. Targeting, bidding and the ads all run on autopilot powered by machine learning. The system pulls advertiser-provided headlines, descriptions, logos and images to create responsive text, display and native ads.

    Ginny Marvin/ Marketing Land- 31 readers -
  • YouTube channels must now hit 10K views to start earning ad revenue

    After several tumultuous weeks for YouTube over unwanted media attention and advertiser protest over ads showing up on unsavory video content, YouTube announced Thursday that ads will not show on videos from new creators until a channel reaches 10,000 views. The change is aimed at keeping bad actors from proliferating to earn ad revenue from the video platform.

    Ginny Marvin/ Marketing Land- 20 readers -
  • Countering header bidding, Google drops its ‘last look’ advantage

    Google may have taken away header bidding’s best reason for being. The increasingly popular practice of header bidding arose largely because publishers were unhappy that Google gave its own DoubleClick Ad Exchange (AdX) a “last look” on auctions for ad impressions. Only AdX was able to bid on every impression, and it could always outbid others.

    Marketing Land- 16 readers -
Get the top posts daily into your mailbox!
See more
A From Sel A Post To Martech Today A Post To Search Engine Land Ad Blocking Ad Serving Adwords Alerts All Things Martech Amazon Amp: Accelerated Mobile Pages Analytics Aol Channel Channel: Analytics & Conversion Channel: Cmo Zone Channel: Display Advertising Channel: Martech: Advertising Channel: Martech: Analytics & Data Channel: Mobile Marketing Channel: Retail Channel: Search Marketing Channel: Sem Channel: Video Comscore Content Marketing Creative Of The Day Display Advertising Display Advertising Column Display Advertising: Ad Blocking Display Advertising: Ad Fraud Doubleclick Ecommerce Email Marketing Facebook Facebook: Advertising Facebook: Business Issues Facebook: Facebook Exchange Facebook: Mobile Facebook: Statistics Gigaom Google Google Adwords Google Shopping Google: Adsense Google: Adwords Google: Analytics Google: Android Google: Business Issues Google: Chrome Google: Gmail Google: Legal Google: Marketing Google: Mobile Google: Partnerships Google: Privacy Google: Search Google: Seo Google: Shopping Google: Tv Google: Youtube How To Guides: Display Advertising Infographics Internet Internet Marketing Internet Marketing Industry Legal Legal: Privacy Linkedin Marketing Automation Marketing Land Live Podcast Marketing Strategies Column Marketing Tools Marketing Tools: Analytics Marketing Tools: General Microsoft Mobile Marketing Mobile Marketing: App Promotion Ads Pinterest Pinterest: Business Use & Advertising Podcasts Programmatic Advertising & Media Buying Reddit Retargeting & Remarketing Search Engine Land Search Marketing Search Marketing Column Seo Snapchat Social Media Marketing Social Media Marketing: Advertising Statistics Statistics: Mobile Marketing Statistics: Online Advertising Tumblr Twitter Twitter: Advertising Venturebeat Video Yahoo Youtube