Google: Display Advertising

    • AdSense tweaks the look for text ads again

      Google is testing a new look for text and link ads for AdSense publishers. In a post, Google said, “The new look introduces a minimalist design that brings the focus back on the text content.” The ad ad text is left justified, the entire background is white and the button is offset to the right corner. Publishers will start seeing the new look showing on some impressions.

      Ginny Marvin/ Marketing Landin Display Google- 10 readers -
  • Google (finally) launches cross-device retargeting

    Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a significant development as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop, unless they also visit the site on desktop.

    Ginny Marvin/ Marketing Land- 26 readers -
  • Google Takes On Clickjacking

    … Among its latest efforts to address online display advertising fraud, Google says it has rolled out new defenses against clickjacking. What is clickjacking? If you’ve ever clicked on a button or tried to play a video on a web page and been taken unexpectedly to another web page, you’ve likely been a victim of clickjacking. Hackers essentially…

    Ginny Marvin/ Marketing Landin Display Google- 9 readers -
  • London buses test out the first consumer experience of the Physical Web

    … The Google-backed Physical Web is now operating in the physical world. UK-based mobile commerce provider Proxama, in partnership with out-of-home advertising firm Exterion Media, launched this month in London what they describe as “the world’s first deployment of a Physical Web consumer engagement experience.” Called MyStop, the project…

    Marketing Landin Google- 12 readers -
  • Connecting Demographics To Search Queries

    … on demographics and the ability to target personas, specifically through the Google Display Network, but when buying on the search engines themselves, most demographic information is not great. However, here is a potential way to help you bridge that gap between demographics and search keyword strategies. Using The Google Display Planner To Glean…

    Marketing Landin Google- 13 readers -
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