Google: Display Advertising

  • AdSense tweaks the look for text ads again

    … Google is testing a new look for text and link ads for AdSense publishers. In a post, Google said, “The new look introduces a minimalist design that brings the focus back on the text content.” The ad ad text is left justified, the entire background is white and the button is offset to the right corner. Publishers will start seeing the new…

    Ginny Marvin/ Marketing Landin Display Google- 10 readers -
  • Google (finally) launches cross-device retargeting

    … globally over the next few months. About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Marketing Landin Google Retargeting- 28 readers -
  • Google Takes On Clickjacking

    … Among its latest efforts to address online display advertising fraud, Google says it has rolled out new defenses against clickjacking. What is clickjacking? If you’ve ever clicked on a button or tried to play a video on a web page and been taken unexpectedly to another web page, you’ve likely been a victim of clickjacking. Hackers essentially…

    Ginny Marvin/ Marketing Landin Display Google- 12 readers -
  • Does Google stand a chance against Facebook in mobile display?

    It’s no secret Facebook has been steadily building up its ad technology — directly challenging Google. These moves, coupled with the introduction of native ad formats that appear throughout Facebook’s mobile newsfeeds have propelled it past Google to become the leading seller of display advertising worldwide. The speed at which Facebook’s mobile ad offerings took off surprised analysts.

    Ginny Marvin/ Marketing Land- 23 readers -
  • London buses test out the first consumer experience of the Physical Web

    … to any supported browser. Jon Worley, CEO of Proxama’s promixity marketing division, told me that the Bluetooth range of transmission is sufficient to cover an entire bus. Any passenger whose iPhone or Android mobile device has a supporting Chrome browser version — the only Eddystone-supporting browser so far — can receive a notification that there…

    Marketing Landin Google- 14 readers -
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