Google: Display Advertising

  • Responsive ads for the Google Display Network: 6 months in

    … At the Google Performance Summit in May 2016, Google announced responsive ads for display, which subsequently rolled out to advertiser accounts in July. Since we’ve been able to use responsive ads for six months now, I’ve included some of the most commonly asked questions below to cover some of the advantages, disadvantages and results seen…

    Marketing Landin Display Google- 20 readers -
  • AdSense tweaks the look for text ads again

    … Google is testing a new look for text and link ads for AdSense publishers. In a post, Google said, “The new look introduces a minimalist design that brings the focus back on the text content.” The ad ad text is left justified, the entire background is white and the button is offset to the right corner. Publishers will start seeing the new…

    Ginny Marvin/ Marketing Landin Display Google- 12 readers -
  • Google (finally) launches cross-device retargeting

    … to identify users for remarketing lists. Brad Bender, VP of display and video advertising at Google, announced the shift in a blog post and is set to discuss it during Advertising Week in New York City on Monday. “We’re introducing cross-device remarketing for Google Display Network and DoubleClick Bid Manager to help you reach the same user across…

    Ginny Marvin/ Marketing Landin Google Retargeting- 44 readers -
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