Google Display Network

  • 60% Better CTR With Google DSK Campaigns & Other Real World Results

    … December 22, 2016 Years ago Google introduced a product that paired low-funnel high-intent sites with contextual keywords. This GDN product was retired, only to be re-released this year in the form of beta, DSK Campaigns. What is Google offering in this campaign type? DSK stands for Display Select Keywords, meaning you only target the most…

    Carrie Albright/ PPC Heroin Google- 16 readers -
  • A 10-minute account audit to prevent SEM fires during the holidays

    … We’ve talked about it for weeks, and it’s truly upon us now: holiday crunch time. Your eyes are probably crossing with all the prep and must-dos, but if you’re short on hours and would like to make sure to avert any ROI disasters before they happen, make sure to check these five items off your SEM list. 1) Pull a search query report over…

    Search Engine Watchin Paid Search- 19 readers -
  • Mobile paid search has increased by 134% since last year: stats

    There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134% from the past year. This is according to Merkle’s Q3 Digital Marketing Report, which covers the latest trends in paid search, social media, display, and organic search.

    Search Engine Watch- 13 readers -
  • Google’s Responsive Display Ads Pack A Punch

    … September 29, 2016 Google recently launched a responsive ad format for the Display Network. Introduced in the same month Expanded Text Ads (ETAs) were rolled out to the public, this new feature has been battling for attention. I’ve decided to take a crack at Responsive Display Ads and show you why they are true champs. Time for the training…

    PPC Heroin Paid Search- 14 readers -
  • Reach The Right Users With Gmail Ads

    … of our advertising. That is also why we look to have coverage on every network and to test every campaign type, which leads me to Gmail Ads. The Basics Gmail Ads are part of the Google Display Network and are simply collapsed ads within a user’s Gmail account that appear at the top of the Promotions tab. They can easily be confused for a regular email…

    PPC Hero- 9 readers -
  • How Should You Use Display Advertising?

    …” – this is a prime example of Native advertising. How Do Clients Use Display Advertising? You may associate Display advertising with remarketing. Though you are correct, the Display Network offers so much more. Having become more sophisticated since it’s conception, advertisers can serve up ads based on the content of a website (contextually), or behavior…

    PPC Hero- 12 readers -
  • Eight tips for getting the most from a modest PPC budget

    … expensive, and you certainly don’t want your competitors beating you here as they sometimes bid on your brand name. 2) Explore the Google Display Network When done well, the GDN is a great way to target folks as they browse the web. For service-based businesses on a shoestring budget, consider putting a small portion towards the GDN by only…

    Pauline Jakober/ Search Engine Watch- 11 readers -
  • Five tips for low-risk Google Display Network testing

    … So you’re a small or medium-sized business (SMB) and you’ve already hit a cap on how far you can go with search engine marketing and remarketing. You want to continue to scale and are considering doing it via Google Display Network (GDN), but you’re aware of the possible drawback: a lot of wasted spend on poor quality, low-intent traffic…

    Search Engine Watchin Google- 10 readers -
  • Making the Most of Display Advertising - Google Best Practices

    … on the Google Display Network. The guide touches on topics such as: Reaching the right audience at the right moment Matching the message to the moment Optimizing for performance Check out these display advertising best practices to deliver on consumers’ expectations and drive more sales for your business. Want to stay on top of even more Best Practices? Sign up to receive our monthly newsletter. Posted by Matt Lawson, Director, Performance Ads Marketing …

    Rob Newton/ Inside AdWordsin Display Google- 13 readers -
  • Finding your audience with Google display and video ads

    … on the things that matter to them using insights from millions of websites and apps on the Google Display Network and billions of daily video views on YouTube. Whether you’re a business looking to build your brand or drive sales, we can help you deliver relevant messages to people at each stage of the path to purchase. Here’s how businesses can…

    Rob Newton/ Inside AdWordsin Google- 13 readers -
  • The Google Display Network ups its commitment to viewability

    … and today we are introducing 3 key improvements: the upgrade of all CPM campaigns to viewable CPM campaigns; new viewable frequency capping; and supplementary reporting metrics built on the viewability standard. All CPM campaigns are now viewable CPM campaigns As we announced in September, we’re furthering our commitment to make viewability the currency…

    Rob Newton/ Inside AdWordsin Google- 12 readers -
  • Enhancing the Google Display Network with new innovations

    … person at the right time. The Google Display Network (GDN) brings this sophisticated technology to all advertisers so you can be there in the moments that matter the most for your brand. Today we’re introducing several tools that further enhance what the GDN offers for display advertisers. More transparency: take action with AdWords audience insights…

    Rob Newton/ Inside AdWordsin Google- 26 readers -