Google Display Network

  • Mobile paid search has increased by 134% since last year: stats

    … There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134% from the past year. This is according to Merkle’s Q3 Digital Marketing Report, which covers the latest trends in paid search, social media, display, and organic search. Here are some more useful…

    Search Engine Watchin Paid Search Display- 11 readers -
  • Google’s Responsive Display Ads Pack A Punch

    … September 29, 2016 Google recently launched a responsive ad format for the Display Network. Introduced in the same month Expanded Text Ads (ETAs) were rolled out to the public, this new feature has been battling for attention. I’ve decided to take a crack at Responsive Display Ads and show you why they are true champs. Time for the training…

    PPC Heroin Paid Search- 11 readers -
  • Reach The Right Users With Gmail Ads

    … of our advertising. That is also why we look to have coverage on every network and to test every campaign type, which leads me to Gmail Ads. The Basics Gmail Ads are part of the Google Display Network and are simply collapsed ads within a user’s Gmail account that appear at the top of the Promotions tab. They can easily be confused for a regular email…

    PPC Hero- 9 readers -
  • How Should You Use Display Advertising?

    …” – this is a prime example of Native advertising. How Do Clients Use Display Advertising? You may associate Display advertising with remarketing. Though you are correct, the Display Network offers so much more. Having become more sophisticated since it’s conception, advertisers can serve up ads based on the content of a website (contextually), or behavior…

    PPC Hero- 10 readers -
  • Eight tips for getting the most from a modest PPC budget

    … expensive, and you certainly don’t want your competitors beating you here as they sometimes bid on your brand name. 2) Explore the Google Display Network When done well, the GDN is a great way to target folks as they browse the web. For service-based businesses on a shoestring budget, consider putting a small portion towards the GDN by only…

    Pauline Jakober/ Search Engine Watch- 9 readers -
  • Five tips for low-risk Google Display Network testing

    … So you’re a small or medium-sized business (SMB) and you’ve already hit a cap on how far you can go with search engine marketing and remarketing. You want to continue to scale and are considering doing it via Google Display Network (GDN), but you’re aware of the possible drawback: a lot of wasted spend on poor quality, low-intent traffic…

    Search Engine Watchin Google- 10 readers -
  • Making the Most of Display Advertising - Google Best Practices

    … on the Google Display Network. The guide touches on topics such as: Reaching the right audience at the right moment Matching the message to the moment Optimizing for performance Check out these display advertising best practices to deliver on consumers’ expectations and drive more sales for your business. Want to stay on top of even more Best Practices? Sign up to receive our monthly newsletter. Posted by Matt Lawson, Director, Performance Ads Marketing …

    Rob Newton/ Inside AdWordsin Display Google- 12 readers -
  • Finding your audience with Google display and video ads

    … on the things that matter to them using insights from millions of websites and apps on the Google Display Network and billions of daily video views on YouTube. Whether you’re a business looking to build your brand or drive sales, we can help you deliver relevant messages to people at each stage of the path to purchase. Here’s how businesses can…

    Rob Newton/ Inside AdWordsin Google- 12 readers -
  • The Google Display Network ups its commitment to viewability

    … of digital advertising by upgrading all CPM campaigns on the GDN to viewable CPM (vCPM) campaigns. We’ve now completed this upgrade, making the Google Display Network (GDN) one of the only media platforms where advertisers don’t pay for an impression unless it’s actually viewable by a user. Viewable CPM (vCPM) buying was launched in AdWords…

    Rob Newton/ Inside AdWordsin Google- 12 readers -
  • Enhancing the Google Display Network with new innovations

    … person at the right time. The Google Display Network (GDN) brings this sophisticated technology to all advertisers so you can be there in the moments that matter the most for your brand. Today we’re introducing several tools that further enhance what the GDN offers for display advertisers. More transparency: take action with AdWords audience insights…

    Rob Newton/ Inside AdWordsin Google- 25 readers -
  • An easier way to create Display campaigns

    … seat If you’d like to view or change individual bidding and targeting settings, you can do so with just a few clicks. You can also switch marketing objectives at any time or choose to create your campaigns without an objective. It’s now easier than ever to pick the right settings to achieve your marketing objectives. Posted by Jens Skakkebaek, Group Product Manager, Google Display Network …

    Rob Newton/ Inside AdWords- 13 readers -
  • Get richer insights by measuring Display ads across apps and the web

    … insights in AdWords and DoubleClick, we’re building tools to help you make the best advertising decisions possible. By including app activities in Estimated Total Conversions, Google gives marketers a more complete picture of the value that AdWords delivers across devices, spanning websites and apps. Posted by Levent Besik, Product Manager, Google Display Network 1 Does not include app promotion campaigns …

    Rob Newton/ Inside AdWords- 5 readers -
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