Google Display Network

  • Killer demand gen strategy, Part 3: Facebook advertising

    … If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all. In addition to advertising on the GDN, Facebook is a platform…

    Search Engine Watchin Social- 11 readers -
  • A 180 of Google Analytics 360

    … the opportunity to work with a company that invested in Google Analytics 360. Intrigued by what this enterprise level suite had to offer, I dove in and uncovered several benefits it can bring to the digital marketers toolbox. Benefits of Google 360 for Paid Search Google 360 is not only an analytics platform, but a full suite to tools that can be used…

    PPC Heroin Paid Search EMail Google- 16 readers -
  • Killer demand gen strategy, Part 2: Google Display Network targeting

    … This is Part 2 of my blog series on crafting and executing killer demand gen strategies. In Part 1, I discussed building out various personas to target, as well as how to craft the right creative. Now let’s chat through how to actually target these personas! Both Google Display Network and Facebook have great audience targeting capabilities…

    Search Engine Watchin Google- 11 readers -
  • How To Build Custom Affinity Audiences In Old & New AdWords

    … affinity audiences” should be the second option on the drop-down (for Display Network campaigns only). 3. To define your audience, enter a name and description (optional), then the keywords and placements you’ve already prepared. You will then be able to view estimated demographic and topical information for the users Google has selected for your…

    PPC Heroin Paid Search- 10 readers -
  • 4 Custom Affinity Audiences To Try For Display Advertising

    … June 20, 2017 For the sake of this post, let’s pretend I own a new company that develops and sells golf clubs. As a new company in a competitive market, I strongly feel the need to invest in Display advertising in AdWords to build awareness. People aren’t going to search for my company’s products if they don’t know they exist. I’ve tried…

    PPC Heroin Social Paid Search Display- 21 readers -
  • AdWords Text Ads Automatically Changing to Responsive Ads on GDN

    … March 9, 2017 If you are running standard text ads or Expanded Text Ads in AdWords Display campaigns, there is a possibility that these ads have been or will be automatically updated to responsive ads. While Google did not release an official announcement, the below alert is displayed on support page on text ads on the Display Network…

    PPC Heroin Paid Search- 23 readers -
  • 60% Better CTR With Google DSK Campaigns & Other Real World Results

    … December 22, 2016 Years ago Google introduced a product that paired low-funnel high-intent sites with contextual keywords. This GDN product was retired, only to be re-released this year in the form of beta, DSK Campaigns. What is Google offering in this campaign type? DSK stands for Display Select Keywords, meaning you only target the most…

    Carrie Albright/ PPC Heroin Google- 29 readers -
  • A 10-minute account audit to prevent SEM fires during the holidays

    … We’ve talked about it for weeks, and it’s truly upon us now: holiday crunch time. Your eyes are probably crossing with all the prep and must-dos, but if you’re short on hours and would like to make sure to avert any ROI disasters before they happen, make sure to check these five items off your SEM list. 1) Pull a search query report over…

    Search Engine Watchin Paid Search- 34 readers -
  • Google’s Responsive Display Ads Pack A Punch

    … September 29, 2016 Google recently launched a responsive ad format for the Display Network. Introduced in the same month Expanded Text Ads (ETAs) were rolled out to the public, this new feature has been battling for attention. I’ve decided to take a crack at Responsive Display Ads and show you why they are true champs. Time for the training…

    PPC Heroin Paid Search- 20 readers -
  • Evolve Your Conversion Strategies For The Modern Consumer

    … the benefits of using your product Display Retargeting Ad – Serve ads to users who have shown interest in your brand and bring them to the product/service page to convert While each step has been about promoting your service or product, it has also been neutral messaging, allowing the user to conduct their own research, evaluation, and ultimately…

    PPC Heroin Paid Search- 8 readers -
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