Google Display Network

    • 3 Killer Strategies for Custom Affinity Audience Campaigns

      August 14, 2017 Below we dig into 3 killer strategies for using custom affinity audience targeting, performance results and key lessons learned from managing custom affinity targeting. Affinity audience targeting is not new. Facebook, Google and Amazon have been using them for some time and have seen huge success.

      Cassie Oumedian/ PPC Hero- 18 readers -
    • Case Study: Mattress Brand Targets Ads to Warm-Weather Locations

      Brand: Purple Mattress Platforms: Facebook, Instagram, YouTube, Google Display Network Bottom Line: E-commerce brands see higher click-through rates when they target ad content to consumers in specific locations. When temperatures rise, people get uncomfortable in their beds. This universal problem is something that the advertising team at the direct-to-consumer mattress br ...

      Stephanie Miles/ Street Fightin Facebook YouTube- 16 readers -
  • 4 Custom Affinity Audiences To Try For Display Advertising

    … June 20, 2017 For the sake of this post, let’s pretend I own a new company that develops and sells golf clubs. As a new company in a competitive market, I strongly feel the need to invest in Display advertising in AdWords to build awareness. People aren’t going to search for my company’s products if they don’t know they exist. I’ve tried…

    PPC Heroin Social Paid Search Display- 17 readers -
  • AdWords Text Ads Automatically Changing to Responsive Ads on GDN

    … March 9, 2017 If you are running standard text ads or Expanded Text Ads in AdWords Display campaigns, there is a possibility that these ads have been or will be automatically updated to responsive ads. While Google did not release an official announcement, the below alert is displayed on support page on text ads on the Display Network…

    PPC Heroin Paid Search- 19 readers -
  • 60% Better CTR With Google DSK Campaigns & Other Real World Results

    … Display Network. If you have limited budget to use, this is a good option (because of the aforementioned limited volume). If you are nervous about throwing money into the mystery black hole that can be the GDN, this is also a good option (because of the aforementioned lower spend needed here). I’m not afraid to give new things a try and the appeal…

    Carrie Albright/ PPC Heroin Google- 28 readers -
  • A 10-minute account audit to prevent SEM fires during the holidays

    … without saying that if you get more granular with the keywords in your ad groups, you should also be able to tailor your bidding to good effect. 3) Run a placement report over the last 60-90 days and add negatives If you’re running Google Display Network campaigns, the Placement Report is the GDN version of a search query report. Look for poor…

    Search Engine Watchin Paid Search- 30 readers -
  • Mobile paid search has increased by 134% since last year: stats

    … There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134% from the past year. This is according to Merkle’s Q3 Digital Marketing Report, which covers the latest trends in paid search, social media, display, and organic search. Here are some more useful…

    Search Engine Watchin Paid Search Display- 25 readers -
  • Google’s Responsive Display Ads Pack A Punch

    … September 29, 2016 Google recently launched a responsive ad format for the Display Network. Introduced in the same month Expanded Text Ads (ETAs) were rolled out to the public, this new feature has been battling for attention. I’ve decided to take a crack at Responsive Display Ads and show you why they are true champs. Time for the training…

    PPC Heroin Paid Search- 20 readers -
  • Reach The Right Users With Gmail Ads

    … of our advertising. That is also why we look to have coverage on every network and to test every campaign type, which leads me to Gmail Ads. The Basics Gmail Ads are part of the Google Display Network and are simply collapsed ads within a user’s Gmail account that appear at the top of the Promotions tab. They can easily be confused for a regular email…

    PPC Hero- 17 readers -
  • How Should You Use Display Advertising?

    …” – this is a prime example of Native advertising. How Do Clients Use Display Advertising? You may associate Display advertising with remarketing. Though you are correct, the Display Network offers so much more. Having become more sophisticated since it’s conception, advertisers can serve up ads based on the content of a website (contextually), or behavior…

    PPC Hero- 17 readers -
  • Eight tips for getting the most from a modest PPC budget

    … expensive, and you certainly don’t want your competitors beating you here as they sometimes bid on your brand name. 2) Explore the Google Display Network When done well, the GDN is a great way to target folks as they browse the web. For service-based businesses on a shoestring budget, consider putting a small portion towards the GDN by only…

    Pauline Jakober/ Search Engine Watch- 22 readers -
  • Five tips for low-risk Google Display Network testing

    … So you’re a small or medium-sized business (SMB) and you’ve already hit a cap on how far you can go with search engine marketing and remarketing. You want to continue to scale and are considering doing it via Google Display Network (GDN), but you’re aware of the possible drawback: a lot of wasted spend on poor quality, low-intent traffic…

    Search Engine Watchin Google- 11 readers -
  • Making the Most of Display Advertising - Google Best Practices

    … on the Google Display Network. The guide touches on topics such as: Reaching the right audience at the right moment Matching the message to the moment Optimizing for performance Check out these display advertising best practices to deliver on consumers’ expectations and drive more sales for your business. Want to stay on top of even more Best Practices? Sign up to receive our monthly newsletter. Posted by Matt Lawson, Director, Performance Ads Marketing …

    Rob Newton/ Inside AdWordsin Display Google- 21 readers -
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