Google Display Network

    • 4 Custom Affinity Audiences To Try For Display Advertising

      June 20, 2017 For the sake of this post, let’s pretend I own a new company that develops and sells golf clubs. As a new company in a competitive market, I strongly feel the need to invest in Display advertising in AdWords to build awareness. People aren’t going to search for my company’s products if they don’t know they exist.

      PPC Heroin Social Paid Search Display- 15 readers -
  • AdWords Text Ads Automatically Changing to Responsive Ads on GDN

    … March 9, 2017 If you are running standard text ads or Expanded Text Ads in AdWords Display campaigns, there is a possibility that these ads have been or will be automatically updated to responsive ads. While Google did not release an official announcement, the below alert is displayed on support page on text ads on the Display Network…

    PPC Heroin Paid Search- 17 readers -
  • 60% Better CTR With Google DSK Campaigns & Other Real World Results

    … December 22, 2016 Years ago Google introduced a product that paired low-funnel high-intent sites with contextual keywords. This GDN product was retired, only to be re-released this year in the form of beta, DSK Campaigns. What is Google offering in this campaign type? DSK stands for Display Select Keywords, meaning you only target the most…

    Carrie Albright/ PPC Heroin Google- 27 readers -
  • A 10-minute account audit to prevent SEM fires during the holidays

    … We’ve talked about it for weeks, and it’s truly upon us now: holiday crunch time. Your eyes are probably crossing with all the prep and must-dos, but if you’re short on hours and would like to make sure to avert any ROI disasters before they happen, make sure to check these five items off your SEM list. 1) Pull a search query report over…

    Search Engine Watchin Paid Search- 27 readers -
  • Mobile paid search has increased by 134% since last year: stats

    … There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134% from the past year. This is according to Merkle’s Q3 Digital Marketing Report, which covers the latest trends in paid search, social media, display, and organic search. Here are some more useful…

    Search Engine Watchin Paid Search Display- 22 readers -
  • Google’s Responsive Display Ads Pack A Punch

    … September 29, 2016 Google recently launched a responsive ad format for the Display Network. Introduced in the same month Expanded Text Ads (ETAs) were rolled out to the public, this new feature has been battling for attention. I’ve decided to take a crack at Responsive Display Ads and show you why they are true champs. Time for the training…

    PPC Heroin Paid Search- 19 readers -
  • Reach The Right Users With Gmail Ads

    … of our advertising. That is also why we look to have coverage on every network and to test every campaign type, which leads me to Gmail Ads. The Basics Gmail Ads are part of the Google Display Network and are simply collapsed ads within a user’s Gmail account that appear at the top of the Promotions tab. They can easily be confused for a regular email…

    PPC Hero- 15 readers -
  • How Should You Use Display Advertising?

    …” – this is a prime example of Native advertising. How Do Clients Use Display Advertising? You may associate Display advertising with remarketing. Though you are correct, the Display Network offers so much more. Having become more sophisticated since it’s conception, advertisers can serve up ads based on the content of a website (contextually), or behavior…

    PPC Hero- 16 readers -
  • Eight tips for getting the most from a modest PPC budget

    … expensive, and you certainly don’t want your competitors beating you here as they sometimes bid on your brand name. 2) Explore the Google Display Network When done well, the GDN is a great way to target folks as they browse the web. For service-based businesses on a shoestring budget, consider putting a small portion towards the GDN by only…

    Pauline Jakober/ Search Engine Watch- 19 readers -
  • Five tips for low-risk Google Display Network testing

    … So you’re a small or medium-sized business (SMB) and you’ve already hit a cap on how far you can go with search engine marketing and remarketing. You want to continue to scale and are considering doing it via Google Display Network (GDN), but you’re aware of the possible drawback: a lot of wasted spend on poor quality, low-intent traffic…

    Search Engine Watchin Google- 11 readers -
  • Finding your audience with Google display and video ads

    People constantly move between devices throughout the day — reading breaking news on their smartphone, watching a viral video on their tablet, or researching a beach vacation on their laptop. This creates a challenge for marketers: how do you find the right person at the right moment? Google’s audience solutions help marketers reach people based on the things that matter to the ...

    Rob Newton/ Inside AdWords- 15 readers -
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