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Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love relationship. In an event for publishers hosted at the Google offices in Chicago Tuesday, executives laid out several new initiatives aimed at extending a helping hand to publishers across multiple aspects of their businesses.
In a rare joint appearance, Google executives Philipp Schindler, chief business officer, and Sridhar Ramaswamy, SVP of ads and commerce, addressed a group of several dozen publishers and broadcasters at an event held at the company’s Chicago offices Tuesday. And, at that event, he extended an olive branch.
… method. Publishers and advertisers using DoubleClick and AdSense are already going to see this benefit, as those platforms automatically convert eligble ads to the AMP Ads format. The AMP spec group is encouraging creatives to switch to developing AMP Ads, and ad tech platforms/networks to begin using Fast Fetch for their ad tags. This new method…
… analysis. Based on our users data, the sites we’ve categorized represented 96 percent of the impressions they received on the Google Display Network in Q1. Why bother categorizing sites? Because of the number of sites on the GDN, simply examining a placement report is a pretty fruitless effort for most AdWords account managers. At best, they typically…
… and DoubleClick make it particularly noteworthy for search marketers. Dubbed Google Analytics 360 Suite, the package offers a mix of brand new and rebranded solutions for the enterprise. First a rundown of what’s new: A Data Management Platform: Google Audience 360 (in beta) is the company’s long-awaited data management platform (DMP) that early…