Google: Doubleclick

  • Study: Q1 Google Display Network placements

    … analysis. Based on our users data, the sites we’ve categorized represented 96 percent of the impressions they received on the Google Display Network in Q1. Why bother categorizing sites? Because of the number of sites on the GDN, simply examining a placement report is a pretty fruitless effort for most AdWords account managers. At best, they typically…

    Search Engine Landin SEO Google- 17 readers -
  • The Impact Of Google Display Network Magazine Ads

    … campaign have seen an increase in click conversion rate of 27% from April to June and part of this will be down to the impact of the new ad formats! Drawbacks I really like the layout of these new magazine ads, but they do come with a couple of drawbacks. The website URL is not shown until you hover over the arrow in the ad, so users might not actually…

    Rebekah Schelfhout/ Search Engine Landin Google- 19 readers -
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