Google: Doubleclick

  • Google announces AMP speed and viewability enhancements for ads

    … method. Publishers and advertisers using DoubleClick and AdSense are already going to see this benefit, as those platforms automatically convert eligble ads to the AMP Ads format. The AMP spec group is encouraging creatives to switch to developing AMP Ads, and ad tech platforms/networks to begin using Fast Fetch for their ad tags. This new method…

    Search Engine Landin Google- 23 readers -
  • Study: Q1 Google Display Network placements

    … analysis. Based on our users data, the sites we’ve categorized represented 96 percent of the impressions they received on the Google Display Network in Q1. Why bother categorizing sites? Because of the number of sites on the GDN, simply examining a placement report is a pretty fruitless effort for most AdWords account managers. At best, they typically…

    Search Engine Landin SEO Google- 21 readers -
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