Google: Doubleclick

  • Study: Q1 Google Display Network placements

    … One of the best ways to fill the early part of the online marketing funnel is to advertise on Google’s network of partner sites, the Google Display Network (GDN). Essentially, these are websites that are either showing AdSense ads or websites that show ads from DoubleClick (some of the GDN inventory is actually “remnant” inventory that no one…

    Search Engine Landin SEO Google- 19 readers -
  • The Impact Of Google Display Network Magazine Ads

    … campaign have seen an increase in click conversion rate of 27% from April to June and part of this will be down to the impact of the new ad formats! Drawbacks I really like the layout of these new magazine ads, but they do come with a couple of drawbacks. The website URL is not shown until you hover over the arrow in the ad, so users might not actually…

    Rebekah Schelfhout/ Search Engine Landin Google- 19 readers -
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