Google Enhanced Campaigns

  • How Google Can Help Enhanced Campaigns Reach Their Potential

    It's been over a year since Google publicly announced Enhanced Campaigns for AdWords, and just shy of a year since the mandatory transition date in late July of 2013. Early on, there was a great deal of consternation surrounding the changes brought by this new campaign model, but advertiser sentiment improved as some of their worst fears failed to materialize.

    Mark Ballard/ Search Engine Land- 15 readers -
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