Google: Gmail

  • Email shines even brighter with Gmail and Google Wallet

    … Google’s announcement last month that it is integrating Google Wallet into Gmail for Android users is big news, not just for the millions of Gmail users who can now send money right from their email, but also for the email industry itself. In fact, it’s one of the biggest endorsement to date in email’s role as a highly valued and essential…

    Marketing Landin EMail Google- 17 readers -
  • Gmail finally supports responsive design: Answers to 4 burning questions

    … Gmail started rolling out support for CSS media queries across its email clients around midnight last night, following through on the September 14 announcement that it would support responsive design later in the month. With these media queries, email designers will be able to specify different display styles based on things like width, screen…

    Marketing Landin EMail Google- 14 readers -
  • 3 things every PPC beginner needs to try

    … money will be better spent. 2. Create a Gmail Ad campaign Do you have competitors? Do your customers use a certain set of tools or solutions that make them a good fit for your product? I’m here to tell you that running Gmail Ads might just be the most effective branding campaign you run. It can be confusing to start, since most how-tos simply…

    Search Engine Landin Paid Search SEO Google- 23 readers -
  • Gmail Ads: Email marketing without the emails

    … to you with these campaigns and look at performance from some real-life examples. The basics With more than 900 million active Gmail users worldwide, it’s little surprise that Google saw an opportunity for targeting them. This targeting took the form of Gmail Ads (or Gmail Sponsored Promotions, as they were originally called). Advertisers were now…

    Marketing Landin Display EMail Google- 16 readers -
  • Gmail Ads: What’s New (And Not New) With This Native Ad Type

    … successful creative and more advanced targeting best practices. Not long after, on June 1, Google retired the original GSP platform and moved the targeting type into the AdWords interface and back into beta status. Earlier this month, GSP was finally released to all AdWords accounts with a new name, “Gmail Ads.” Much of the information from my…

    Susan Waldes/ Marketing Landin EMail- 30 readers -
  • Gmail Messages Now Showing Up In Google Searches

    … Since Google released its new Gmail “Inbox” feature last week, TheAndroidSoul.com reports that Gmail users can now get to their Gmail Inbox by doing a Google Now or web search. According to TheAndroidSoul.com, the following search terms resulted in Gmail showing up in search results: my inbox gmail inbox get inbox show inbox inbox from gmail…

    Amy Gesenhues/ Search Engine Landin SEO Google- 13 readers -