Google: Google Assistant

    • Alexa, can you acquire new customers for marketers?

      The family of Amazon Alexa devices. “Alexa, order ketchup.” “Okay. Would you like me to re-order Heinz –“ “Sure.” “– or would you like to try Hunt’s?” “Huh?” The first part of the above conversation is a reality today. Internet-connected voice assistants like Amazon’s Alexa offer a hands-free way to buy things without any need for browsing.

      Marketing Landin Google- 18 readers -
  • Digital assistants, conversational search and the future of local

    … Traditional search has us conditioned to speak like cavemen: choppy sentences, verbs optional. But that’s all starting to change with the rise of digital assistants and conversational search. Conversational search comes with the expectation that digital assistants will actually converse with us. Our primitive two-word queries (grunts and hand…

    Marketing Landin Google- 20 readers -
  • Optimizing Google Home search responses

    … search through Google Home, Voice and other Google Assistant-driven responses. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Brian Ussery is the Director of SEO at Razorfish and a leading authority on Google related SEO issues. He is a Google "Top Contributor" in the search console help forum and a trusted Google partner, who connects regularly to stay in-the-know about new and improved product features. …

    Search Engine Landin SEO Google- 10 readers -
  • Digital assistants, conversational search and the future of local

    … gestures included) have evolved into full-fledged, honest-to-goodness questions. The age of digital assistants is upon us. For practitioners of local SEO, here’s everything you need to know to thrive in this new environment. The impact of digital assistants on local search The most common way we’ll interact with digital assistants is through voice…

    Search Engine Landin SEO- 7 readers -
  • Will a Viv-enabled Galaxy S8 help Samsung rehabilitate its brand?

    … virtual assistant into the forthcoming Galaxy S8. The virtual assistant will be based on Viv, which was acquired by Samsung last month. It was a “me too” maneuver but one with significant implications for Samsung’s broader product lines (e.g., TVs, stoves, etc.). Viv was co-created by Dag Kittlaus, who ran Siri before Apple bought it. Samsung…

    Greg Sterling/ Search Engine Landin SEO- 8 readers -
  • Google Home bests Amazon Echo & Alexa, for answering questions

    … true. But it’s not the tallest. That’s the Eiffel Tower set of 2007. That answer was bad because it didn’t answer the actual question. Here’s an example where Google Home gives a flat-out incorrect answer, that of Barack Obama being “King of the United States.” Ironically, that’s an answer from Search Engine Land, where we documented how Google…

    Danny Sullivan/ Search Engine Landin SEO- 17 readers -
  • What marketers need to know about Google Assistant and Google Home

    … to be based on a closed system owned and overseen by Google, not on an open system like the trillions of websites that populate the internet are built on (i.e., HTML). I predicted this eventuality more than two years ago, after the Nest acquisition. These are the problems and challenges brought by Google’s new Assistant that marketers and SEOs alike…

    Search Engine Landin SEO Google- 8 readers -
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