Google: Google Assistant

    • Google Home now helps you cook over 5 million recipes

      Google announced today that the Google Home device is now able to talk you through cooking more than five million recipes. Google partnered with Bon Appetit, The New York Times, Food Network and other recipe databases to bring the best recipes right to your Google Home device. How does it work? 1. First you need to pick a recipe.

      Barry Schwartz/ Search Engine Land- 23 readers -
    • Siri is Google’s nearest mobile search competitor [Report]

      A new study from Fivesight Research, “US Consumer Search Preferences Smartphone & Desktop: Q1 2017,” finds that Siri is the mobile “search engine” of choice after Google. The study was based on a survey of 800 US adults split roughly evenly between iOS and Android users. Google was by far the dominant mobile search engine, with an 84 percent aggregate share among respondents.

      Greg Sterling/ Search Engine Landin SEO- 21 readers -
  • Cortana comes to Android’s lockscreen, Siri does some new tricks

    … as Cortana and is native to Android. But the lockscreen strategy does help differentiate Cortana from the Google Assistant, which currently doesn’t offer much “above the lock” functionality. Separately, Apple released its iOS 10.3 update. It includes a wide range of new features, with a number of Siri-related upgrades: Support for paying and checking…

    Greg Sterling/ Marketing Land- 24 readers -
  • Alexa, can you acquire new customers for marketers?

    … it delivered to your door. You don’t even have to think about it. But marketers want you to think about it, to consider whether what you usually buy is what you should still buy, whether it’s time to try something new. That’s how they convert you from their rival’s customer to their own. Alexa doesn’t host advertising, nor does Google Home. And that’s…

    Marketing Landin Google- 23 readers -
  • Digital assistants, conversational search and the future of local

    … Traditional search has us conditioned to speak like cavemen: choppy sentences, verbs optional. But that’s all starting to change with the rise of digital assistants and conversational search. Conversational search comes with the expectation that digital assistants will actually converse with us. Our primitive two-word queries (grunts and hand…

    Marketing Landin Google- 23 readers -
  • Optimizing Google Home search responses

    … search through Google Home, Voice and other Google Assistant-driven responses. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Brian Ussery is the Director of SEO at Razorfish and a leading authority on Google related SEO issues. He is a Google "Top Contributor" in the search console help forum and a trusted Google partner, who connects regularly to stay in-the-know about new and improved product features. …

    Search Engine Landin SEO Google- 11 readers -
  • Digital assistants, conversational search and the future of local

    … as consistent across the web. 2. Speak the language of the digital assistants If you want the digital assistants to choose you in local search, it’s critical that you make it easy for them to gather and understand your page content. Be sure to use structured data markup (using schema.org vocabulary) on your local landing pages. If you’re…

    Search Engine Landin SEO- 11 readers -
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