Google: Google Home

  • Alexa, can you acquire new customers for marketers?

    … The family of Amazon Alexa devices. “Alexa, order ketchup.” “Okay. Would you like me to re-order Heinz –“ “Sure.” “– or would you like to try Hunt’s?” “Huh?” The first part of the above conversation is a reality today. Internet-connected voice assistants like Amazon’s Alexa offer a hands-free way to buy things without any need…

    Marketing Landin Google- 17 readers -
  • Digital assistants, conversational search and the future of local

    … gestures included) have evolved into full-fledged, honest-to-goodness questions. The age of digital assistants is upon us. For practitioners of local SEO, here’s everything you need to know to thrive in this new environment. The impact of digital assistants on local search The most common way we’ll interact with digital assistants is through voice…

    Marketing Landin Google- 20 readers -
  • Optimizing Google Home search responses

    … search through Google Home, Voice and other Google Assistant-driven responses. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Brian Ussery is the Director of SEO at Razorfish and a leading authority on Google related SEO issues. He is a Google "Top Contributor" in the search console help forum and a trusted Google partner, who connects regularly to stay in-the-know about new and improved product features. …

    Search Engine Landin SEO Google- 10 readers -
  • Digital assistants, conversational search and the future of local

    … gestures included) have evolved into full-fledged, honest-to-goodness questions. The age of digital assistants is upon us. For practitioners of local SEO, here’s everything you need to know to thrive in this new environment. The impact of digital assistants on local search The most common way we’ll interact with digital assistants is through voice…

    Search Engine Landin SEO- 7 readers -
  • Google Home’s arrival ushers in the era of the virtual assistant

    … one of them — or a Siri or Cortana-based voice assistant if they appear. Of course, Google has the advantage of its search index (over Amazon and Apple) and its lock on mobile search usage gives it another “network” advantage. Voice search took a lot longer than I expected to become mainstream and take off, but it is now taking off. I have good…

    Greg Sterling/ Marketing Landin Google- 14 readers -
  • Google Home bests Amazon Echo & Alexa, for answering questions

    … Google has a winner with Google Home, for those who want a hands-free assistant that can answer a broad range of questions that come up during day-to-day activities in the house. It easily beats what Amazon Echo can do. Google Home — which ships to consumers this week — is Google’s answer to the Amazon Echo, which came out two years ago. Both…

    Danny Sullivan/ Search Engine Landin SEO- 17 readers -
  • Google Home responding with featured snippets

    … Yesterday, Google announced the Google Home with Google Assistant, an Amazon Echo competitor with really awesome hands-free search. One of the neat and expected parts of Google Home is how it uses featured snippets, knowledge graph and structured data to answer your voice queries. Danny Sullivan was able to play with it in person and he shared…

    Barry Schwartz/ Search Engine Landin SEO Google- 10 readers -
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