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  • [Podcast] The Google I/O 2017 recap: Lens, Assistant & more

    The Google news was fast and furious last week, with numerous announcements coming from its annual developers’ conference, Google I/O 2017. The latest episode of our Marketing Land Live podcast offers a look back at some of the bigger announcements that will impact online marketers. Much of the focus was on Google Assistant, the company’s smart/virtual assistant that origina ...

    Matt Mcgee/ Search Engine Land- 11 readers -
  • Google Home now helps you cook over 5 million recipes

    … Google announced today that the Google Home device is now able to talk you through cooking more than five million recipes. Google partnered with Bon Appetit, The New York Times, Food Network and other recipe databases to bring the best recipes right to your Google Home device. How does it work? 1. First you need to pick a recipe. To do…

    Barry Schwartz/ Search Engine Landin SEO Google- 27 readers -
  • WebMD’s new Alexa health skill should go to pharmacy school

    … guidelines to ensure that its skills meet some minimum threshold of utility and usability. Right now, there are a lot of mediocre skills out there. Better to have 100 great and useful voice apps than 10,000, many of which are weak or simply don’t work well. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes…

    Greg Sterling/ Marketing Land- 18 readers -
  • Bot-to-bot marketing is coming soon. Are you ready?

    … Amazon Echo, housing the Alexa intelligent agent In the past year or so, a new marketing channel has emerged around bots and intelligent agents. This includes voice-based intelligent agents like Google Home’s Assistant or Amazon’s Alexa, and chatbots that interact largely through text conversations. Marketers are beginning to plan…

    Marketing Land- 22 readers -
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