Google: Google Home

    • Bot-to-bot marketing is coming soon. Are you ready?

      Amazon Echo, housing the Alexa intelligent agent In the past year or so, a new marketing channel has emerged around bots and intelligent agents. This includes voice-based intelligent agents like Google Home’s Assistant or Amazon’s Alexa, and chatbots that interact largely through text conversations. Marketers are beginning to plan their conversational strategies and logic for this channel.

      Marketing Land- 17 readers -
  • WebMD’s new Alexa health skill should go to pharmacy school

    …, ask WebMD what is an echocardiogram.” “Alexa, ask WebMD what are the side effects of steroids.” “Alexa, ask WebMD what are the symptoms of a heart attack.” “Alexa, ask WebMD what I can eat after a workout.” The user reviews on Amazon generally fault the skill for not being able understand drug names. This was consistent with my experience. I asked…

    Greg Sterling/ Marketing Land- 13 readers -
  • Google Home to star in new Super Bowl LI commercial

    … A year after Amazon’s Echo starred in a Super Bowl commercial, Google Home gets its turn in the spotlight with a 60-second ad that will air Sunday during this year’s Super Bowl. It’s not Google’s first Super Bowl ad; that happened all the way back in 2010 when Google ran the well-received Parisian Love ad. But it is the first Super Bowl ad…

    Matt Mcgee/ Marketing Landin Google- 23 readers -
  • Essential voice search strategies for 2017

    … Echo (aka Alexa), Google Home (a direct competitor of the Echo), Siri and Cortana — tools that are solely based on voice recognition. Why the uptick in voice search? First, using your voice to search is getting more accurate. Not too long ago, voice recognition simply wasn’t accurate. In many cases, it was more frustrating than helpful. Now…

    Marketing Land- 19 readers -
    Earlier about the same topic:
  • Essential voice search strategies for 2017

    … optimize your business for this new personal assistant-type search? Here are some tips. Voice searches are on the rise According to Google, 20 percent of searches on its mobile app and on Android devices are voice searches. The total number of voice searches overall is actually much higher when you take into account personal assistants like Amazon’s…

    Search Engine Landin SEO- 23 readers -
  • Alexa, can you acquire new customers for marketers?

    … it delivered to your door. You don’t even have to think about it. But marketers want you to think about it, to consider whether what you usually buy is what you should still buy, whether it’s time to try something new. That’s how they convert you from their rival’s customer to their own. Alexa doesn’t host advertising, nor does Google Home. And that’s…

    Marketing Landin Google- 21 readers -
  • Digital assistants, conversational search and the future of local

    … Traditional search has us conditioned to speak like cavemen: choppy sentences, verbs optional. But that’s all starting to change with the rise of digital assistants and conversational search. Conversational search comes with the expectation that digital assistants will actually converse with us. Our primitive two-word queries (grunts and hand…

    Marketing Landin Google- 22 readers -
  • Optimizing Google Home search responses

    … search through Google Home, Voice and other Google Assistant-driven responses. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Brian Ussery is the Director of SEO at Razorfish and a leading authority on Google related SEO issues. He is a Google "Top Contributor" in the search console help forum and a trusted Google partner, who connects regularly to stay in-the-know about new and improved product features. …

    Search Engine Landin SEO Google- 11 readers -
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