Google: Google Home

    • Google Home to star in new Super Bowl LI commercial

      A year after Amazon’s Echo starred in a Super Bowl commercial, Google Home gets its turn in the spotlight with a 60-second ad that will air Sunday during this year’s Super Bowl. It’s not Google’s first Super Bowl ad; that happened all the way back in 2010 when Google ran the well-received Parisian Love ad.

      Matt Mcgee/ Marketing Landin Google- 20 readers -
  • Essential voice search strategies for 2017

    … Echo (aka Alexa), Google Home (a direct competitor of the Echo), Siri and Cortana — tools that are solely based on voice recognition. Why the uptick in voice search? First, using your voice to search is getting more accurate. Not too long ago, voice recognition simply wasn’t accurate. In many cases, it was more frustrating than helpful. Now…

    Marketing Land- 18 readers -
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  • Essential voice search strategies for 2017

    … There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or tablet. If you’re a local business, how do you…

    Search Engine Landin SEO- 23 readers -
  • Alexa, can you acquire new customers for marketers?

    … assistants like Alexa and Google’s Google Assistant make it easy for people to repeat old habits. Instead of driving to the store, surveying the shelves of laundry detergent and coming across a new brand to try because the packaging catches your eye and the price is right, you can tell Alexa to re-order the same brand you usually buy and have…

    Marketing Landin Google- 21 readers -
  • Digital assistants, conversational search and the future of local

    … Traditional search has us conditioned to speak like cavemen: choppy sentences, verbs optional. But that’s all starting to change with the rise of digital assistants and conversational search. Conversational search comes with the expectation that digital assistants will actually converse with us. Our primitive two-word queries (grunts and hand…

    Marketing Landin Google- 21 readers -
  • Optimizing Google Home search responses

    … search through Google Home, Voice and other Google Assistant-driven responses. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Brian Ussery is the Director of SEO at Razorfish and a leading authority on Google related SEO issues. He is a Google "Top Contributor" in the search console help forum and a trusted Google partner, who connects regularly to stay in-the-know about new and improved product features. …

    Search Engine Landin SEO Google- 11 readers -
  • Digital assistants, conversational search and the future of local

    … general and local search, conversational search clearly favors local. After all, general knowledge queries will simply be answered, resulting in few opportunities to lure customers back to your site. For example, when you ask Google Assistant a general knowledge query, it answers the question and gives a shoutout to the original source, but it doesn’t…

    Search Engine Landin SEO- 11 readers -
  • Google Home’s arrival ushers in the era of the virtual assistant

    … one of them — or a Siri or Cortana-based voice assistant if they appear. Of course, Google has the advantage of its search index (over Amazon and Apple) and its lock on mobile search usage gives it another “network” advantage. Voice search took a lot longer than I expected to become mainstream and take off, but it is now taking off. I have good…

    Greg Sterling/ Marketing Landin Google- 15 readers -
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