Google: Google I/O

  • Google’s “Instant Apps”: like AMP for apps

    Today at Google I/O the company introduced what it’s calling Google Instant Apps — for Android. Simply put, it’s a way to bring app experiences to the mobile web and provide access to deeper app functionality without a download. Instant Apps appears to me be a new manifestation or evolution of App Streaming, which most people haven’t yet experienced.

    Greg Sterling/ Marketing Land- 21 readers -
  • Make room for Google Home, Amazon Echo/Alexa

    …. The video, which showed a typical family employing the device in the morning rush to work and school, indicated that Google Home is designed to work with devices throughout a house, including speakers, TVs, and lights via home automation. This draws not only on the Nest advantage, but the large number of Google Chromecast units, which allow…

    Marketing Landin Google- 8 readers -
  • Live Blog: Google I/O 2016 Opening Keynote #IO16

    … Hello from Google I/O, Google’s annual developers conference. While developers are the main audience, the opening keynote that we’re live blogging will be sharing news of upcoming products from Google of interest to everyone. This year, Google I/O has moved from its traditional home in San Francisco to an outdoor setting: the Shoreline…

    Danny Sullivan/ Marketing Landin Google- 28 readers -
  • Google Announces Major Ads Push To Court App Developers

    … In a sign of the heated competition for the billions developers now devote to app install and engagement ads, Google will make app advertising a key focus of the opening keynote during its annual I/O developer conference, Thursday. Getting down to brass tacks about the ways in which the company is going to vie for developer loyalty…

    Ginny Marvin/ Marketing Landin Google- 12 readers -
  • Larry Page On Google+: “We’re Super Excited About It”

    … Google+ was the forgotten social network during Wednesday's Google I/O keynote, quite a change from the past two years when it was touted often and enthusiastically. This year it managed to score only a passing reference in a demonstration of how Chromecast will allow you to beam a slideshow of your Google+ photos onto your television…

    Martin Beck/ Marketing Landin Social Google- 12 readers -
  • Live Blog: The Google I/O 2014 Keynote

    … During the keynote of Google's annual developers conference today — Google I/O 2014 - the company shared how it will be bringing Android beyond phones and tablets to watches, televisions and cars. Google also shared stats that Android has grown to one billion active users, that any developer will be able to integrate their apps into mobile…

    Danny Sullivan/ Marketing Landin Google- 24 readers -
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