Google: Google My Business

    • National retailers: Stop ignoring local SEO

      When I worked in NBC’s Internet group, I had this idea to aggregate all of their local station websites into a single network. When I pitched it, my boss’ initial reaction was, “Why do you want to bother with the local affiliates? They are a royal PITA.” It’s been a while since NBC-IN, but even today I still see evidence that national-to-local companies, specifically retaile ...

      Andrew Shotland/ Search Engine Landin SEO Google- 20 readers -
  • Need to get with Google My Business support? Use Twitter!

    … you sorted out. If you haven’t used it yet, you need to try it — it’s amazing. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. Check out their awesome blog for more of Greg’s local search posts and videos. …

    Greg Gifford/ Search Engine Landin Social SEO Google- 14 readers -
  • Hyperlocal marketing will soar in 2017: 5 tips to stay on top

    … The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers by location for the past decade. Recently, it has been pushed back into the industry forefront with the rise of hyperlocal search and its relationship to mobile. Google Trends clearly show a dramatic increase in “near me…

    Jim Yu/ Search Engine Landin SEO Google- 27 readers -
  • Local SEO in 2017: 5 simple ways to dominate local search

    … not on top of your rankings, you can bet your competitors will be. Here are five solid local SEO tactics you can use this year to help your business rank higher for local search terms. 1. Title and meta description tags still matter Title and meta description tags are HTML elements that you can customize to reflect the content of your web page. The text…

    Search Engine Landin SEO Google- 15 readers -
  • Google My Business adds new photos insights

    … Google My Business added a new metric to the insights section of the Google My Business dashboard. The new metric is photos, you can see how often people view your photos and compare that to your competitors. The features page documented that “insights are now available for photos.” You can now “see how your photos perform compared to photos…

    Barry Schwartz/ Search Engine Landin SEO Google- 13 readers -
  • Results from the Local SEO Ranking Factors Study presented at SMX East

    …; it does not definitively say these characteristics are ranking factors. The study assembled data from over 100 different ranking factors, 30,000 businesses and 3,000 local searches. Factors analyzed in the study included Google My Business listings, on-site website factors, off-site local factors (including citations) and links. Industry standard…

    Search Engine Landin SEO Google- 17 readers -
  • The definitive SEO audit part 3 of 3: Off-site

    …. You just need your imagination, a trustworthy profile and a way to connect with people who can help you (and vice versa), and social media can be a fantastic link building tool. 4. Your backlinks If there is any doubt as to the continued and arguably strengthening impact links have on rankings, you need only refer to Google’s own comments on links…

    Dave Davies/ Search Engine Landin Social SEO- 19 readers -
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