Google: Google My Business

    • Hyperlocal marketing will soar in 2017: 5 tips to stay on top

      The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers by location for the past decade. Recently, it has been pushed back into the industry forefront with the rise of hyperlocal search and its relationship to mobile. Google Trends clearly show a dramatic increase in “near me” queries, particularly since mid-2015.

      Jim Yu/ Search Engine Landin SEO Google- 26 readers -
    • Local SEO in 2017: 5 simple ways to dominate local search

      If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can b ...

      Search Engine Landin SEO Google- 14 readers -
  • Google My Business adds new photos insights

    … Google My Business added a new metric to the insights section of the Google My Business dashboard. The new metric is photos, you can see how often people view your photos and compare that to your competitors. The features page documented that “insights are now available for photos.” You can now “see how your photos perform compared to photos…

    Barry Schwartz/ Search Engine Landin SEO Google- 13 readers -
  • The definitive SEO audit part 3 of 3: Off-site

    … Disclaimer: Every situation is unique. This outline of the elements of an off-site SEO audit discusses the common first points I look at with unpenalized sites when I’m looking to enhance their profiles. If you have a penalty or other serious issues, these points are not exhaustive and will not cover all the areas you will need to research…

    Dave Davies/ Search Engine Landin Social SEO- 18 readers -
  • Bridging the gaps in the Google My Business API

    … Last month, Google released version 3.0 of its Google My Business API, which for those of us managing locations at scale felt like Christmas came early. Included in the update were a variety of new features, the most important of which were the addition of attributes for locations, the ability to indicate a preferred photo and the ability…

    Search Engine Landin SEO Google- 14 readers -
  • Google confirms ads coming to Local Pack

    … Yesterday at the SMX Advanced Local Workshop Google confirmed that ads are coming to the Local Pack. The timing and precise appearance/placement are to be determined. During the Local Workshop Google’s global product lead for Local Ads, Ali Turhan, discussed some of the new AdWords features as they pertain to local. Among them, he showed…

    Greg Sterling/ Search Engine Land- 17 readers -
  • 2 strategic opportunities for local service area businesses

    … many complementary and unrelated services. It may be difficult, if not impossible, to rank for all of your services, simply because the algorithm is stacked against your success. You can add many different categories in Google My Business, but that won’t always translate into results online. Google doesn’t realize that an auto repair/mechanic can…

    Search Engine Landin SEO Google- 14 readers -
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