Google: Google Now

  • The voice search explosion and how it will change local search

    …: explosive growth. Explosive growth and the reason behind it At LSA 16, Tuttle shared that within one year (last year), the use of voice search went from a statistical zero to 10 percent of all search volume. That was huge. Yet more recent numbers show that growth accelerating — Google announced at I/O that 20 percent of all searches have voice intent…

    Wesley Young/ Search Engine Land- 23 readers -
  • Son of Siri: Viv aims to go way beyond today’s digital assistants

    … that apps will stick around for the foreseeable future. According to 2015 research from MindMeld, use of voice search and virtual assistants is growing dramatically. In addition, Amazon Echo (with assistant Alexa) has proven to be the company’s most popular hardware device. And Microsoft just announced that Cortana “has helped answer over 6 billion…

    Greg Sterling/ Search Engine Land- 8 readers -
  • Better in-store attribution is here

    … will be able to better intuit what we’re looking for through machine learning. This could eventually replace the rigid, feed-based Google Shopping product and could beautifully enhance other marketing channels like video (YouTube). Although it’s possible to advertise Google Shopping products in YouTube videos (called TrueView for Shopping…

    Mona Elesseily/ Search Engine Landin SEO Google- 11 readers -
  • Report: Google working on its own version of Amazon Echo

    … Google working on a competitor to Amazon Echo: Separately, Nest asked to be included in a secret Google project to create a competitor to Amazon’s Echo, a voice-controlled personal assistant device. But the Google executive in charge of the project, which has not been reported on publicly until now, said Nest would not be involved in its…

    Greg Sterling/ Marketing Landin Google- 15 readers -
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