Google: Google Now

  • The voice search explosion and how it will change local search

    … Since I noted Timothy Tuttle of Mindmeld’s LSA16 comments about the sudden increase in the volume of voice search queries, I’ve noticed an increasing number of articles on the subject. If the attention being given voice search is an indication of its anticipated impact on the marketplace, then it’s going to be a big deal. The potential…

    Wesley Young/ Search Engine Land- 17 readers -
  • Son of Siri: Viv aims to go way beyond today’s digital assistants

    … that apps will stick around for the foreseeable future. According to 2015 research from MindMeld, use of voice search and virtual assistants is growing dramatically. In addition, Amazon Echo (with assistant Alexa) has proven to be the company’s most popular hardware device. And Microsoft just announced that Cortana “has helped answer over 6 billion…

    Greg Sterling/ Search Engine Land- 5 readers -
  • Better in-store attribution is here

    … will be able to better intuit what we’re looking for through machine learning. This could eventually replace the rigid, feed-based Google Shopping product and could beautifully enhance other marketing channels like video (YouTube). Although it’s possible to advertise Google Shopping products in YouTube videos (called TrueView for Shopping…

    Mona Elesseily/ Search Engine Landin SEO Google- 7 readers -
  • The rise of personal assistants and the death of the search box

    … recognition error rate is down to eight percent, whereas two years ago, it was at 25 percent. Note that for more than 30 minutes of his keynote, he was continually doing voice demos, and not a single recognition error occurred. Some other key points about the growth of voice search: Voice search is currently growing faster than typed search. There are many…

    Eric Enge/ Search Engine Landin SEO Google- 10 readers -
  • Report: Google working on its own version of Amazon Echo

    … Google working on a competitor to Amazon Echo: Separately, Nest asked to be included in a secret Google project to create a competitor to Amazon’s Echo, a voice-controlled personal assistant device. But the Google executive in charge of the project, which has not been reported on publicly until now, said Nest would not be involved in its…

    Greg Sterling/ Marketing Landin Google- 13 readers -
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