Google: Google Now

  • The voice search explosion and how it will change local search

    …. Local Information – Restaurants; shopping; directions; home services; pizza; weather; reviews; local events; traffic. Source: KPCB 2016 Internet Trends Marketers will need to employ new strategies for local voice search Given the growth of voice search, it has great potential to affect how local businesses are found. ComScore even estimates…

    Wesley Young/ Search Engine Land- 20 readers -
  • Son of Siri: Viv aims to go way beyond today’s digital assistants

    … by third party providers via back-end API integration thereby cutting out the SERP. However that vision was only partly realized before Apple acquired Siri. And while Cupertino has certainly improved Siri’s functionality and usability, it hasn’t invested to enable Siri to achieve its full potential. Now Viv hopes to pick up where Siri left off…

    Greg Sterling/ Search Engine Land- 8 readers -
  • Better in-store attribution is here

    … will be able to better intuit what we’re looking for through machine learning. This could eventually replace the rigid, feed-based Google Shopping product and could beautifully enhance other marketing channels like video (YouTube). Although it’s possible to advertise Google Shopping products in YouTube videos (called TrueView for Shopping…

    Mona Elesseily/ Search Engine Landin SEO Google- 9 readers -
  • The rise of personal assistants and the death of the search box

    On March 1, Behshad Behzadi, Google’s director of conversational search, gave a keynote address at SMX West in San Jose. This keynote was loaded with insight into Google’s perspective on where search is today, and where it’s going. In today’s column, I’m going to provide a review of some of the things I took out of the keynote, then offer my thoughts on what the future holds.

    Eric Enge/ Search Engine Land- 14 readers -
  • Report: Google working on its own version of Amazon Echo

    … Google working on a competitor to Amazon Echo: Separately, Nest asked to be included in a secret Google project to create a competitor to Amazon’s Echo, a voice-controlled personal assistant device. But the Google executive in charge of the project, which has not been reported on publicly until now, said Nest would not be involved in its…

    Greg Sterling/ Marketing Landin Google- 14 readers -
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