Google: Google Play

  • Google is adding a second ad slot in Play Store search results

    … Google is making some adjustments to when and where app promotion ads display in the Play Store. First, there will be a second ad slot available on some non-branded, broad queries like “calorie counter app” or “finance app”. Two ads won’t always show on these types of queries, but Google is opening up more inventory for the first time since…

    Ginny Marvin/ Marketing Landin Google- 9 readers -
  • Inside Google Play’s branded YouTube show that spanned 23 channels

    … not engaged with a particular creator,” said Google Play product marketing manager Kala Chapman. To boost their odds, Portal A took advantage of YouTube’s tools that can make it easier for people to go from one video to the next. Each video included interactive cards that people could click on to watch the next video in the series or check out…

    Marketing Landin Social- 14 readers -
  • New Google Play “Warning”: App May Contain Advertising

    … Is “advertising” becoming a dirty word? In the broader climate of complaints about low-quality ads and ad blocking it’s interesting to see new labeling in Google Play about apps with ads. According to Android Authority, Google Play will start to require developer disclosures about whether apps are supported by advertising. This will take…

    Greg Sterling/ Marketing Landin Google- 9 readers -
  • Groundhog Day: New FTC Probe To Revisit Google’s Control Over Android

    … Bloomberg reported earlier this morning that the Federal Trade Commission (FTC) is in the early stages of a new investigation into Android. Coordinating with the US Justice Department, the FTC will take the lead in the new antitrust inquiry. When the FTC settled with Google in 2013 and closed its investigation into Google’s alleged “search…

    Greg Sterling/ Marketing Land- 11 readers -
  • iPhone Has Largest Market Share Growth Over Past 3 Years

    … included iTunes, Apple App Store, and Apple Game Center. In their places are Google+ and iTunes Radio. Otherwise most of the top 15 haven't moved much. Apple Maps is down two places. Pandora is up three and so is Instagram. Facebook Messenger is the largest gainer, up 5 points. Currently Google has the most apps in the top 15 with six total…

    Greg Sterling/ Marketing Land- 20 readers -
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