Google: Google Play

  • Google is adding a second ad slot in Play Store search results

    … Google is making some adjustments to when and where app promotion ads display in the Play Store. First, there will be a second ad slot available on some non-branded, broad queries like “calorie counter app” or “finance app”. Two ads won’t always show on these types of queries, but Google is opening up more inventory for the first time since…

    Ginny Marvin/ Marketing Landin Google- 9 readers -
  • Inside Google Play’s branded YouTube show that spanned 23 channels

    … Google Play and production studio Portal A tried to pull off something tough with the app store’s latest digital video campaign, “Game Fest.” Instead of airing its branded video show in one place like a dedicated site, Facebook page or YouTube channel, Google Play uploaded each of the series’ 23 episodes to a different YouTube channel. That’s…

    Marketing Landin Social- 16 readers -
  • New Google Play “Warning”: App May Contain Advertising

    … Is “advertising” becoming a dirty word? In the broader climate of complaints about low-quality ads and ad blocking it’s interesting to see new labeling in Google Play about apps with ads. According to Android Authority, Google Play will start to require developer disclosures about whether apps are supported by advertising. This will take…

    Greg Sterling/ Marketing Landin Google- 9 readers -
  • Groundhog Day: New FTC Probe To Revisit Google’s Control Over Android

    … the operating system unfairly disadvantages competitors. A number of third-party complaints in the US and Europe have been filed over the question of Google “tying” the pre-installation of its own apps to use of Google Play by Android OEMs, which allegedly discriminates against competing third-party apps. Android is installed on about 80 percent…

    Greg Sterling/ Marketing Land- 11 readers -
  • iPhone Has Largest Market Share Growth Over Past 3 Years

    … included iTunes, Apple App Store, and Apple Game Center. In their places are Google+ and iTunes Radio. Otherwise most of the top 15 haven't moved much. Apple Maps is down two places. Pandora is up three and so is Instagram. Facebook Messenger is the largest gainer, up 5 points. Currently Google has the most apps in the top 15 with six total…

    Greg Sterling/ Marketing Land- 23 readers -
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