Google: Google Shopping

  • New goodies for online retailers at SMX East

    … If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns. As reported by Ginny Marvin on Search Engine Land, the new AdWords features include a new metric, called absolute top impression share…

    Chris Sherman/ Search Engine Land- 17 readers -
  • How important is Google Shopping for retailers?

    … With the recent decision by the European Commission (EC) to levy a massive $2.7B fine on Google for unfair practices, a light was shined on the comparison shopping engines that have lost out over the past few years as searchers have increasingly used Google alone for product browsing. The EC determined that Google’s placement of Shopping Ads…

    Andy Taylor/ Search Engine Landin SEO Google How To's- 27 readers -
  • How the EU fine will ruin Google Shopping for the consumer

    … As a paid search and shopping platform, Google is our most important partner. This doesn’t mean that I would refrain from highlighting critical aspects of things Google is doing. I’ve written about their low-price bias numerous times and the advertising digital duopoly created by Google and Facebook that puts retailers in a tough spot…

    Search Engine Landin SEO Google How To's- 16 readers -
  • Why ‘good’ isn’t good enough in Google Shopping

    … Growing revenue in Google Shopping by 80 percent YoY sounds pretty good, doesn’t it? But what if I told you that, based on that growth percentage, you were actually losing ground to your competition? Well, that is exactly the situation retailers using Google Shopping find themselves in today. As an online retailer (especially if you operate…

    Search Engine Landin SEO Google- 25 readers -
  • Shopping campaigns: Play like every day is a holiday

    …; remarketing Shopping ads and buy buttons are everywhere. Stanley explored those areas where ads are driven by product feeds, and clicks either lead to retailer websites or convert on host platforms. Her talk was full of data insights and provided a neat map divided into three conversion areas: Area #1: The search giants: David Bing vs. Goliath…

    Search Engine Landin Google- 16 readers -
  • Can you manage your inventory with Google Shopping?

    … the industry is missing today: Some products (the slow sellers) need advertising pressure to be sold, while others (the top sellers) fly off the shelves, causing the retailer to run out of stock very quickly. Promoting the top sellers via Google Shopping or any kind of paid advertising will generate a lot of revenue and margin with little budget. In any…

    Search Engine Landin Google- 35 readers -
Get the top posts daily into your mailbox!