Google: Google Shopping

  • Is holiday paid search more competitive in 2017 than 2016?

    …Columnist Andy Taylor explores year-over-year Auction Insights data from AdWords, revealing insights into this year's holiday paid search landscape. The post Is holiday paid search more competitive in 2017 than 2016? appeared first on Search Engine Land. Please visit Search Engine Land for the full article…

    Andy Taylor/ Search Engine Land- 11 readers -
  • 7 tips to ramp up your holiday advertising

    …Search marketers, are you ready for the holiday shopping season? Columnist Mona Elesseily shares tips for getting the most out of your holiday paid search ads. The post 7 tips to ramp up your holiday advertising appeared first on Search Engine Land. Please visit Search Engine Land for the full article…

    Mona Elesseily/ Search Engine Land- 9 readers -
  • New goodies for online retailers at SMX East

    … If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns. As reported by Ginny Marvin on Search Engine Land, the new AdWords features include a new metric, called absolute top impression share…

    Chris Sherman/ Search Engine Land- 19 readers -
  • How important is Google Shopping for retailers?

    … With the recent decision by the European Commission (EC) to levy a massive $2.7B fine on Google for unfair practices, a light was shined on the comparison shopping engines that have lost out over the past few years as searchers have increasingly used Google alone for product browsing. The EC determined that Google’s placement of Shopping Ads…

    Andy Taylor/ Search Engine Landin SEO Google How To's- 29 readers -
  • How the EU fine will ruin Google Shopping for the consumer

    … As a paid search and shopping platform, Google is our most important partner. This doesn’t mean that I would refrain from highlighting critical aspects of things Google is doing. I’ve written about their low-price bias numerous times and the advertising digital duopoly created by Google and Facebook that puts retailers in a tough spot…

    Search Engine Landin SEO Google How To's- 17 readers -
  • Why ‘good’ isn’t good enough in Google Shopping

    … Growing revenue in Google Shopping by 80 percent YoY sounds pretty good, doesn’t it? But what if I told you that, based on that growth percentage, you were actually losing ground to your competition? Well, that is exactly the situation retailers using Google Shopping find themselves in today. As an online retailer (especially if you operate…

    Search Engine Landin SEO Google- 27 readers -
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