Google: Google Shopping

    • Sharing is caring: Click share and post-holiday shopping success

      Click share is a key way to gauge the success of your Shopping campaigns. The metric shows you the percentage of total possible clicks you are receiving with your Shopping ads. If you aren’t reviewing this metric on a regular basis, 2017 is officially the time to start the habit. Incorporate click share into your daily optimizations Click share can be an incredibly useful met ...

      Matt Lawson/ Search Engine Landin SEO Google- 15 readers -
  • The biggest Google ad updates are also the quietest

    … updates are impacting brands and to come up with best practices in light of the results. Analyzing the paid search landscape, however, I find that it’s often the silent, unannounced updates that have the largest impact on performance. Of course, all paid search managers would love to think that the success or failure of their programs hinges…

    Andy Taylor/ Search Engine Landin SEO Google- 21 readers -
  • Shopping campaigns: Play like every day is a holiday

    … Google Thanks to Windows 10, Bing Shopping ads share is growing (21% US, 9% UK). With Google Shopping winning by volume, Bing nearly always shows lower CPCs. In terms of conversion and ROAS efficiency, results vary heavily by vertical. Bottom line: if you target the US or UK, give Bing a try to see how effective it could be for you. Area #2: Social…

    Search Engine Landin Google- 14 readers -
  • Can you manage your inventory with Google Shopping?

    … We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups. There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might be out of date, and they wish to sell off remaining stock; or perhaps a product…

    Search Engine Landin Google- 28 readers -
  • Google Shopping ads so hot right now: the meteoric rise of PLAs

    … driving the most growth. Let’s take a look at some of the recent drivers of PLA traffic growth for advertisers, and wrap up with some of the key areas of account management that e-commerce advertisers must focus on given the growing importance of Google Shopping. Mobile, mobile, mobile, mobile and mobile There have been far too many “Year of Mobile…

    Andy Taylor/ Search Engine Landin SEO Google- 20 readers -
  • Better in-store attribution is here

    … will be able to better intuit what we’re looking for through machine learning. This could eventually replace the rigid, feed-based Google Shopping product and could beautifully enhance other marketing channels like video (YouTube). Although it’s possible to advertise Google Shopping products in YouTube videos (called TrueView for Shopping…

    Mona Elesseily/ Search Engine Landin SEO Google- 13 readers -
  • 3 upcoming trends in paid search

    … Recently, we’ve seen some fairly significant changes on the search engine results pages (SERPs). Right-rail ads have disappeared, and on mobile, we’re seeing more prominent placement of Google Shopping ad units. In this article, I’ll cover some upcoming trends in paid search and speculate on where the trends will lead. Though I refer mostly…

    Mona Elesseily/ Search Engine Landin Paid Search SEO- 19 readers -
  • Get Your Priorities Straight: Structuring Google Shopping Campaigns

    … I’m a big fan of Google Shopping. As a user, it provides an easy-to-use platform for comparing products and prices at a glance. Instead of clicking through to eight different websites to find the item I want at the right price, I could make my choice before I even leave the search results page. Shopping campaigns are invaluable for any e…

    Search Engine Landin SEO Google- 18 readers -
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