Google: Google Shopping

    • Why ‘good’ isn’t good enough in Google Shopping

      Growing revenue in Google Shopping by 80 percent YoY sounds pretty good, doesn’t it? But what if I told you that, based on that growth percentage, you were actually losing ground to your competition? Well, that is exactly the situation retailers using Google Shopping find themselves in today. As an online retailer (especially if you operate in the US market), if clicks and ...

      Search Engine Landin SEO Google- 18 readers -
  • The biggest Google ad updates are also the quietest

    … PLAs on seems to be garnering little attention from many in the SEM industry. Conclusion In the case of two-sided businesses like Google that have to serve not only the public but also advertisers, it can be necessary to be very vocal about some updates, while offering no public acknowledgment whatsoever of others. In most circumstances…

    Andy Taylor/ Search Engine Landin SEO Google- 22 readers -
  • Shopping campaigns: Play like every day is a holiday

    …; remarketing Shopping ads and buy buttons are everywhere. Stanley explored those areas where ads are driven by product feeds, and clicks either lead to retailer websites or convert on host platforms. Her talk was full of data insights and provided a neat map divided into three conversion areas: Area #1: The search giants: David Bing vs. Goliath…

    Search Engine Landin Google- 15 readers -
  • Can you manage your inventory with Google Shopping?

    … We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups. There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might be out of date, and they wish to sell off remaining stock; or perhaps a product…

    Search Engine Landin Google- 33 readers -
  • Google Shopping ads so hot right now: the meteoric rise of PLAs

    … driving the most growth. Let’s take a look at some of the recent drivers of PLA traffic growth for advertisers, and wrap up with some of the key areas of account management that e-commerce advertisers must focus on given the growing importance of Google Shopping. Mobile, mobile, mobile, mobile and mobile There have been far too many “Year of Mobile…

    Andy Taylor/ Search Engine Landin SEO Google- 21 readers -
  • Better in-store attribution is here

    …, but it’s available to advertisers who sell to the US. As this improves, I hope we’ll be able to get super-granular and optimize conversion events in specific stores. 2. Google Now in-store cards Google Now can display a special in-store card that “appears when a shopper is near a store, displaying useful information such as sales, closing hours…

    Mona Elesseily/ Search Engine Landin SEO Google- 17 readers -
  • 3 upcoming trends in paid search

    … Recently, we’ve seen some fairly significant changes on the search engine results pages (SERPs). Right-rail ads have disappeared, and on mobile, we’re seeing more prominent placement of Google Shopping ad units. In this article, I’ll cover some upcoming trends in paid search and speculate on where the trends will lead. Though I refer mostly…

    Mona Elesseily/ Search Engine Landin Paid Search SEO- 22 readers -
  • Get Your Priorities Straight: Structuring Google Shopping Campaigns

    … I’m a big fan of Google Shopping. As a user, it provides an easy-to-use platform for comparing products and prices at a glance. Instead of clicking through to eight different websites to find the item I want at the right price, I could make my choice before I even leave the search results page. Shopping campaigns are invaluable for any e…

    Search Engine Landin SEO Google- 19 readers -
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