Google: Google Shopping

  • How the EU fine will ruin Google Shopping for the consumer

    … competition is good and indeed needed, especially when it comes to online advertising. But, what the EU fails to understand is that forcing Google to show more price-comparison services creates a bad user experience for those of us who actually use Google. Let me explain. Why Google Shopping works Google Shopping only works as an ad platform because…

    Search Engine Landin SEO Google How To's- 16 readers -
  • Why ‘good’ isn’t good enough in Google Shopping

    … from and what retailers can do to grow their accounts beyond it. Natural Shopping growth The huge growth in clicks on Google Shopping can largely be attributed to the amount of effort Google has put into Shopping ads. First off, the sheer number of ads Google shows on a search results page has increased. And product listing ads, in particular, have…

    Search Engine Landin SEO Google- 21 readers -
  • The biggest Google ad updates are also the quietest

    … on phones by 50 percent. The fourth text ad increased it by 33 percent. As such, it’s no wonder why organic traffic growth on phones has been in decline over the past year. Google rapidly expands Product Listing Ad (PLA) impressions on google.com The graph below features the change in Google Shopping impressions relative to January 2015 over the past…

    Andy Taylor/ Search Engine Landin SEO Google- 22 readers -
  • Advanced Google Shopping: Is price a proxy for Quality Score in product ads?

    In June, I spoke as part of the “Mad Scientists of Paid Search” panel session at SMX Advanced in Seattle. During the session, I presented Crealytics’ latest research on Google Shopping. The presentation included some findings relating to user behavior within the channel and uncovered how much product price really impacts performance.

    Search Engine Land- 25 readers -
  • Shopping campaigns: Play like every day is a holiday

    …; remarketing Shopping ads and buy buttons are everywhere. Stanley explored those areas where ads are driven by product feeds, and clicks either lead to retailer websites or convert on host platforms. Her talk was full of data insights and provided a neat map divided into three conversion areas: Area #1: The search giants: David Bing vs. Goliath…

    Search Engine Landin Google- 16 readers -
  • Can you manage your inventory with Google Shopping?

    … We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups. There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might be out of date, and they wish to sell off remaining stock; or perhaps a product…

    Search Engine Landin Google- 35 readers -
  • Google Shopping ads so hot right now: the meteoric rise of PLAs

    … driving the most growth. Let’s take a look at some of the recent drivers of PLA traffic growth for advertisers, and wrap up with some of the key areas of account management that e-commerce advertisers must focus on given the growing importance of Google Shopping. Mobile, mobile, mobile, mobile and mobile There have been far too many “Year of Mobile…

    Andy Taylor/ Search Engine Landin SEO Google- 21 readers -
  • Better in-store attribution is here

    …, but it’s available to advertisers who sell to the US. As this improves, I hope we’ll be able to get super-granular and optimize conversion events in specific stores. 2. Google Now in-store cards Google Now can display a special in-store card that “appears when a shopper is near a store, displaying useful information such as sales, closing hours…

    Mona Elesseily/ Search Engine Landin SEO Google- 17 readers -
  • 3 upcoming trends in paid search

    … for Google (or the other search engines). Paid messenger ads As chatting and instant messaging become more popular (and ultimately another marketing channel), we could easily see shopping results introduced into our chat conversations. Facebook may already be thinking of this with what those in the industry are referring to as the “Messenger Bot Store…

    Mona Elesseily/ Search Engine Landin Paid Search SEO- 22 readers -
Get the top posts daily into your mailbox!