Google: Google Shopping

  • The biggest Google ad updates are also the quietest

    Expanded text ads. The removal of right-rail ads and the addition of a fourth text ad at the top of desktop searches. Customer Match. These are just a few of the “major” Google announcements made over the past year that caused big reactions across the search industry. Analysts, myself included, have been scrambling to report on how these updates are impacting brands and to c ...

    Andy Taylor/ Search Engine Land- 19 readers -
  • Shopping campaigns: Play like every day is a holiday

    …; remarketing Shopping ads and buy buttons are everywhere. Stanley explored those areas where ads are driven by product feeds, and clicks either lead to retailer websites or convert on host platforms. Her talk was full of data insights and provided a neat map divided into three conversion areas: Area #1: The search giants: David Bing vs. Goliath…

    Search Engine Landin Google- 14 readers -
  • Can you manage your inventory with Google Shopping?

    … is not selling as well as they had hoped, and they wish to boost the sales. On the face of it, Google Shopping seems like a good platform for this task. Advertisers can pay more to increase the exposure of a particular product, rather than bid on keywords alone (as is the case with standard text ads). Hence, advertisers often believe Google…

    Search Engine Landin Google- 26 readers -
  • Better in-store attribution is here

    … will be able to better intuit what we’re looking for through machine learning. This could eventually replace the rigid, feed-based Google Shopping product and could beautifully enhance other marketing channels like video (YouTube). Although it’s possible to advertise Google Shopping products in YouTube videos (called TrueView for Shopping…

    Mona Elesseily/ Search Engine Landin SEO Google- 12 readers -
  • 3 upcoming trends in paid search

    … Recently, we’ve seen some fairly significant changes on the search engine results pages (SERPs). Right-rail ads have disappeared, and on mobile, we’re seeing more prominent placement of Google Shopping ad units. In this article, I’ll cover some upcoming trends in paid search and speculate on where the trends will lead. Though I refer mostly…

    Mona Elesseily/ Search Engine Landin Paid Search SEO- 19 readers -
  • Get Your Priorities Straight: Structuring Google Shopping Campaigns

    I’m a big fan of Google Shopping. As a user, it provides an easy-to-use platform for comparing products and prices at a glance. Instead of clicking through to eight different websites to find the item I want at the right price, I could make my choice before I even leave the search results page. Shopping campaigns are invaluable for any e-commerce retailer.

    Search Engine Land- 18 readers -
  • Google To Update Shopping Policy Center February 2016

    … Google’s Shopping Policy Center will get an update come February 2016. The new version, seen above, is currently in preview. Google announced the upcoming change in a Merchant Center help page, stating that the new Policy Center will provide: fewer and simpler Shopping policies more transparency into why we have each policy more insight…

    Ginny Marvin/ Search Engine Landin SEO Google- 14 readers -
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