Google: Google Shopping

  • The biggest Google ad updates are also the quietest

    … on phones by 50 percent. The fourth text ad increased it by 33 percent. As such, it’s no wonder why organic traffic growth on phones has been in decline over the past year. Google rapidly expands Product Listing Ad (PLA) impressions on google.com The graph below features the change in Google Shopping impressions relative to January 2015 over the past…

    Andy Taylor/ Search Engine Landin SEO Google- 22 readers -
  • Shopping campaigns: Play like every day is a holiday

    …; remarketing Shopping ads and buy buttons are everywhere. Stanley explored those areas where ads are driven by product feeds, and clicks either lead to retailer websites or convert on host platforms. Her talk was full of data insights and provided a neat map divided into three conversion areas: Area #1: The search giants: David Bing vs. Goliath…

    Search Engine Landin Google- 15 readers -
  • Can you manage your inventory with Google Shopping?

    … is not selling as well as they had hoped, and they wish to boost the sales. On the face of it, Google Shopping seems like a good platform for this task. Advertisers can pay more to increase the exposure of a particular product, rather than bid on keywords alone (as is the case with standard text ads). Hence, advertisers often believe Google…

    Search Engine Landin Google- 32 readers -
  • Google Shopping ads so hot right now: the meteoric rise of PLAs

    … driving the most growth. Let’s take a look at some of the recent drivers of PLA traffic growth for advertisers, and wrap up with some of the key areas of account management that e-commerce advertisers must focus on given the growing importance of Google Shopping. Mobile, mobile, mobile, mobile and mobile There have been far too many “Year of Mobile…

    Andy Taylor/ Search Engine Landin SEO Google- 21 readers -
  • Better in-store attribution is here

    …, but it’s available to advertisers who sell to the US. As this improves, I hope we’ll be able to get super-granular and optimize conversion events in specific stores. 2. Google Now in-store cards Google Now can display a special in-store card that “appears when a shopper is near a store, displaying useful information such as sales, closing hours…

    Mona Elesseily/ Search Engine Landin SEO Google- 17 readers -
  • 3 upcoming trends in paid search

    … Recently, we’ve seen some fairly significant changes on the search engine results pages (SERPs). Right-rail ads have disappeared, and on mobile, we’re seeing more prominent placement of Google Shopping ad units. In this article, I’ll cover some upcoming trends in paid search and speculate on where the trends will lead. Though I refer mostly…

    Mona Elesseily/ Search Engine Landin Paid Search SEO- 22 readers -
  • Get Your Priorities Straight: Structuring Google Shopping Campaigns

    … I’m a big fan of Google Shopping. As a user, it provides an easy-to-use platform for comparing products and prices at a glance. Instead of clicking through to eight different websites to find the item I want at the right price, I could make my choice before I even leave the search results page. Shopping campaigns are invaluable for any e…

    Search Engine Landin SEO Google- 18 readers -
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