Google: Google Shopping

  • The biggest Google ad updates are also the quietest

    … updates are impacting brands and to come up with best practices in light of the results. Analyzing the paid search landscape, however, I find that it’s often the silent, unannounced updates that have the largest impact on performance. Of course, all paid search managers would love to think that the success or failure of their programs hinges…

    Andy Taylor/ Search Engine Landin SEO Google- 12 readers -
  • Shopping campaigns: Play like every day is a holiday

    … sites use peer-to-peer influence around different verticals (Fashion, Beauty, Jewellery, Home & Garden, etc.). Communities create content that inspires to buy. Merchants either directly offer their products or push these using paid features like sponsored promotions. Area #3: Products and price buttons in display ads Google starts using…

    Search Engine Landin Google- 11 readers -
  • Can you manage your inventory with Google Shopping?

    … is not selling as well as they had hoped, and they wish to boost the sales. On the face of it, Google Shopping seems like a good platform for this task. Advertisers can pay more to increase the exposure of a particular product, rather than bid on keywords alone (as is the case with standard text ads). Hence, advertisers often believe Google…

    Search Engine Landin Google- 18 readers -
  • Better in-store attribution is here

    … will be able to better intuit what we’re looking for through machine learning. This could eventually replace the rigid, feed-based Google Shopping product and could beautifully enhance other marketing channels like video (YouTube). Although it’s possible to advertise Google Shopping products in YouTube videos (called TrueView for Shopping…

    Mona Elesseily/ Search Engine Landin SEO Google- 7 readers -
  • 3 upcoming trends in paid search

    … for Google (or the other search engines). Paid messenger ads As chatting and instant messaging become more popular (and ultimately another marketing channel), we could easily see shopping results introduced into our chat conversations. Facebook may already be thinking of this with what those in the industry are referring to as the “Messenger Bot Store…

    Mona Elesseily/ Search Engine Landin Paid Search SEO- 16 readers -
  • Get Your Priorities Straight: Structuring Google Shopping Campaigns

    … I’m a big fan of Google Shopping. As a user, it provides an easy-to-use platform for comparing products and prices at a glance. Instead of clicking through to eight different websites to find the item I want at the right price, I could make my choice before I even leave the search results page. Shopping campaigns are invaluable for any e…

    Search Engine Landin SEO Google- 15 readers -
  • TrueView For Shopping: Making YouTube The Next Big Shopping Destination

    Shopping campaigns, or Product Listing Ads (PLAs), as they were once known, have proved revolutionary for AdWords e-commerce. They combine a visually engaging experience on the search results page with the ability to instantly compare prices across retailers. In fact, these ads have been such a success that Google has continued to invest in them, and as a result, we’ve seen ...

    Search Engine Land- 12 readers -
  • Google To Update Shopping Policy Center February 2016

    … Google’s Shopping Policy Center will get an update come February 2016. The new version, seen above, is currently in preview. Google announced the upcoming change in a Merchant Center help page, stating that the new Policy Center will provide: fewer and simpler Shopping policies more transparency into why we have each policy more insight…

    Ginny Marvin/ Search Engine Landin SEO Google- 11 readers -
  • AdWords Shopping Ads Enhancements: A Roundup

    … I’ll wrap it up with a few extra tips based on my experiences with shopping ads. Find Products You Should Sell 1. Shopping Insights Google Trends has long been an amazing tool to help retailers figure out what products they should stock, and now Google has launched a variation of this tool that is geared specifically towards retailers: the Shopping…

    Frederick Vallaeys/ Search Engine Landin Paid Search SEO Google- 15 readers -
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