Google: Google Shopping

  • The biggest Google ad updates are also the quietest

    … on phones by 50 percent. The fourth text ad increased it by 33 percent. As such, it’s no wonder why organic traffic growth on phones has been in decline over the past year. Google rapidly expands Product Listing Ad (PLA) impressions on google.com The graph below features the change in Google Shopping impressions relative to January 2015 over the past…

    Andy Taylor/ Search Engine Landin SEO Google- 16 readers -
  • Shopping campaigns: Play like every day is a holiday

    … Google Thanks to Windows 10, Bing Shopping ads share is growing (21% US, 9% UK). With Google Shopping winning by volume, Bing nearly always shows lower CPCs. In terms of conversion and ROAS efficiency, results vary heavily by vertical. Bottom line: if you target the US or UK, give Bing a try to see how effective it could be for you. Area #2: Social…

    Search Engine Landin Google- 12 readers -
  • Can you manage your inventory with Google Shopping?

    … and Google Shopping. Crealytics has grown to service several of the largest international online retailers in 23 languages, generating over $750M in client revenue in 2014. This growth was recognized with a 3rd place finish in the 2014 Deloitte Technology Fast 50. …

    Search Engine Landin Google- 19 readers -
  • Better in-store attribution is here

    … will be able to better intuit what we’re looking for through machine learning. This could eventually replace the rigid, feed-based Google Shopping product and could beautifully enhance other marketing channels like video (YouTube). Although it’s possible to advertise Google Shopping products in YouTube videos (called TrueView for Shopping…

    Mona Elesseily/ Search Engine Landin SEO Google- 9 readers -
  • 3 upcoming trends in paid search

    … to be able to monetize it in some way, shape or form. 2. Voice search & natural language Another huge theme is natural language search. Today, we’re mostly in touch with digital personal assistants like Cortana, Siri, Google Now and Alexa (for Amazon Echo). At a recent influencer event in Bellevue, Microsoft talked about the seamless integration…

    Mona Elesseily/ Search Engine Landin Paid Search SEO- 17 readers -
  • Get Your Priorities Straight: Structuring Google Shopping Campaigns

    … I’m a big fan of Google Shopping. As a user, it provides an easy-to-use platform for comparing products and prices at a glance. Instead of clicking through to eight different websites to find the item I want at the right price, I could make my choice before I even leave the search results page. Shopping campaigns are invaluable for any e…

    Search Engine Landin SEO Google- 17 readers -
  • Google To Update Shopping Policy Center February 2016

    … Google’s Shopping Policy Center will get an update come February 2016. The new version, seen above, is currently in preview. Google announced the upcoming change in a Merchant Center help page, stating that the new Policy Center will provide: fewer and simpler Shopping policies more transparency into why we have each policy more insight…

    Ginny Marvin/ Search Engine Landin SEO Google- 13 readers -
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