Google Holiday Tips

  • Utilize And Test Holiday Ad Copy

    … that allows for easy navigation through your mobile inventory. For these users, test category pages that offer such broad groups as “Men’s Selection” or “New Arrivals” or “Sale Items.” Ad Extensions During the holiday season, ad extensions play a part in your ad rank which makes them that much more imperative! Not only should you be utilizing ad…

    Hayley Cummings/ PPC Hero- 4 readers -
  • Getting Your Shopping Campaigns Holiday Ready

    … accounts are ready. Google has changed the way you build ads with Google Shopping so it’s important to make sure your campaigns are up-to-date and optimized. Here are four tips to help prepare your Shopping campaigns for the holiday push. Tip #1 – Create a New Campaign With all the changes that are made to a Shopping campaign during the holidays…

    Jacob Fairclough/ PPC Heroin Paid Search Google- 8 readers -
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