Google Holiday Tips

  • Utilize And Test Holiday Ad Copy

    … Are you covering your various bases with coupon, deal, promo language? Which works best for you? Because users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them. Test copy with numerical values such as “Save 20%” versus “20% Off.” “2 for 1 Deal” versus “Buy…

    Hayley Cummings/ PPC Hero- 3 readers -
  • Getting Your Shopping Campaigns Holiday Ready

    … accounts are ready. Google has changed the way you build ads with Google Shopping so it’s important to make sure your campaigns are up-to-date and optimized. Here are four tips to help prepare your Shopping campaigns for the holiday push. Tip #1 – Create a New Campaign With all the changes that are made to a Shopping campaign during the holidays…

    Jacob Fairclough/ PPC Heroin Paid Search Google- 5 readers -
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