Google: Https & Secure Search

    • 5 must-do technical SEO audit items in 2017

      In recent months, we’ve seen many important technically focused Google announcements, such as an update on JavaScript crawling support, the migration toward mobile-first indexing, the release and extended support of AMP in search results and the expansion of search results features, from rich snippets to cards to answers.

      Search Engine Landin SEO- 11 readers -
  • Moz report: 50% of page one search results are HTTPS

    … Pete Meyers from Moz reports that according to their keyword tracking tools, half of the page one search results in Google show HTTPS URLs. This is up from 30 percent of the results in July 2016. And based on this trend, 70 percent of the page one search results could be HTTPS by the end of the year. Here is a chart from Moz showing the 50…

    Barry Schwartz/ Search Engine Landin SEO- 25 readers -
  • SEO priorities for the new year

    … be overlooked. While every project is unique and has its own priorities, three main areas are important to dial up the consumer-centricity of your SEO campaign. 1. Accelerated Mobile Pages (AMP) On September 20, 2016, Google began rolling out accelerated mobile pages across the main mobile search results; this global rollout was expected…

    Search Engine Landin SEO- 31 readers -
  • A comprehensive guide to SSL certificates

    … expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Stephanie LeVonne is an SEO Analyst at Elite SEM, a performance-driven digital marketing agency specializing in SEM & SEO. As a creative digital marketer, Stephanie enjoys helping clients realize their full potential by bridging the gap between their content/PR initiatives and SEO. …

    Search Engine Landin SEO- 19 readers -
  • When going HTTPS, don’t forget about local citations!

    Migrating your site to HTTPS is all the rage these days. Google is on the record as saying that using “https” in your URLs can give a site a ranking boost. That said, going HTTPS has its share of SEO challenges. Here are but a few of the HTTPS horror stories we have witnessed over the past year: Sites go HTTPS and don’t redirect or canonicalize the HTTP URLs to their HTTPS versions.

    Andrew Shotland/ Search Engine Land- 26 readers -
  • Is your HTTPS setup causing SEO issues?

    … be that the HTTP 301 redirects to the HTTPS. Here is a list of the best practices for a correct HTTPS setup to avoid SEO issues: Ensure your HTTPS site version is added in Google Search Console and Bing Webmaster Tools. In Google Search Console, add both the www and non-www versions. Set your preferred domain under the HTTPS versions. 301 redirect HTTP URL…

    Search Engine Landin SEO- 21 readers -
  • HTTP to HTTPS: An SEO’s guide to securing a website

    … realized that there is still one big hurdle for both business owners and SEOs: HTTPS. The gotcha moment with HTTP/2 is that most browsers only support this new protocol over a secure connection, which means you have to migrate your website to HTTPS. It shouldn’t come as a shock to anyone that Google and many others want the web to be more secure…

    Search Engine Landin SEO Google- 18 readers -
  • Why Everyone Should Be Moving To HTTP/2

    … If I told you that your website could load faster, your server could use fewer resources, your developers wouldn’t have to waste time on hacks to increase site speed and you’d get a boost to your rankings all from one simple change, you’d probably call me a liar. If it sounds too good to be true, then it must be, right? Wrong! The future…

    Search Engine Landin SEO Google- 29 readers -
  • Six Key Themes From “Meet The Search Engines” At SMX East

    … if the sites that use HTTPS all floated to the top because there are many sites that are not secure that users really want. The search engines do need to serve their users first. However, the reason the search engines push the security agenda is an important one. Forrester emphasized this and referenced a book published by former FBI agent Mark Goodman…

    Eric Enge/ Search Engine Landin SEO Google- 17 readers -
  • Drop In Bing? Moving To HTTPS (SNI) Would Have Caused It

    … Last August, Google announced they’d be giving a small ranking boost for serving secured (HTTPS) content, in an effort to “encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.” As more and more sites migrate, Bing seems to have had trouble keeping up with uprising security methods and standards. Bing’s…

    Ben Goodsell/ Search Engine Landin SEO- 37 readers -