Google: Https & Secure Search

  • When going HTTPS, don’t forget about local citations!

    … champions migrating to HTTPS. Let the CIO do it. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Andrew Shotland is the proprietor of Local SEO Guide, a leading local search engine optimization blog and consultancy. …

    Andrew Shotland/ Search Engine Landin SEO- 16 readers -
  • Is your HTTPS setup causing SEO issues?

    … not set the HTTPS site version as the preferred one and still have the HTTP version floating around. Google back in December 2015 said in scenarios like this, they would index the HTTPS by default. However, the following problems still exist by having two site versions live: Duplicate content Link dilution Waste of search engine crawl budget…

    Search Engine Landin SEO- 18 readers -
  • HTTP to HTTPS: An SEO’s guide to securing a website

    … currently in place (and while you’re at it, take back your lost links from redirects that haven’t been done over the years). I mentioned during the Q&A portion of the Technical SEO Panel at SMX West that I’ve never had a site drop in rankings or traffic when switching to HTTPS, and a lot of people questioned me on this. Due diligence on redirects…

    Search Engine Landin SEO Google- 16 readers -
  • Why Everyone Should Be Moving To HTTP/2

    … is here with one of the greatest advancements in web technology in the past 20 years, and the SEO community doesn’t seem to be talking about it. When Barry Schwartz posted a recap of a recent Google Webmaster Central Hangout in which Google’s John Mueller said that GoogleBot will support HTTP/2 by the end of this year or early next year, I expected…

    Search Engine Landin SEO Google- 22 readers -
  • Six Key Themes From “Meet The Search Engines” At SMX East

    … approach to marketing, or you won’t be able to succeed. Theme 4: Content Syndication Someone asked about the value of content syndication. Forrester started this off by noting that you should not do this for SEO, but it might be a good thing to do for other business purposes. He also said that in theory, you should not have a duplicate content…

    Eric Enge/ Search Engine Landin SEO Google- 15 readers -
  • Drop In Bing? Moving To HTTPS (SNI) Would Have Caused It

    … Last August, Google announced they’d be giving a small ranking boost for serving secured (HTTPS) content, in an effort to “encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.” As more and more sites migrate, Bing seems to have had trouble keeping up with uprising security methods and standards. Bing’s…

    Ben Goodsell/ Search Engine Landin SEO- 35 readers -