Google: Knowledge Graph

  • Brand vs. local Knowledge Graph result: Which is better?

    … Since the expansion of Google’s Knowledge Graph, I’ve been getting tons of questions around different Knowledge Graph results. One of the most frequent questions I get from my clients and business owners is regarding which Knowledge Graph result is best to have: a general brand or local panel. Before going into the answer for this question…

    Search Engine Landin SEO Google- 15 readers -
  • Google Home responding with featured snippets

    … Yesterday, Google announced the Google Home with Google Assistant, an Amazon Echo competitor with really awesome hands-free search. One of the neat and expected parts of Google Home is how it uses featured snippets, knowledge graph and structured data to answer your voice queries. Danny Sullivan was able to play with it in person and he shared…

    Barry Schwartz/ Search Engine Landin SEO Google- 11 readers -
  • The four pillars of the future of SEO

    … is a knowledge base used by Google to enhance its search engine’s search results with semantic-search information gathered from a wide variety of sources. The “wide variety of sources” includes Wikidata (to which Google moved its Freebase data and actively contributes), Wikipedia and the CIA World Factbook. Typically, knowledge graph elements…

    Pratik Dholakiya/ Search Engine Landin SEO Google- 27 readers -
  • Don’t trust Google to structure your local data

    … I have been noticing a lot of Google Answer Boxes showing up for queries with local intent these days. My recent post, Are You Doing Local Answers SEO? pointed out this fantastic result HomeAdvisor is getting for “replace furnace” queries: When clients get these local answer boxes, they often perform significantly better than regular #1…

    Andrew Shotland/ Search Engine Landin SEO Google- 36 readers -
  • Google Adds Share Feature To Knowledge Graph Panel

    … Now when Google shows a knowledge graph panel for a search query, the knowledge panel contains a share icon which let’s searchers share the search results on Facebook, Twitter, Google+, through email or with a short link. The share icon is situated on the left of the logo in the right side knowledge panel. Here is a picture of how it looks…

    Barry Schwartz/ Search Engine Landin SEO Google- 6 readers -
  • Wikidata 101

    … Wikipedia, Wikidata and the CIA Factbook) and within Google’s private Knowledge Vault. Comprehensive, trusted sources of structured data provide a machine like Google with the entities that enable it to logically formulate an answer for common and not-so-common things (see also “RankBrain”). “Congratulations,” you might say, “you are one of hundreds…

    Search Engine Landin SEO Google- 22 readers -
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