Google: Knowledge Graph

  • Google is testing ads in local business knowledge panels

    … been running various ads in knowledge panels since 2013 — for car dealers, products, movies and TV shows and music — but this is the first time ads for them have appeared in panels for local businesses. Last year, shortly after removing Maps from the Search Partners network in AdWords, Google introduced plans to expand the presence of ads…

    Ginny Marvin/ Search Engine Landin SEO Google- 22 readers -
  • Google adds menu tab to restaurants’ local panel

    … Google has added a new tab to the local panel for many restaurants. The new tab is for accessing the restaurant’s menu, and Google may show the tab if Google is able to pick out the menu items from the restaurant’s menu. Sergey Alakov first noticed this, and I am able to replicate it for many local restaurants here. Below are some screen shots…

    Barry Schwartz/ Search Engine Landin SEO Google- 16 readers -
  • Why and how entities are shaping location marketing

    … by Google is the Knowledge Graph panels that sometimes appear in search results. These panels typically provide a summary of relevant information about an entity — information that is collected from various sources around the web and compiled into a “card” display format. Google’s focus on understanding entities has impacted the way search results…

    Adam Dorfman/ Search Engine Landin SEO Google How To's- 23 readers -
  • How to monitor Google Knowledge Graph changes and performance

    … a Knowledge Graph listing. At the moment, however, there is no easy way to report on Knowledge Graph performance and changes. In 2016, Google’s John Mueller did mention that links in Knowledge Graph panels would be counted in the Search Analytics report in Google Search Console. However, this still does not give us insight into the algorithmic aspect…

    Search Engine Landin SEO Google How To's- 39 readers -
  • Brand vs. local Knowledge Graph result: Which is better?

    … (unless it has a Google My Business profile for a warehouse or headquarters location). Usually, a branded Knowledge Graph result is what appears for this type of business. For example, here is a Knowledge Graph result that appears for online computer hardware and software retailer Newegg. The ideal result for them would be a branded Knowledge Graph…

    Search Engine Landin SEO Google- 24 readers -
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