Google: Knowledge Graph

    • How to monitor Google Knowledge Graph changes and performance

      Google’s Knowledge Graph is a very prominent part of organic search results. By now, searchers are accustomed to seeing the panel that appears on the right side of the search result page that provides information about entities such as people, places and brands. Individuals and companies alike are striving to acquire, maintain and monitor a Knowledge Graph listing.

      Search Engine Landin SEO Google How To's- 27 readers -
  • Brand vs. local Knowledge Graph result: Which is better?

    … Since the expansion of Google’s Knowledge Graph, I’ve been getting tons of questions around different Knowledge Graph results. One of the most frequent questions I get from my clients and business owners is regarding which Knowledge Graph result is best to have: a general brand or local panel. Before going into the answer for this question…

    Search Engine Landin SEO Google- 18 readers -
  • Google Home responding with featured snippets

    … Yesterday, Google announced the Google Home with Google Assistant, an Amazon Echo competitor with really awesome hands-free search. One of the neat and expected parts of Google Home is how it uses featured snippets, knowledge graph and structured data to answer your voice queries. Danny Sullivan was able to play with it in person and he shared…

    Barry Schwartz/ Search Engine Landin SEO Google- 12 readers -
  • The four pillars of the future of SEO

    …-indexes them. A few months earlier, Google also integrated Panda into their main algorithm (though unlike Penguin, it does not update in real time). Notice a pattern here? Google wants to make spam fighting a central, automated function of serving search results. This is a very positive sign for website owners — cleaning up spammy backlinks…

    Pratik Dholakiya/ Search Engine Landin SEO Google- 29 readers -
  • Don’t trust Google to structure your local data

    … be the answer to your SEO prayers. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Andrew Shotland is the proprietor of Local SEO Guide, a leading local search engine optimization blog and consultancy. (Some images used under license from Shutterstock.com.)…

    Andrew Shotland/ Search Engine Landin SEO Google- 39 readers -
  • Google Adds Share Feature To Knowledge Graph Panel

    … Now when Google shows a knowledge graph panel for a search query, the knowledge panel contains a share icon which let’s searchers share the search results on Facebook, Twitter, Google+, through email or with a short link. The share icon is situated on the left of the logo in the right side knowledge panel. Here is a picture of how it looks…

    Barry Schwartz/ Search Engine Landin SEO Google- 6 readers -
  • Wikidata 101

    … Wikipedia, Wikidata and the CIA Factbook) and within Google’s private Knowledge Vault. Comprehensive, trusted sources of structured data provide a machine like Google with the entities that enable it to logically formulate an answer for common and not-so-common things (see also “RankBrain”). “Congratulations,” you might say, “you are one of hundreds…

    Search Engine Landin SEO Google- 22 readers -
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