Google: Knowledge Graph

  • Google Home responding with featured snippets

    … Yesterday, Google announced the Google Home with Google Assistant, an Amazon Echo competitor with really awesome hands-free search. One of the neat and expected parts of Google Home is how it uses featured snippets, knowledge graph and structured data to answer your voice queries. Danny Sullivan was able to play with it in person and he shared…

    Barry Schwartz/ Search Engine Landin SEO Google- 10 readers -
  • The four pillars of the future of SEO

    SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When I read popular search engine blogs, I notice a definite trend: SEO is moving toward a more inclusive strategy that goes beyond new ways of link building or content marketing.

    Pratik Dholakiya/ Search Engine Land- 22 readers -
  • Don’t trust Google to structure your local data

    … I have been noticing a lot of Google Answer Boxes showing up for queries with local intent these days. My recent post, Are You Doing Local Answers SEO? pointed out this fantastic result HomeAdvisor is getting for “replace furnace” queries: When clients get these local answer boxes, they often perform significantly better than regular #1…

    Andrew Shotland/ Search Engine Landin SEO Google- 33 readers -
  • Google Adds Share Feature To Knowledge Graph Panel

    … Now when Google shows a knowledge graph panel for a search query, the knowledge panel contains a share icon which let’s searchers share the search results on Facebook, Twitter, Google+, through email or with a short link. The share icon is situated on the left of the logo in the right side knowledge panel. Here is a picture of how it looks…

    Barry Schwartz/ Search Engine Landin SEO Google- 6 readers -
  • Wikidata 101

    … Wikipedia, Wikidata and the CIA Factbook) and within Google’s private Knowledge Vault. Comprehensive, trusted sources of structured data provide a machine like Google with the entities that enable it to logically formulate an answer for common and not-so-common things (see also “RankBrain”). “Congratulations,” you might say, “you are one of hundreds…

    Search Engine Landin SEO Google- 20 readers -
  • Google’s Not Sure What Day Super Bowl 50 Is Happening In 2016

    … Wondering when the Super Bowl is being held last year? Don’t depend on Google. The search engine can’t seem to make up its mind. For the record, Super Bowl 50 will be held on Sunday, Feb. 7, 2016. The exact time still seems not to have been set. But if you ask Google, it’s sometimes giving the right location (Levi’s Stadium in Santa Clara…

    Danny Sullivan/ Search Engine Landin SEO- 13 readers -
  • How To Build Author Rank Without Google Authorship

    … By now, we all know that Google Authorship is dead; John Mueller made the announcement in August 2014. However, at SMX East 2015, Google’s Gary Illyes said that webmasters and publishers should leave Authorship markup on their page. In a recent Twitter conversation, he also hinted that Google may bring back Authorship — no promises, of course…

    Search Engine Landin SEO Google How To's- 13 readers -
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