Google: Knowledge Graph

  • Google adds menu tab to restaurants’ local panel

    … Google has added a new tab to the local panel for many restaurants. The new tab is for accessing the restaurant’s menu, and Google may show the tab if Google is able to pick out the menu items from the restaurant’s menu. Sergey Alakov first noticed this, and I am able to replicate it for many local restaurants here. Below are some screen shots…

    Barry Schwartz/ Search Engine Landin SEO Google- 15 readers -
  • Why and how entities are shaping location marketing

    A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more important to Google — which means they are more important to businesses that want to be found on Google. It’s time for brands to get better acquainted with entities and why they matter.

    Adam Dorfman/ Search Engine Land- 22 readers -
  • How to monitor Google Knowledge Graph changes and performance

    … a Knowledge Graph listing. At the moment, however, there is no easy way to report on Knowledge Graph performance and changes. In 2016, Google’s John Mueller did mention that links in Knowledge Graph panels would be counted in the Search Analytics report in Google Search Console. However, this still does not give us insight into the algorithmic aspect…

    Search Engine Landin SEO Google How To's- 39 readers -
  • Brand vs. local Knowledge Graph result: Which is better?

    … in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Tony Edward is a Senior SEO Manager at Elite SEM and an Adjunct Instructor of Search Marketing at NYU. He leads the SEO team at Elite SEM's New York City office. Tony has been in the online marketing industry for eight years. His background stems from affiliate marketing and has experience in paid search, social media and video marketing. …

    Search Engine Landin SEO Google- 24 readers -
  • Google Home responding with featured snippets

    … Yesterday, Google announced the Google Home with Google Assistant, an Amazon Echo competitor with really awesome hands-free search. One of the neat and expected parts of Google Home is how it uses featured snippets, knowledge graph and structured data to answer your voice queries. Danny Sullivan was able to play with it in person and he shared…

    Barry Schwartz/ Search Engine Landin SEO Google- 15 readers -
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