Google: Knowledge Graph

    • The four pillars of the future of SEO

      SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When I read popular search engine blogs, I notice a definite trend: SEO is moving toward a more inclusive strategy that goes beyond new ways of link building or content marketing.

      Pratik Dholakiya/ Search Engine Landin SEO Google- 18 readers -
    • Google Home responding with featured snippets

      Yesterday, Google announced the Google Home with Google Assistant, an Amazon Echo competitor with really awesome hands-free search. One of the neat and expected parts of Google Home is how it uses featured snippets, knowledge graph and structured data to answer your voice queries. Danny Sullivan was able to play with it in person and he shared two videos of how Google Home a ...

      Barry Schwartz/ Search Engine Landin SEO Google- 10 readers -
  • Don’t trust Google to structure your local data

    … I have been noticing a lot of Google Answer Boxes showing up for queries with local intent these days. My recent post, Are You Doing Local Answers SEO? pointed out this fantastic result HomeAdvisor is getting for “replace furnace” queries: When clients get these local answer boxes, they often perform significantly better than regular #1…

    Andrew Shotland/ Search Engine Landin SEO Google- 32 readers -
  • Google Adds Share Feature To Knowledge Graph Panel

    … Now when Google shows a knowledge graph panel for a search query, the knowledge panel contains a share icon which let’s searchers share the search results on Facebook, Twitter, Google+, through email or with a short link. The share icon is situated on the left of the logo in the right side knowledge panel. Here is a picture of how it looks…

    Barry Schwartz/ Search Engine Landin SEO Google- 6 readers -
  • Wikidata 101

    … No doubt you have run across articles detailing the SEO benefits of structured data and how algorithms focused on things not strings are turning search engines into answer engines. A quick example: search for “George Clooney’s wife,” and Google immediately tells you Amal Clooney is his current spouse (married in 2014) and Talia Balsam is his…

    Search Engine Landin SEO Google- 19 readers -
  • Google’s Not Sure What Day Super Bowl 50 Is Happening In 2016

    … Wondering when the Super Bowl is being held last year? Don’t depend on Google. The search engine can’t seem to make up its mind. For the record, Super Bowl 50 will be held on Sunday, Feb. 7, 2016. The exact time still seems not to have been set. But if you ask Google, it’s sometimes giving the right location (Levi’s Stadium in Santa Clara…

    Danny Sullivan/ Search Engine Landin SEO- 12 readers -
  • How To Build Author Rank Without Google Authorship

    … By now, we all know that Google Authorship is dead; John Mueller made the announcement in August 2014. However, at SMX East 2015, Google’s Gary Illyes said that webmasters and publishers should leave Authorship markup on their page. In a recent Twitter conversation, he also hinted that Google may bring back Authorship — no promises, of course…

    Search Engine Landin SEO Google How To's- 12 readers -
  • Google Is Testing A Car Loan Calculator Quick Answer Box

    … Google is testing a new loan interactive calculator for car payments. This was spotted by both Dr. Pete Meyers and Kyle Sanders recently. It looks and feels a lot like the Google mortgage calculator feature that Google launched in February of this year. I am personally not able to replicate this but here is a picture from Moz: As you can see…

    Barry Schwartz/ Search Engine Landin SEO Google- 7 readers -
  • How Trust & Unique Identification Impact Semantic Search

    There are many factors that are key to the notion of semantic search. Two that are critical to understand that have not been written about much from an SEO point of view are trust and unique identification. These two factors lie at the core of the many changes we see happening in search today, alongside Google’s ever-growing knowledge graph and their move in the direction of semantic search.

    Barbara Starr/ Search Engine Land- 14 readers -
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