Google: Knowledge Graph

    • Google adds menu tab to restaurants’ local panel

      Google has added a new tab to the local panel for many restaurants. The new tab is for accessing the restaurant’s menu, and Google may show the tab if Google is able to pick out the menu items from the restaurant’s menu. Sergey Alakov first noticed this, and I am able to replicate it for many local restaurants here. Below are some screen sho ...

      Barry Schwartz/ Search Engine Landin SEO Google- 12 readers -
  • Why and how entities are shaping location marketing

    … A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more important to Google — which means they are more important to businesses that want to be found on Google. It’s time for brands to get better acquainted with entities and why they matter. What are entities, and how…

    Adam Dorfman/ Search Engine Landin SEO Google How To's- 19 readers -
  • How to monitor Google Knowledge Graph changes and performance

    … a Knowledge Graph listing. At the moment, however, there is no easy way to report on Knowledge Graph performance and changes. In 2016, Google’s John Mueller did mention that links in Knowledge Graph panels would be counted in the Search Analytics report in Google Search Console. However, this still does not give us insight into the algorithmic aspect…

    Search Engine Landin SEO Google How To's- 37 readers -
  • Brand vs. local Knowledge Graph result: Which is better?

    … (unless it has a Google My Business profile for a warehouse or headquarters location). Usually, a branded Knowledge Graph result is what appears for this type of business. For example, here is a Knowledge Graph result that appears for online computer hardware and software retailer Newegg. The ideal result for them would be a branded Knowledge Graph…

    Search Engine Landin SEO Google- 24 readers -
  • Google Home responding with featured snippets

    … Yesterday, Google announced the Google Home with Google Assistant, an Amazon Echo competitor with really awesome hands-free search. One of the neat and expected parts of Google Home is how it uses featured snippets, knowledge graph and structured data to answer your voice queries. Danny Sullivan was able to play with it in person and he shared…

    Barry Schwartz/ Search Engine Landin SEO Google- 15 readers -
  • The four pillars of the future of SEO

    … and knowledge on high-end publications like Search Engine Journal, Entrepreneur Magazine, Search Engine Watch, Moz, Fast Company, Huffington Post and many more. He has been recommended as a ‘must follow’ SEO expert by Search Engine Watch and has been named one of the top content marketing influencers by Onalytica two years in a row. He's passionate about fitness, entrepreneurship, startups and all things digital marketing. …

    Pratik Dholakiya/ Search Engine Landin SEO Google- 38 readers -
  • Don’t trust Google to structure your local data

    … I have been noticing a lot of Google Answer Boxes showing up for queries with local intent these days. My recent post, Are You Doing Local Answers SEO? pointed out this fantastic result HomeAdvisor is getting for “replace furnace” queries: When clients get these local answer boxes, they often perform significantly better than regular #1…

    Andrew Shotland/ Search Engine Landin SEO Google- 40 readers -
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