Google Knowledge Graph

The Knowledge Graph is a knowledge base used by Google to enhance its search engine's search results with semantic-search information gathered from a wide variety of sources. Knowledge Graph display was added to Google's search engine in 2012, starting in the United States, having been announced on May 16, 2012. It provides structured and detailed information about the topic in addition to a list of links to other sites. The goal is that users would be able to use this information to resolve their query without having to navigate to other sites and assemble the information themselves.
Posts about Google Knowledge Graph
  • Ask the Experts 5/20: Facebook Articles and Knowledge Graph for Brands

    … advantage of this feature and build a robust Knowledge Graph for your brand? There’s no guarantee that Google will make one for you, but there area some ways you can optimize your owned media to make the right information available. Here are a few quick steps to get started: Use markup to call out your phone number and URLs to official social media…

    UpCity Daily Tipsin Social SEO- 11 readers -
  • Weekly Marketing Skinny • January 17, 2015

    … prior queries. How Googly… Google Analytics restructured ‘Acquisition’ section. You can now specify your social profiles to Google to display in Google Knowledge Graph. Nice feature, but in reality, it won’t be accessible to most of us for a long time (if ever?). DuckDuckGo, the search engine that doesn’t track you, has tripled its growth. I…

    Ana Hoffman/ Traffic Generation Cafe- 18 readers -
  • Top 25 Inbound Marketing Articles of the Week: Thanksgiving Roundup

    … attention span. Fear not, however, as Momchil Kyurkchiev presents four strategies to stop customers from abandoning your mobile shopping cart. Conversion Optimization Having trouble keeping customers on your site? Try adding an onsite search bar to increase conversion. Here’s Vitaly Gonkov with more on this little-known conversion tip. Forms…

    John Anyasor/ UpCity Daily Tipsin EMail- 13 readers -
  • Your Guide to Structured Snippets for SEO

    … of basic facts, meaning conversion rates won’t significantly drop and Web traffic will only be affected minimally. But what if the Google Knowledge Graph starts to produce more and more information, antiquating the old style of clicking on a link to learn more information? It’s a realistic possibility, if a far-off one. Still, as a search marketer, it’s…

    Jayson Demers/ Search Engine Watchin SEO- 8 readers -
  • Your Guide to Structured Snippets for SEO

    …, meaning conversion rates won’t significantly drop and Web traffic will only be affected minimally. But what if the Google Knowledge Graph starts to produce more and more information, antiquating the old style of clicking on a link to learn more information? It’s a realistic possibility, if a far-off one. Still, as a search marketer, it’s a little too…

    Jayson Demers/ Search Engine Watchin SEO- 13 readers -
  • Weekly Marketing Skinny • November 22, 2014

    … the topic and subsequently writing this post, I didn’t have an opinion on Net Neutrality. I am not sure if it’s any comfort to learn that I am just one of 58% of Americans who have no opinion on Net Neutrality – because they don’t know enough about it. The other day, I had trouble with Comcast internet connection, which made me realize just how…

    Ana Hoffman/ Traffic Generation Cafe- 16 readers -
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