Google: Legal

  • Google agrees to change when it scans emails for ad targeting

    Google agreed to change its email scanning practice on Tuesday as part of a court settlement, The Verge first reported. The changes involve the way the company scans emails for ad serving purposes. With this agreement, Google will no longer scan emails to collect data used for ad targeting before emails hit users’ inboxes. In the class action suit — Matera v. Google, Case No.

    Ginny Marvin/ Marketing Land- 17 readers -
  • New EU copyright rules: basic fairness or punitive media subsidy?

    … societies. However the question is what do about the business models of legacy media organizations. The recently proposed EU copyright directive has one answer — and it’s one that Google doesn’t like very much. Here’s what the European Commission says the proposed rules will accomplish: better choice and access to content online and across borders…

    Greg Sterling/ Search Engine Landin SEO- 11 readers -
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