Google: Maps

    • Report: more than 13 million proximity sensors now deployed globally

      Proximity and beacon data platform Unacast has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how beacons and other location sensors are being deployed for a range of uses that include tourism, marketing, energy efficiency and urban planning. The previous quarterly report examined uses of beacons in airports.

      Greg Sterling/ Marketing Land- 17 readers -
  • Results from the Local SEO Ranking Factors Study presented at SMX East

    The SMX East Session “The 2016 Quantitative Local SEO Ranking Factors Study” presented by Local SEO Guide‘s Dan Leibson (Vice President of Local & Product) and Andrew Shotland (President) explored the results of their recent study analyzing and prioritizing ranking factors that affect local search.

    Marketing Land- 11 readers -
  • Google Trips: Google’s first potentially breakthrough travel tool

    … Google bought travel software company ITA in 2010 promising to bring travel searchers next-generation travel tools and experiences. Then Google CEO Eric Schmidt and Marissa Mayer said that the company wanted to create consumer travel products that “solve end user problems” and “look different” from existing tools. That promise so far has gone…

    Greg Sterling/ Marketing Landin Google- 16 readers -
  • The future of the map

    …. In fact, we’re seeing the buildings the pins represent undergoing a radical transformation in their clickability. If you open Google Maps and zoom in on your current location, you’ll notice that the walls of the buildings around you have become much more distinct and “3-D” — so much so that they cast tiny digital shadows. The buildings themselves…

    Marketing Landin Google- 11 readers -
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