Google: Maps

  • Google Trips: Google’s first potentially breakthrough travel tool

    … Google bought travel software company ITA in 2010 promising to bring travel searchers next-generation travel tools and experiences. Then Google CEO Eric Schmidt and Marissa Mayer said that the company wanted to create consumer travel products that “solve end user problems” and “look different” from existing tools. That promise so far has gone…

    Greg Sterling/ Marketing Landin Google- 12 readers -
  • The future of the map

    … at the direction future maps are heading — and its implications for local marketing. Going beyond and below the pin Today, the digital map is dominated by the pin. That’s not likely to change. Pins simply make it easy to find locations on a map — too easy to ever fall out of use. However, that doesn’t mean the area around the pin will remain static…

    Marketing Landin Google- 6 readers -
  • Excited about Google’s new map ads? You should be!

    … As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. For instance, wouldn’t it be great to get suggestions for options like the closest coffee shop or lunch spot while I’m driving from Point A to Point B? Sure, I could pull over, open up Google and search…

    Will Scott/ Marketing Landin Google- 14 readers -
  • Bridging the gaps in the Google My Business API

    … to match locations between Google Maps and Google My Business listings. While all of the changes are exceptionally useful (and although one shouldn’t complain about a gift), the fact remains that significant gaps still exist in the API for the needs of enterprise brands, especially when it comes to geocoding and the ability to pull traffic information…

    Marketing Landin SEO Google- 21 readers -
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