Google: Maps

  • The newest addition to the marketing mix’s Ps: Proximity

    … that “here be monsters.” You’ll find no edges on today’s digital maps. You are limited only by the power of your zoom and the reach of your click. By default, you are the center of the digital map. The world fills in around you, depending on the whim of your search. Proximity — the distance from the user to any given location — is a heavily weighted…

    Marketing Landin Google- 14 readers -
  • Locksmiths try again to sue Google over fake local listings

    … Here’s a familiar story: a group of locksmiths has filed a new class action lawsuit against Google, Microsoft and Yahoo. They claim the search engines (Google in particular) are deliberately “flooding” organic results with “scam locksmith listings” known to be false. They argue the fake or otherwise fraudulent listings force legitimate…

    Greg Sterling/ Marketing Landin SEO Google- 17 readers -
  • Report: more than 13 million proximity sensors now deployed globally

    … Proximity and beacon data platform Unacast has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how beacons and other location sensors are being deployed for a range of uses that include tourism, marketing, energy efficiency and urban planning. The previous quarterly report examined uses of beacons…

    Greg Sterling/ Marketing Land- 21 readers -
  • Results from the Local SEO Ranking Factors Study presented at SMX East

    …; it does not definitively say these characteristics are ranking factors. The study assembled data from over 100 different ranking factors, 30,000 businesses and 3,000 local searches. Factors analyzed in the study included Google My Business listings, on-site website factors, off-site local factors (including citations) and links. Industry standard…

    Marketing Landin SEO Google- 14 readers -
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