Google: Maps

  • The newest addition to the marketing mix’s Ps: Proximity

    …, the further a potential customer is from a store, the less likely it is that the customer will visit the location. Since most people find businesses through local search and digital maps, proximity needs to be a major aspect of every marketing strategy. If you get everything else right but fail to optimize for proximity, you’ll have a hard time…

    Marketing Landin Google- 14 readers -
  • April Fools’ Day 2017: Google Maps gets it started with Ms. Pac-Man

    … so far, and we’ll do our best to keep this updated throughout the day … for better or worse. Google Maps plays Ms. Pac-Man First out of the gate, as far as we can tell, is Google Maps. It has a history of getting involved in fun and games, like last year’s gag when the Street View “pegman” was dressed in disco attire. This year, it’s added…

    Matt Mcgee/ Marketing Landin Google- 21 readers -
  • Locksmiths try again to sue Google over fake local listings

    … Here’s a familiar story: a group of locksmiths has filed a new class action lawsuit against Google, Microsoft and Yahoo. They claim the search engines (Google in particular) are deliberately “flooding” organic results with “scam locksmith listings” known to be false. They argue the fake or otherwise fraudulent listings force legitimate…

    Greg Sterling/ Marketing Landin SEO Google- 20 readers -
  • Report: more than 13 million proximity sensors now deployed globally

    … Proximity and beacon data platform Unacast has released its Q4 Proximity.Directory report. The document focuses on “smart cities” and how beacons and other location sensors are being deployed for a range of uses that include tourism, marketing, energy efficiency and urban planning. The previous quarterly report examined uses of beacons…

    Greg Sterling/ Marketing Land- 25 readers -
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