Google: Maps & Local

  • Google My Business adds new photos insights

    … Google My Business added a new metric to the insights section of the Google My Business dashboard. The new metric is photos, you can see how often people view your photos and compare that to your competitors. The features page documented that “insights are now available for photos.” You can now “see how your photos perform compared to photos…

    Barry Schwartz/ Search Engine Landin SEO Google- 12 readers -
  • How brands can win with omnichannel discovery

    … Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because consumer behavior keeps changing, and businesses need to be responsive to these changing behaviors so that they can continue to be found. While brands used to worry about coordinating their marketing across…

    Adam Dorfman/ Search Engine Landin Social SEO Google How To's- 10 readers -
  • Google Maps adds a live view for popular times at venues

    … Google announced they have expanded their popular times feature within Google Maps to show you a live view of the data. Google Maps now will tell you how busy or slow a specific venue is in real-time. Google said they have added a “real-time look at how crowded a place is right now, to help you decide where and when to go.” The GIF below…

    Barry Schwartz/ Search Engine Landin SEO Google- 11 readers -
  • Google Home Services Ads roll out on mobile

    … is somewhat confusing. The same area is covered by both advertisers is just slightly different, but it’s not clear what the variations are without having to click through on both. Google appears to be testing the service area format on desktop as well. Below is a comparison of two formats seen today. The first is the format that has been running…

    Ginny Marvin/ Search Engine Landin SEO Google- 21 readers -
  • Study shows Google’s Possum update changed 64% of local SERPs

    … impacted the Local/Maps search results and not organic. SERP trackers like MozCast and Algoroo do a fabulous job of tracking changes in the search results, but this algorithm update didn’t seem to make any massive impact in the charts. I believe that is because local queries that trigger a 3-pack are only a fraction of what these programs track…

    Search Engine Landin SEO Google- 21 readers -
  • Results from the Local SEO Ranking Factors Study presented at SMX East

    … link tools Majestic and Moz were used for collecting link metrics. (For more details on the methodology used, visit Local Search Ranking Factors Study on the Local SEO Guide website.) Factors Analyzed in Local Search Study The goal of the study was to identify factors that mattered in Google Local 3-Pack and Maps search so that business owners…

    Search Engine Landin SEO Google- 13 readers -
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