Google: Maps & Local

    • Hyperlocal marketing will soar in 2017: 5 tips to stay on top

      The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers by location for the past decade. Recently, it has been pushed back into the industry forefront with the rise of hyperlocal search and its relationship to mobile. Google Trends clearly show a dramatic increase in “near me” queries, particularly since mid-2015.

      Jim Yu/ Search Engine Land- 26 readers -
    • Local SEO in 2017: 5 simple ways to dominate local search

      If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can b ...

      Search Engine Landin SEO Google- 14 readers -
  • Why Google shutting down Map Maker should terrify SMBs

    …? My current advice to SMBs is to keep a close eye on their Google listing to make sure no one is trying to sabotage it. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Joy Hawkins is a Local SEO expert who is a part of Google's Top…

    Search Engine Landin SEO Google- 17 readers -
  • Google My Business adds new photos insights

    … Google My Business added a new metric to the insights section of the Google My Business dashboard. The new metric is photos, you can see how often people view your photos and compare that to your competitors. The features page documented that “insights are now available for photos.” You can now “see how your photos perform compared to photos…

    Barry Schwartz/ Search Engine Landin SEO Google- 13 readers -
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