Google: Maps & Local

    • 7 unannounced updates to Google My Business we’ve seen in 2017

      We all know that Google is constantly launching updates to their products (over 1,600 last year), and some of these changes are well covered and some slip by unnoticed. I have quietly been keeping track of some of the major changes I’ve noticed so far this year that would impact those of us who work in Local SEO and wanted to share my observations. 1.

      Search Engine Landin SEO Google- 13 readers -
    • Stop overloading your Local SEO content!

      I’ve been spending a lot of time on the road, speaking at conferences and talking to marketers and business owners, and I’ve been having the “content” talk far too often lately. You know, the one that’s almost as awkward as sitting down with your kids to talk about the birds and the bees, but where you’re talking to a business owner and telling them that their last SEO agency duped them.

      Greg Gifford/ Search Engine Landin SEO Content- 16 readers -
  • Google Hotel Ads now showing nightly price trends

    … Google’s Hotel Ads are starting to show pricing trends on mobile. Sergey Alakov spotted the update on Thursday. The widget shows the best prices for a one-night stay. If no pricing is available, the bar will be white instead of blue. Clicking on the price goes to a page of ads for “Best prices per night for a 1-night stay” with pricing from…

    Ginny Marvin/ Search Engine Landin SEO Google- 13 readers -
  • Local search update: ‘Best’ filter invading the local pack

    … Google seems to be making moves to use the quality of small businesses — as determined by user ratings and reviews — as a ranking factor. Today, the search giant has begun incorporating the quality element directly into the snack pack’s interface for some local searches (Hat tip: Dave DiGregorio). Note below on the search for “best Atlanta…

    Conrad Saam/ Search Engine Landin SEO- 20 readers -
  • Google Maps Timeline finally comes to iOS

    … Google Maps users on iOS are getting a feature that’s new to them, but not to users on Android or desktop computers. It’s called Timeline, and Google first rolled it out during the summer of 2015. Timeline is sort of like a life log tool — it tracks all the places you’ve visited over a specific period of time. It’s similar to what you can do…

    Matt Mcgee/ Search Engine Landin SEO Google- 20 readers -
  • Is Google really keeping fake listings off Google Maps?

    … a copy of the business website and put a booking/ordering link on it, then charge the business owner for all orders placed via their system. They then take ownership of the listing via Google My Business, and the business owner is stuck paying for transactions from any customer finding their local listing on Google. To make matters worse, they refuse…

    Search Engine Landin SEO Google- 15 readers -
  • The newest addition to the marketing mix’s Ps: Proximity

    …, the further a potential customer is from a store, the less likely it is that the customer will visit the location. Since most people find businesses through local search and digital maps, proximity needs to be a major aspect of every marketing strategy. If you get everything else right but fail to optimize for proximity, you’ll have a hard time…

    Search Engine Landin SEO Google- 16 readers -
  • Google Maps ad traffic steadily growing

    … Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent and navigational queries. From local inventory ads, which are a version of Product Listings Ads that feature information on when a product can be picked up at a local brick-and-mortar store, to ads featured in the Local…

    Andy Taylor/ Search Engine Landin SEO Google- 17 readers -
  • Google says it has now tracked 4 billion store visits from ads

    … paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. …

    Ginny Marvin/ Search Engine Landin SEO Google- 40 readers -
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