Google: Maps & Local

  • Google’s 2016 Santa Tracker signals the official countdown to Christmas

    The countdown to Christmas Day has officially begun on Google with the launch of its annual Santa Tracker yesterday. In addition to the countdown clock, Google also opened its Santa Village, offering a site for parents and educators with activities for K-12 students, a Santa Tracker app for Android, and a Santa Tracker Chrome extension (in case you want to keep track of Sant ...

    Amy Gesenhues/ Search Engine Land- 7 readers -
  • How brands can win with omnichannel discovery

    … Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because consumer behavior keeps changing, and businesses need to be responsive to these changing behaviors so that they can continue to be found. While brands used to worry about coordinating their marketing across…

    Adam Dorfman/ Search Engine Landin Social SEO Google How To's- 9 readers -
  • Google Maps adds a live view for popular times at venues

    … Google announced they have expanded their popular times feature within Google Maps to show you a live view of the data. Google Maps now will tell you how busy or slow a specific venue is in real-time. Google said they have added a “real-time look at how crowded a place is right now, to help you decide where and when to go.” The GIF below…

    Barry Schwartz/ Search Engine Landin SEO Google- 10 readers -
  • Google retiring Map Maker to speed up the Maps editing process

    … the millions of edits the Map Maker community has contributed over the years and encourage them to continue adding their local knowledge to Google Maps through our recently launched contribution channels and by joining the growing community of Local Guides. In 2015 Google Maps and Map Maker were subjected to a rash of map vandalism and other mischief. Google…

    Greg Sterling/ Search Engine Landin SEO Google- 8 readers -
  • Study shows Google’s Possum update changed 64% of local SERPs

    … and not necessarily Search Engine Land. Staff authors are listed here. About The Author Joy Hawkins is a Local SEO expert who is a part of Google's Top Contributor program & MapMaker Regional Leads program. She regularly contributes to many online communities in the Local SEO world, including the Google My Business forum (Top Contributor), the Local Search…

    Search Engine Landin SEO Google- 21 readers -
  • Results from the Local SEO Ranking Factors Study presented at SMX East

    … link tools Majestic and Moz were used for collecting link metrics. (For more details on the methodology used, visit Local Search Ranking Factors Study on the Local SEO Guide website.) Factors Analyzed in Local Search Study The goal of the study was to identify factors that mattered in Google Local 3-Pack and Maps search so that business owners…

    Search Engine Landin SEO Google- 11 readers -
  • Don’t let your business play possum with local search

    … For brick-and-mortar businesses, proximity to the searcher’s location has become even more important as a ranking signal thanks to a Google algorithm update nicknamed Possum. With the Possum algorithm change, Google is continuing down a path it has been traveling for quite some time, which is the merging of local and organic ranking signals…

    Adam Dorfman/ Search Engine Landin SEO Google- 19 readers -
  • Google My Business API adds features in version 3.1

    … Attend Our Conferences Search Engine Land's SMX East returns to New York, Sept. 27-29. Register now for the biggest search marketing conference on the East Coast! Or attend an SMX near you. See all the dates and locations. Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing & IT. MarTech Europe…

    Barry Schwartz/ Search Engine Landin SEO Google- 6 readers -
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