Google: Marketing

    • How brands can win with omnichannel discovery

      Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because consumer behavior keeps changing, and businesses need to be responsive to these changing behaviors so that they can continue to be found. While brands used to worry about coordinating their marketing across different channels, now they nee ...

      Adam Dorfman/ Search Engine Landin Social SEO Google How To's- 9 readers -
  • Inside Google Play’s branded YouTube show that spanned 23 channels

    … Google Play and production studio Portal A tried to pull off something tough with the app store’s latest digital video campaign, “Game Fest.” Instead of airing its branded video show in one place like a dedicated site, Facebook page or YouTube channel, Google Play uploaded each of the series’ 23 episodes to a different YouTube channel. That’s…

    Marketing Landin Social- 14 readers -
  • Google Customer Match From The Email Marketer’s Point Of View

    … makes it feel very much like an email to the user and is a familiar unit for the advertiser. The Challenges • More strict Gmail non-trash placement rules. Google can now charge marketers to reach specific individuals inside of Gmail. The concern I have is that Google will further tighten its regular marketing email acceptance criteria to protect its…

    Marketing Landin Social EMail Google- 11 readers -
  • How Email Marketers Can Make The Most Of Gmail Postmaster Tools

    Last month, Google made a major announcement about the introduction of Postmaster Tools that should have most email marketers rejoicing. Similar to Outlook.com’s Smart Network Data Services (SNDS), Postmaster Tools by Gmail provides data for email marketers to analyze the performance of their email marketing efforts that, in turn, provide further clarity on issues that are p ...

    Tom Sather/ Marketing Land- 15 readers -
  • Google Launches Primer, A New iOS App That Offers Marketing Basics For Startups

    Google has launched a new iOS app, called Primer, to help startups with their marketing efforts. Billed as a no-nonsense, jargon-free app, Primer offers a very basic … er … primer for businesses trying to negotiate the complicated world of online marketing. “We realize that some of the Google ad-tech products which connect businesses to customers also widen the gap between r ...

    Martin Beck/ Marketing Land- 20 readers -
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