Google: Marketing

  • Is Google getting ready to buy Marketo?

    … The Marketo logo Marketing platform Marketo announced last week a multiyear alliance with Google Cloud, which Marketo CEO Steve Lucas described in an email announcement as “a step forward in our collaboration to unite MarTech and AdTech.” Beginning next year, Marketo will move its products from its independent data centers to the Google…

    Marketing Landin Google- 24 readers -
  • How brands can win with omnichannel discovery

    … Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because consumer behavior keeps changing, and businesses need to be responsive to these changing behaviors so that they can continue to be found. While brands used to worry about coordinating their marketing across…

    Adam Dorfman/ Search Engine Landin Social SEO Google How To's- 20 readers -
  • Inside Google Play’s branded YouTube show that spanned 23 channels

    … not engaged with a particular creator,” said Google Play product marketing manager Kala Chapman. To boost their odds, Portal A took advantage of YouTube’s tools that can make it easier for people to go from one video to the next. Each video included interactive cards that people could click on to watch the next video in the series or check out…

    Marketing Landin Social- 16 readers -