Google: Marketing

  • How brands can win with omnichannel discovery

    … Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because consumer behavior keeps changing, and businesses need to be responsive to these changing behaviors so that they can continue to be found. While brands used to worry about coordinating their marketing across…

    Adam Dorfman/ Search Engine Landin Social SEO Google How To's- 10 readers -
  • Inside Google Play’s branded YouTube show that spanned 23 channels

    … Google Play and production studio Portal A tried to pull off something tough with the app store’s latest digital video campaign, “Game Fest.” Instead of airing its branded video show in one place like a dedicated site, Facebook page or YouTube channel, Google Play uploaded each of the series’ 23 episodes to a different YouTube channel. That’s…

    Marketing Landin Social- 14 readers -
  • Google Customer Match From The Email Marketer’s Point Of View

    … On September 28, Google announced the release of its Google Customer Match advertising product. If you’re not yet familiar with it, it’s a new way to leverage email addresses to connect with your customers and prospects on the web. Some of how it works is similar to Facebook Custom Audiences or other media in which an email address can…

    Marketing Landin Social EMail Google- 11 readers -
  • How Email Marketers Can Make The Most Of Gmail Postmaster Tools

    Last month, Google made a major announcement about the introduction of Postmaster Tools that should have most email marketers rejoicing. Similar to Outlook.com’s Smart Network Data Services (SNDS), Postmaster Tools by Gmail provides data for email marketers to analyze the performance of their email marketing efforts that, in turn, provide further clarity on issues that are p ...

    Tom Sather/ Marketing Land- 15 readers -
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