Google: Marketing

  • Inside Google Play’s branded YouTube show that spanned 23 channels

    … Google Play and production studio Portal A tried to pull off something tough with the app store’s latest digital video campaign, “Game Fest.” Instead of airing its branded video show in one place like a dedicated site, Facebook page or YouTube channel, Google Play uploaded each of the series’ 23 episodes to a different YouTube channel. That’s…

    Marketing Landin Social- 13 readers -
  • Google Customer Match From The Email Marketer’s Point Of View

    … makes it feel very much like an email to the user and is a familiar unit for the advertiser. The Challenges • More strict Gmail non-trash placement rules. Google can now charge marketers to reach specific individuals inside of Gmail. The concern I have is that Google will further tighten its regular marketing email acceptance criteria to protect its…

    Marketing Landin Social EMail Google- 9 readers -
  • Google, Samsung Make Top Brands List For Video Advertising

    … Google and Samsung are among the best brands in the crowded and competitive field of video advertising. Those two companies are among the twenty to make the annual Ace Metrix Brands of the Year list, which is based on the video analytics firm’s “Ace Score” mesasurements. The full list of top brands covers a wide range of categories from…

    Matt Mcgee/ Marketing Landin SEO Google Twitter- 11 readers -
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