Google: Marketing

  • How brands can win with omnichannel discovery

    … Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because consumer behavior keeps changing, and businesses need to be responsive to these changing behaviors so that they can continue to be found. While brands used to worry about coordinating their marketing across…

    Adam Dorfman/ Search Engine Landin Social SEO Google How To's- 14 readers -
  • Inside Google Play’s branded YouTube show that spanned 23 channels

    … not engaged with a particular creator,” said Google Play product marketing manager Kala Chapman. To boost their odds, Portal A took advantage of YouTube’s tools that can make it easier for people to go from one video to the next. Each video included interactive cards that people could click on to watch the next video in the series or check out…

    Marketing Landin Social- 14 readers -
  • Google Customer Match From The Email Marketer’s Point Of View

    … makes it feel very much like an email to the user and is a familiar unit for the advertiser. The Challenges • More strict Gmail non-trash placement rules. Google can now charge marketers to reach specific individuals inside of Gmail. The concern I have is that Google will further tighten its regular marketing email acceptance criteria to protect its…

    Marketing Landin Social EMail Google- 12 readers -
  • Google, Samsung Make Top Brands List For Video Advertising

    Google and Samsung are among the best brands in the crowded and competitive field of video advertising. Those two companies are among the twenty to make the annual Ace Metrix Brands of the Year list, which is based on the video analytics firm’s “Ace Score” mesasurements. The full list of top brands covers a wide range of categories from Apparel and Beer to Insurance and Rest ...

    Matt Mcgee/ Marketing Land- 13 readers -
  • The Future Of Paid Search (From A Data Perspective)

    … that has even outpaced consumer behavior. As I've mentioned previously, we know more about our consumers today than we can leverage without creeping them out. So how has this inside knowledge changed marketers' online ad-buying behavior? Historically, we would buy ads based on a context-centric model, very similar to the way we would buy ad space…

    Benjamin Spiegel/ Marketing Landin Paid Search Display- 29 readers -
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