Google: Marketing

  • How brands can win with omnichannel discovery

    … apps such as Google Maps. Understand your customer’s omnichannel journey. Examine the entire journey your customer takes from home to store. Ask questions such as how many touch points do they encounter, and what devices are they using to interact with your brand? Understanding your customer’s omnichannel journey will require you to employ tools…

    Adam Dorfman/ Search Engine Landin Social SEO Google How To's- 19 readers -
  • Inside Google Play’s branded YouTube show that spanned 23 channels

    … Google Play and production studio Portal A tried to pull off something tough with the app store’s latest digital video campaign, “Game Fest.” Instead of airing its branded video show in one place like a dedicated site, Facebook page or YouTube channel, Google Play uploaded each of the series’ 23 episodes to a different YouTube channel. That’s…

    Marketing Landin Social- 15 readers -
  • Google Customer Match From The Email Marketer’s Point Of View

    … On September 28, Google announced the release of its Google Customer Match advertising product. If you’re not yet familiar with it, it’s a new way to leverage email addresses to connect with your customers and prospects on the web. Some of how it works is similar to Facebook Custom Audiences or other media in which an email address can…

    Marketing Landin Social EMail Google- 14 readers -
  • The Future Of Paid Search (From A Data Perspective)

    … that has even outpaced consumer behavior. As I've mentioned previously, we know more about our consumers today than we can leverage without creeping them out. So how has this inside knowledge changed marketers' online ad-buying behavior? Historically, we would buy ads based on a context-centric model, very similar to the way we would buy ad space…

    Benjamin Spiegel/ Marketing Landin Paid Search Display- 35 readers -
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