Google Merchant Center

  • Seize holiday shopping moments with new tools and insights

    … uses your existing Google Merchant Center data feed to identify gaps in your product assortment based on the popular products shoppers are clicking on, in real-time, by product category. For example, if you offer toys, you might learn that you’re not yet stocking the Sphero BB-8 App-Enabled Droid from Star Wars, one of the hottest toys right now…

    Rob Newton/ Inside AdWords- 6 readers -
  • Introducing automated extension for shopping ads (PLAs)

    … existing information you’ve provided in your Merchant Center settings and data feed to automatically show free shipping and price drop information in a consistent and digestible way for shoppers. Promotional text retirement Based on initial results, we’re seeing shoppers prefer these new automated extensions over promotional text and advertisers…

    Rob Newton/ Inside AdWords- 23 readers -
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