Google Merchant Center

  • Seize holiday shopping moments with new tools and insights

    … This holiday season, shoppers are acting more quickly and more purposefully than ever before, with 7% less time spent in each mobile shopping session.1 Yet those same shoppers are making 64% more mobile purchases than last year in the retail category, according to Google Analytics data.2 Intent-filled shopping micro-moments will replace…

    Rob Newton/ Inside AdWords- 7 readers -
  • Introducing automated extension for shopping ads (PLAs)

    … existing information you’ve provided in your Merchant Center settings and data feed to automatically show free shipping and price drop information in a consistent and digestible way for shoppers. Promotional text retirement Based on initial results, we’re seeing shoppers prefer these new automated extensions over promotional text and advertisers…

    Rob Newton/ Inside AdWords- 23 readers -
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