Google: Mobile

  • Google’s mobile-first index is (still) months away

    … the case. The change is prompted by the fact that, since 2015, more than half of all Google searches are happening on mobile devices. When the change happens, Google will use the mobile version of web content as its primary index and rank results based on that mobile content, even for desktop searchers. One of the big challenges in making this switch…

    Matt Mcgee/ Search Engine Landin SEO- 13 readers -
  • Advice for AMP-curious publishers

    … The Accelerated Mobile Pages (AMP) project has some big numbers on the scoreboard: More than 860,000 domains are publishing over 35 million AMPs per week, according to stats shared by Google at a recent AMP developer conference, where the company also announced the expansion of AMP to more than a billion additional users in China and Japan. AMP…

    Marketing Landin SEO Google- 12 readers -
  • WebMD’s new Alexa health skill should go to pharmacy school

    … WebMD just launched an Alexa skill that promises to answer health and medical questions. But it seems there’s a lot it doesn’t know. The company’s press release offers a number of sample questions the assistant can potentially answer: “Alexa, ask WebMD to tell me about type 2 diabetes.” “Alexa, ask WebMD to tell me about amoxicillin.” “Alexa…

    Greg Sterling/ Marketing Land- 12 readers -
  • Mobile page speed is important, but not (yet) for SEO

    … There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry benchmarks for mobile page speed. Among them: Source: Google/SOASTA Research, 2017 But is SEO one of those reasons? Will businesses that optimize their Google page speed score to 100/100 on mobile be able to rank higher…

    Bryson Meunier/ Search Engine Landin SEO- 12 readers -
  • Hyperlocal marketing will soar in 2017: 5 tips to stay on top

    … The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers by location for the past decade. Recently, it has been pushed back into the industry forefront with the rise of hyperlocal search and its relationship to mobile. Google Trends clearly show a dramatic increase in “near me…

    Jim Yu/ Search Engine Landin SEO Google- 27 readers -
  • Now you can shop with Google Home — just like on Amazon Echo

    … Earlier today Google announced that you will now be able shop with Google Assistant on Google Home. This duplicates functionality already available on Amazon’s Alexa devices. Inventory is available from “participating Google Express retailers, including Costco, Whole Foods Market, Walgreens, PetSmart, Bed Bath & Beyond and more than 50…

    Greg Sterling/ Marketing Landin Google- 15 readers -
  • The impact (and lack thereof) of Google’s mobile popup algorithm

    … since January 10, 2017. In August of 2016, Google announced that they would be rolling out an update on January 10, 2017, that could impact URLs employing intrusive mobile popups or interstitials. For example, if a URL presented an interstitial that covered a substantial part of the content, then that URL could be demoted in the mobile search…

    Glenn Gabe/ Marketing Landin SEO Google- 14 readers -
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