Google My Business

  • Top Key Performance Indicators for a Local SEO Campaign

    … Local SEO is a rapidly growing digital marketing channel for multi-location businesses across the world. Google research states 4 out of 5 people use search to find local information and that nearly 20 percent of local smartphone visitors made a purchase in store within one day. After Google launched the “Pigeon” update, the difficulty…

    ZOG Digital Blogin SEO- 13 readers -
  • Are you paying enough attention to reviews in your local SEO?

    … it,” he said. “Which I think can offer them a competitive advantage. If only a small percentage are paying attention to their reviews and online reputation, including yourself, that can give you an advantage.” In its local search ranking factors for 2015, Moz ranked review signals – which encompasses review quantity, velocity and diversity – seventh out…

    Search Engine Watchin SEO- 22 readers -
  • Five of the most interesting search stories from this week

    … As spotted by Nicolai Helling on G+, Google seems to be testing a new feature which allows shoppers to search store inventory from Google My Business results. Did a June Google update benefit publishers? According to SimilarWeb, Google may have released an update in June. Roy Hinkis at SimilarWeb has looked into this, and it suggest that publishers…

    Graham Charlton/ Search Engine Watch- 13 readers -
  • Nine SEO techniques that take less than 15 minutes

    …. 9. Keep on top of your internal linking Regular and consistent internal linking to the most popular articles on your site is a key way to show search engines that your site has authority and that your content is ‘trusted’. There are many different methods and tools to check which of your pages is the most popular for any search phrase…

    Christopher Ratcliff/ Search Engine Watchin SEO- 14 readers -
  • Four ways to adjust your SEO strategy for four-pack paid search ads

    … taken the spot that was occupied by the number one organic result The number of pages returning four ads is growing, and these pages push organic results below the fold So, we adjust. SEO is about problem solving. It’s ever evolving, trying to stay in step with Google. You’ve worked through algorithm changes in the past. This is just one more…

    Search Engine Watch- 8 readers -
  • Six lessons advertisers can learn from local SEO

    … is not present when near me moments of need occur, you might as well not exist.” So how should businesses be stepping up their efforts to target consumers locally and be present at the top of search when it is most important? Here are six lessons that advertisers can learn from local SEO to make the most of these hyperlocal opportunities. Be mobile…

    Search Engine Watchin SEO Mobile- 33 readers -
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