Google Panda

Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results. CNET reported a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising. This change reportedly affected the rankings of almost 12 percent of all search results.
Posts about Google Panda
  • Google core algorithm update: brand terms

    Over the weekend we saw an incredibly big shuffle in Google search results. I wrote about it earlier this week, as we were researching what happened. I’ll be honest: we’re still researching. But let me update you on what we know and don’t know about this Google core algorithm update. What we know We know a few things about this update now.

    Joost De Valk/ Yoast- 21 readers -
  • Understanding Google Panda: Definitive Algo Guide for SEOs

    Note: We have many brand new quotes about Panda from Google attributed to a “Google Spokesperson.” These are all quotes given directly to the author and The SEM Post by Google. All other Google quotes are cited to their sources. Google Panda is one of Google’s ranking filters that seeks to downrank pages that are considered low quality, which results in sites with higher qual ...

    Jennifer Slegg/ The SEM Post- 30 readers -
  • What happened to my rankings!?

    One of the most asked questions in our site reviews is “What happened to my rankings!?”. Although we have the possibility of using all kind of great tools to analyze your website, this questions remains one of the toughest ones to answer. Google isn’t always clear about why some sites rank better than others.

    Michiel Heijmans/ Yoast- 12 readers -
  • Keyword density in a post-Panda world

    … SEO strategy. You’ll be hit by Google Panda (or another update) in no time. Optimizing your text for specific keywords however, is something you definitely can do! This is the reason we have our focus keyword functionality in Yoast SEO. If you go to far though, over-optimization is around the corner. Over-optimization can be seriously dangerous…

    Joost De Valk/ Yoastin SEO- 13 readers -
  • How to properly delete a page from your site

    … When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. If not, and you deliberately deleted that content, serving a 410 header would actually be a better idea. This post…

    Joost De Valk/ Yoastin SEO How To's- 47 readers -
  • Weekly SEO Recap: AJAX crawling and Panda

    … this recap was easy to write. As I was writing it, it turned out I was giving more advise on dealing with Google Panda, but that can never be a bad thing I guess. Google discontinues AJAX crawling Several months after hinting at it, Google has stopped encouraging people to use their AJAX crawling guidelines from 2009. I have to say, this is done…

    Joost De Valk/ Yoastin SEO- 13 readers -
  • Google Panda & low quality pages

    … While reviewing websites, quite often we find sites that already have become a victim of Google Panda’s algorithm, or run the risk of getting “Pandalized”. A site runs the risk of being hit by Panda when it has a lot of low quality pages. In this post I want to give you some quick insights into what Google Panda is and how you can prevent from…

    Joost De Valk/ Yoastin SEO Google- 17 readers -
  • Weekly SEO Recap: antitrust ranking factors

    … own thinking on the topic. If you’re in doubt about your content strategy, our book Content SEO is a must-read. In that same hang-out, Gary also discussed the slowness of the Panda roll out, though we’ve seen reports that Google rolled back parts of Panda as well, we discussed those last week. That’s it, see you next week! This post first appeared as Weekly SEO Recap: antitrust ranking factors on Yoast. Whoopity Doo! …

    Joost De Valk/ Yoastin SEO- 14 readers -
  • Weekly SEO Recap: Panda U-Turns, Yandex penalizes and Bing launches new tools

    … New iPhones! Search news? Oh right… So… About that search news. Panda’s making U-turns, Yandex penalizing sites for selling links, Bing offering new keyword tools and more! What happened to Panda? Google announced a Panda 4.2 update that’d “very slowly” roll out a while back, we covered that. It seems as though, according to this post by Barry…

    Joost De Valk/ Yoast- 19 readers -
  • 5 Ground Rules for Creating Google Panda Friendly Content

    …-Panda 4.2 Google organic traffic and how it returned to the same level. But regardless of the possible reverse, the concern now lies in how we can keep from following Google’s guidelines and avoid being penalized – something that will keep us safe until they release 4.3, 4.4, 4.5 and so on – and whether a reverse happens or not. What is the Panda…

    Pam Sallegue/ SEO Hacker Blogin SEO Content Google- 17 readers -
  • Weekly SEO Recap: Google Panda 4.2

    … First things first: I type this as I’m getting ready for a holiday, so the next weekly SEO recap will be on August 21st. Luckily, Google released Panda this week, so I can cover it now. And there’s more, including a statement by Google about the new top level domains. Let’s dive in: Google Panda 4.2 Google has rolled out Panda 4.2. There…

    Joost De Valk/ Yoastin SEO Google- 22 readers -
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