Google: Panda Update 🐼

  • The four pillars of the future of SEO

    SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When I read popular search engine blogs, I notice a definite trend: SEO is moving toward a more inclusive strategy that goes beyond new ways of link building or content marketing.

    Pratik Dholakiya/ Search Engine Land- 38 readers -
  • Key takeaways from the Google AMA: RankBrain, panda, penguin, bots & more

    Matt McGee live blogged the SMX Advanced keynote with Google’s Gary Illyes but I wanted to summarize the points made in that keynote that I felt were important, because there were many. Authorship We learned last night that Google no longer uses authorship not even for in-depth articles. So now it is safe to remove the authorship markup from your pages, almost two years since ...

    Barry Schwartz/ Search Engine Land- 19 readers -
  • Google Panda 4.2 Is Still Rolling Out

    … rolling out, so I’d expect it to take a few more months to finalize. We do have Google on record now confirming that as of yesterday, the Panda 4.2 update is still indeed rolling out. Gary Illyes also added that you can expect it to continue to roll out for some time, as Google originally announced. (Some images used under license from Shutterstock.com.)…

    Barry Schwartz/ Search Engine Landin SEO Google- 26 readers -
  • 4 Reasons Organic Search Is Better

    … in advertising to help replace the traffic while you fix your issues, the issues are fixable, and the traffic can be returned. You will not be replacing it forever, in most cases. (Again, Penguin and Panda are the exceptions because of the long time between updates.) 3. Site “Stickiness” Social media and paid ads might be traffic generators…

    Kristine Schachinger/ Search Engine Landin Paid Search SEO Facebook- 27 readers -
  • What Happened To The Google Panda 4.2 Update? Did It Make A U-Turn?

    Google Panda 4.2 was released by Google as a really slow update that started on July 18, 2015. But around August 14th, some are speculating (including myself) that the Panda 4.2 update was reversed or changed significantly. We know that Panda 4.2 would roll out over several months and that over time, more and more pages on your site will be updated with the revised Panda score.

    Barry Schwartz/ Search Engine Land- 23 readers -
  • How To Manage Your Old & Outdated Content

    … Last month, Google announced that it’s rolling out Panda 4.2 over the next couple of months. It’s the first refresh in almost 10 months of the now-infamous algorithm update that’s partially responsible for the “content is king” mantra that’s swept the search industry. That’s great news for anyone who was hit last September and has worked…

    Erin Everhart/ Search Engine Landin SEO Content How To's- 24 readers -
  • Google Panda Update Coming In Upcoming Weeks

    … At SMX Advanced, Google’s Gary Illyes announced that the next Panda update will happen in the upcoming weeks. He said maybe in the next two, or three, or four weeks. But the Panda algorithm will be updated in the near future. Gary said the algorithm isn’t necessarily changing but rather the data will be refreshed. So sites that have been…

    Barry Schwartz/ Search Engine Landin SEO Google- 40 readers -