Google: Partnerships

  • Google Launches Compare For Mortgages In The US

    … The latest addition to Google’s Compare suite launched today. Google Compare for mortgages joins lead generation programs for auto insurance and credit cards. First announced at the AdWords Performance Summit in May, Google Compare for mortgages is now available in California, with additional states to follow. Launch partners include Zillow…

    Ginny Marvin/ Marketing Landin Google- 15 readers -
  • Google Tests Direct Hotel Booking

    … Google is apparently testing out direct hotel booking. The company is seeking to have hotel searchers book and pay via Google rather than handing off the lead to a third party travel site or hotel site. This was first pointed out by travel news site Tnooz. Other than the example provided in the Tnooz article (a Washington DC Kimpton/IHG…

    Greg Sterling/ Search Engine Landin SEO Google- 45 readers -
  • Google Goes All In On “Viewability” For Display And YouTube Ads

    … January 17 – register today to save $400! About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. (Some images used under license from Shutterstock.com.)…

    Greg Sterling/ Marketing Landin Social Paid Search Google- 25 readers -
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