Google: Partnerships

  • Google Launches Compare For Mortgages In The US

    … The latest addition to Google’s Compare suite launched today. Google Compare for mortgages joins lead generation programs for auto insurance and credit cards. First announced at the AdWords Performance Summit in May, Google Compare for mortgages is now available in California, with additional states to follow. Launch partners include Zillow…

    Ginny Marvin/ Marketing Landin Google- 10 readers -
  • What Does Yahoo’s New Google Partnership Mean For SEO’s Future?

    For the past 15 years or so, the search engine hierarchy has been pretty clear: Google is the dominating force in the search world, with all other platforms solidly behind. Bing came onto the scene a little late but has grown steadily to reach a search market share of more than 20 percent, chipping away at Google’s still-dominant 66-percent position.

    Jayson Demers/ Search Engine Land- 18 readers -
  • Make Love Not War Say Microsoft And Google As They End Patent Suits

    … throughout Europe.” The formal press statement issued by the companies said: Microsoft and Google are pleased to announce an agreement on patent issues. As part of the agreement, the companies will dismiss all pending patent infringement litigation between them, including cases related to Motorola Mobility. Separately, Google and Microsoft have agreed…

    Greg Sterling/ Marketing Landin Google- 15 readers -
  • Google Tests Direct Hotel Booking

    … Google is apparently testing out direct hotel booking. The company is seeking to have hotel searchers book and pay via Google rather than handing off the lead to a third party travel site or hotel site. This was first pointed out by travel news site Tnooz. Other than the example provided in the Tnooz article (a Washington DC Kimpton/IHG…

    Greg Sterling/ Search Engine Landin SEO Google- 38 readers -
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