Google: Patents

  • Exploring a newly-granted Google patent around social signals

    … fits that bill perfectly. We’re heard repeatedly from Google that social interactions are not a search ranking signal. In fact, you can read a Tweet from Google’s Gary Illyes in response to the statement, “Some controversy over whether Google takes social into account for SEO….” His reply: So the answer is “No,” right? Maybe, and here’s where…

    Dave Davies/ Search Engine Landin SEO Google- 14 readers -
  • 3 Google Patents You Need To Know About In 2016

    … It’s frustrating, isn’t it? When Google suddenly changes something, and you had no idea it was going to happen. That’s where all the awkward conversations with your clients begin. And you have to try to figure out how you’re going to explain another change in strategy. Now, while there may not be any way to become fully future-proof against…

    Pratik Dholakiya/ Search Engine Landin SEO Google- 30 readers -
  • How Trust & Unique Identification Impact Semantic Search

    There are many factors that are key to the notion of semantic search. Two that are critical to understand that have not been written about much from an SEO point of view are trust and unique identification. These two factors lie at the core of the many changes we see happening in search today, alongside Google’s ever-growing knowledge graph and their move in the direction of semantic search.

    Barbara Starr/ Search Engine Land- 18 readers -