Google Penguin

Google Penguin is a codename for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Such tactics are commonly described as link schemes. According to Google's John Mueller, Google has announced all updates to the Penguin filter to the public.
Posts about Google Penguin
  • Case Study: A Penguin 4.0 Recovery

    … We’ve had time for the dust to settle after the Real-Time Penguin update was released. It’s now been more than 4 weeks since the update was implemented, and close to a month since Google announced the end of the launch. The question in everyone’s mind now is – what can we learn from this update? How should we proceed now that Penguin…

    Search Engine Watch- 6 readers -
  • How to Adapt and Embrace Changes to Google’s Algorithim

    … SEO is one of the most progressive fields in the world. Everything about it is centered on change and if something refuses to improve, it is then deemed obsolete and dropped. That’s how the world of SEO goes and that’s why everything about it is bordering on the cutting edge. Just recently, Google updated its algorithm with Penguin which we…

    SEO Hacker Blogin How To's- 8 readers -
  • The Implications of Penguin 4.0 for Your Business

    … It’s official, Google announced three days ago that Penguin has now successfully been integrated into the core algorithm. What a lot of people may be asking at this point is: What does this mean for me? What does this mean for my business and our SEO? What this “integration” means at a high level Google’s search algorithms collate a bunch…

    Shawn Powrie/ E-Web Marketingin SEO- 10 readers -
  • Weekly SEO recap: Google update galore

    … grateful that they write up the stuff that comes out of them as sometimes they’re very, very interesting, like these bits from the SEM Post: Should you change dates on evergreen content for SEO? No conclusive answer here, my take is: yes. We do indeed use the “updated on” syntax on our older posts that we deem “timeless”. How Google handles…

    Joost De Valk/ Yoastin SEO Google- 12 readers -
  • Another weekend, another Google update

    … related updates. If you haven’t read them and this is the first you hear of all these changes, you might want to read them, in order: Real time Penguin? Or something else? Google Panda part of Google’s core algorithm Google core algorithm update: brand terms As I covered in my brand terms post, this Google update mostly seems…

    Joost De Valk/ Yoastin SEO Google- 10 readers -
  • Google core algorithm update: brand terms

    …. Despite all the promises about a Google Penguin update early this year, this is not it. It’s also not Google Panda. But there’s news about Google Panda anyway, which I’ve written a separate post on: Read more: ‘Google Panda part of Google’s core algorithm’ » How we know that this is not Penguin or Panda? Googler Gary Ilyes said so. New Google star…

    Joost De Valk/ Yoastin SEO Google- 21 readers -
  • Google update: Real time Penguin? Or something else?

    … We’re currently seeing one of the biggest and most dramatic changes in Google rankings we’ve seen in the last few years. At first we were guessing it’s the promised real time Google Penguin roll out, but all the reports seem to say that it’s multi-faceted and not really tied purely to links, so we’re not 100% sure. In this post I’ll explain what…

    Joost De Valk/ Yoastin Google- 18 readers -
  • Weekly SEO recap: Googlebot: Apples to…

    … A nice couple of small news bits this week, of course mostly about Google as usual, but also one about Apple’s spider! Let’s dive right in! A Google phantom update There was some discussion a few weeks back about whether an update had taken place. Our friends at SearchMetrics have shown that it was one without a doubt, and it looks a lot like…

    Joost De Valk/ Yoastin SEO- 9 readers -
  • Weekly SEO Recap: AMPing up to SSL all the Penguins

    … This was very much the “week after” for us. Yoast SEO 3.0.4 saw the light, but other than that most of us are still recovering. It was also a week full with tiny little nuggets of newsy niceness. From SSL on WikiPedia to AMP to Penguin. Let’s dive in! SSL all the things This is a pet topic of mine and will be for a few more years to come. We all…

    Joost De Valk/ Yoastin SEO- 13 readers -
  • Link building: what not to do?

    … building tactics In the old days, link building meant putting links on as much external pages as possible, often by buying or trading links. Since Google Penguin these tactics have become a risky SEO strategy. If your link building tactics include spamming, your site risks a Google Penalty and could be banned from Google’s results completely…

    Marieke Van De Rakt/ Yoast- 10 readers -
  • Penguin Sweepstakes! When Will Google Penguin v4 Land?

    …, and the winner (if I can pull it off) can get prizes/freebies from various SEO people? Google have announced that the very much long-awaited Google Penguin v4.0 algorithm update “will still happen in 2015,” meaning that (unless it’s delayed into 2016) sometime in the next two months, Penguin shall wreck its usual havoc on the SERPs. The rules Want to play…

    SEOnoin Social SEO Google- 9 readers -
  • Weekly SEO Recap: RankBrain and Archive Search

    … This week in search we saw the following important events: Google (finally) got a brain; we’re getting search for the web’s history; Google said Penguin will come before the end of the year. RankBrain In a piece on Bloomberg Google talked about using AI for their search results, something that we’ve been speculating as coming for years now…

    Joost De Valk/ Yoastin SEO- 8 readers -
  • Google Penguin explained

    … One of the most painful Google updates that can hit a website is called Penguin. Google Penguin aims to remove sites from the search results that have been trying to game Google by buying or otherwise “unnaturally acquiring” links to their website. It does that by basically applying a negative value to specific links. So if you have certain links…

    Joost De Valk/ Yoastin Google- 12 readers -
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