Google Penguin

Google Penguin is a codename for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Such tactics are commonly described as link schemes. According to Google's John Mueller, Google has announced all updates to the Penguin filter to the public.
Posts about Google Penguin
  • The Implications of Penguin 4.0 for Your Business

    … 26 Sep The Implications of Penguin 4.0 for Your Business It’s official, Google announced three days ago that the Penguin algorithm update has now successfully been integrated into the core algorithm. What a lot of people may be asking at this point is: What does this mean for me? What does this mean for my business and our SEO? Is my site…

    E-Web Marketingin SEO- 32 readers -
  • Google’s Biggest Search Algorithm Updates of 2016

    …. Major Google Search Engine Algorithm Updates 2016 Among the major updates Google rolled out in 2016 were Panda, Penguin and Possum. Needless to say, Google implements all of its modifications with the aim of making it easy for users to find the information they’re looking for in minimal time. Google also has aimed to integrate paid and organic search…

    Growmapin Paid Search SEO- 33 readers -
  • Case Study: A Penguin 4.0 Recovery

    … We’ve had time for the dust to settle after the Real-Time Penguin update was released. It’s now been more than 4 weeks since the update was implemented, and close to a month since Google announced the end of the launch. The question in everyone’s mind now is – what can we learn from this update? How should we proceed now that Penguin…

    Search Engine Watch- 13 readers -
  • The Implications of Penguin 4.0 for Your Business

    … It’s official, Google announced three days ago that Penguin has now successfully been integrated into the core algorithm. What a lot of people may be asking at this point is: What does this mean for me? What does this mean for my business and our SEO? What this “integration” means at a high level Google’s search algorithms collate a bunch…

    Shawn Powrie/ E-Web Marketingin SEO- 21 readers -
  • Weekly SEO recap: Google update galore

    … grateful that they write up the stuff that comes out of them as sometimes they’re very, very interesting, like these bits from the SEM Post: Should you change dates on evergreen content for SEO? No conclusive answer here, my take is: yes. We do indeed use the “updated on” syntax on our older posts that we deem “timeless”. How Google handles…

    Joost De Valk/ Yoastin SEO Google- 19 readers -
  • Google core algorithm update: brand terms

    … versus the losers. Some of the biggest winners are category URLs on sites that have good optimization for their categories and good internal linking, like Mashable. So… This might be a good time to revisit your Category SEO tactics: Read more: ‘Using category and tag pages for your site’s SEO’ » Visibility impacted, but traffic? SearchMetrics…

    Joost De Valk/ Yoastin SEO Google- 26 readers -
  • Google update: Real time Penguin? Or something else?

    … We’re currently seeing one of the biggest and most dramatic changes in Google rankings we’ve seen in the last few years. At first we were guessing it’s the promised real time Google Penguin roll out, but all the reports seem to say that it’s multi-faceted and not really tied purely to links, so we’re not 100% sure. In this post I’ll explain what…

    Joost De Valk/ Yoastin Google- 38 readers -