Google Penguin

Google Penguin is a codename for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Such tactics are commonly described as link schemes. According to Google's John Mueller, Google has announced all updates to the Penguin filter to the public.
Posts about Google Penguin
    • How to Adapt and Embrace Changes to Google’s Algorithim

      SEO is one of the most progressive fields in the world. Everything about it is centered on change and if something refuses to improve, it is then deemed obsolete and dropped. That’s how the world of SEO goes and that’s why everything about it is bordering on the cutting edge. Just recently, Google updated its algorithm with Penguin which we talked about in a previous post.

      SEO Hacker Blogin How To's- 7 readers -
  • The Implications of Penguin 4.0 for Your Business

    It’s official, Google announced three days ago that Penguin has now successfully been integrated into the core algorithm. What a lot of people may be asking at this point is: What does this mean for me? What does this mean for my business and our SEO? What this “integration” means at a high level Google’s search algorithms collate a bunch of signals in order to rank web conten ...

    Shawn Powrie/ E-Web Marketing- 8 readers -
  • Weekly SEO recap: Google update galore

    … This week we started with a Google update that rolled out over the weekend. Then there was “some” more news that came out of Google. Ranging from Google Penguin to a Search Console homepage redesign, we’ve got quite a bit to cover, so let’s dive right in! Major update over the weekend I won’t go into much detail on this as I already did…

    Joost De Valk/ Yoastin SEO Google- 11 readers -
  • Another weekend, another Google update

    … related updates. If you haven’t read them and this is the first you hear of all these changes, you might want to read them, in order: Real time Penguin? Or something else? Google Panda part of Google’s core algorithm Google core algorithm update: brand terms As I covered in my brand terms post, this Google update mostly seems…

    Joost De Valk/ Yoastin SEO Google- 9 readers -
  • Google core algorithm update: brand terms

    …. Despite all the promises about a Google Penguin update early this year, this is not it. It’s also not Google Panda. But there’s news about Google Panda anyway, which I’ve written a separate post on: Read more: ‘Google Panda part of Google’s core algorithm’ » How we know that this is not Penguin or Panda? Googler Gary Ilyes said so. New Google star…

    Joost De Valk/ Yoastin SEO Google- 18 readers -
  • Google update: Real time Penguin? Or something else?

    … We’re currently seeing one of the biggest and most dramatic changes in Google rankings we’ve seen in the last few years. At first we were guessing it’s the promised real time Google Penguin roll out, but all the reports seem to say that it’s multi-faceted and not really tied purely to links, so we’re not 100% sure. In this post I’ll explain what…

    Joost De Valk/ Yoastin Google- 17 readers -
  • Weekly SEO recap: Googlebot: Apples to…

    … the Quality Update we’ve seen earlier this year. They connect it to the quality guidelines I wrote about 2 weeks ago, which, if you haven’t, you really should read. Penguin won’t be coming this year Remember when I said last week that Gary Ilyes had been wrong before? I’ve rarely been proven right this quickly: Google Penguin won’t come till next…

    Joost De Valk/ Yoastin SEO- 8 readers -
  • Weekly SEO Recap: AMPing up to SSL all the Penguins

    …) networks. What a surprise. Google Penguin is coming Google Penguin always seems to be “coming”. It’s almost like winter. But now we know that the next Google Penguin update will be a true update, not just a data refresh, and it’ll be real time. And it’s coming. Really. Apparently still in 2015 too, according to Google’s Gary Ilyes. But he’s been wrong before. That’s it, see you next week! …

    Joost De Valk/ Yoastin SEO- 12 readers -
  • Link building: what not to do?

    … A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, using what we call a holistic SEO strategy, you should definitely avoid certain link building tactics. In this post, I’ll describe link building DON’TS: tactics you should most definitely NOT use. Risky link…

    Marieke Van De Rakt/ Yoast- 9 readers -
  • Penguin Sweepstakes! When Will Google Penguin v4 Land?

    …, and the winner (if I can pull it off) can get prizes/freebies from various SEO people? Google have announced that the very much long-awaited Google Penguin v4.0 algorithm update “will still happen in 2015,” meaning that (unless it’s delayed into 2016) sometime in the next two months, Penguin shall wreck its usual havoc on the SERPs. The rules Want to play…

    SEOnoin Social SEO Google- 6 readers -
  • Weekly SEO Recap: RankBrain and Archive Search

    … This week in search we saw the following important events: Google (finally) got a brain; we’re getting search for the web’s history; Google said Penguin will come before the end of the year. RankBrain In a piece on Bloomberg Google talked about using AI for their search results, something that we’ve been speculating as coming for years now…

    Joost De Valk/ Yoastin SEO- 6 readers -
  • Google Penguin explained

    … One of the most painful Google updates that can hit a website is called Penguin. Google Penguin aims to remove sites from the search results that have been trying to game Google by buying or otherwise “unnaturally acquiring” links to their website. It does that by basically applying a negative value to specific links. So if you have certain links…

    Joost De Valk/ Yoastin Google- 11 readers -
  • Linkbuilding in 2015 – 12 Ways to Win

    … Or How to Get Along With Google Penguin Ever since Google announced its Penguin algorithm update in April 2012, small business website owners have been told all sorts of tales about the perils of linkbuilding. As with many cautionary tales, it looks like the pendulum has swung a bit far in reaction. Fearing the dreaded “penalties…

    Marion Jacobson/ Dex Media- 13 readers -
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