Google Penguin

Google Penguin is a codename for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Such tactics are commonly described as link schemes. According to Google's John Mueller, Google has announced all updates to the Penguin filter to the public.
Posts about Google Penguin
  • The Implications of Penguin 4.0 for Your Business

    … 26 Sep The Implications of Penguin 4.0 for Your Business It’s official, Google announced three days ago that the Penguin algorithm update has now successfully been integrated into the core algorithm. What a lot of people may be asking at this point is: What does this mean for me? What does this mean for my business and our SEO? Is my site…

    E-Web Marketingin SEO- 28 readers -
  • Google’s Biggest Search Algorithm Updates of 2016

    … update to AdWords. Instead of featuring ads on the right-hand side of the screen, Google moved them to the top of the results page. Consequently, no organic results were above the fold on any type of screen, even desktop computers. Another update at the end of February was when Google added an Accelerated Mobile Pages (AMP) news carousel to the top…

    Growmapin Paid Search SEO- 29 readers -
  • Case Study: A Penguin 4.0 Recovery

    … We’ve had time for the dust to settle after the Real-Time Penguin update was released. It’s now been more than 4 weeks since the update was implemented, and close to a month since Google announced the end of the launch. The question in everyone’s mind now is – what can we learn from this update? How should we proceed now that Penguin…

    Search Engine Watch- 13 readers -
  • How to Adapt and Embrace Changes to Google’s Algorithim

    … SEO is one of the most progressive fields in the world. Everything about it is centered on change and if something refuses to improve, it is then deemed obsolete and dropped. That’s how the world of SEO goes and that’s why everything about it is bordering on the cutting edge. Just recently, Google updated its algorithm with Penguin which we…

    SEO Hacker Blogin How To's- 11 readers -
  • The Implications of Penguin 4.0 for Your Business

    … It’s official, Google announced three days ago that Penguin has now successfully been integrated into the core algorithm. What a lot of people may be asking at this point is: What does this mean for me? What does this mean for my business and our SEO? What this “integration” means at a high level Google’s search algorithms collate a bunch…

    Shawn Powrie/ E-Web Marketingin SEO- 19 readers -
  • Weekly SEO recap: Google update galore

    … grateful that they write up the stuff that comes out of them as sometimes they’re very, very interesting, like these bits from the SEM Post: Should you change dates on evergreen content for SEO? No conclusive answer here, my take is: yes. We do indeed use the “updated on” syntax on our older posts that we deem “timeless”. How Google handles…

    Joost De Valk/ Yoastin SEO Google- 17 readers -
  • Another weekend, another Google update

    … SEO, although I honestly think Petronas Towers would have been a better fit, given that the volatility the next day was just as high. We’re still analyzing the patterns of this update. In part, it looks like last weekend added some news results back in to the SERPs that had been taken out the weekend before. Some of the “winners” this week were…

    Joost De Valk/ Yoastin SEO Google- 12 readers -
  • Google core algorithm update: brand terms

    … versus the losers. Some of the biggest winners are category URLs on sites that have good optimization for their categories and good internal linking, like Mashable. So… This might be a good time to revisit your Category SEO tactics: Read more: ‘Using category and tag pages for your site’s SEO’ » Visibility impacted, but traffic? SearchMetrics…

    Joost De Valk/ Yoastin SEO Google- 25 readers -
  • Google update: Real time Penguin? Or something else?

    … We’re currently seeing one of the biggest and most dramatic changes in Google rankings we’ve seen in the last few years. At first we were guessing it’s the promised real time Google Penguin roll out, but all the reports seem to say that it’s multi-faceted and not really tied purely to links, so we’re not 100% sure. In this post I’ll explain what…

    Joost De Valk/ Yoastin Google- 34 readers -
  • Weekly SEO recap: Googlebot: Apples to…

    … the Quality Update we’ve seen earlier this year. They connect it to the quality guidelines I wrote about 2 weeks ago, which, if you haven’t, you really should read. Penguin won’t be coming this year Remember when I said last week that Gary Ilyes had been wrong before? I’ve rarely been proven right this quickly: Google Penguin won’t come till next…

    Joost De Valk/ Yoastin SEO- 14 readers -
  • Weekly SEO Recap: AMPing up to SSL all the Penguins

    … This was very much the “week after” for us. Yoast SEO 3.0.4 saw the light, but other than that most of us are still recovering. It was also a week full with tiny little nuggets of newsy niceness. From SSL on WikiPedia to AMP to Penguin. Let’s dive in! SSL all the things This is a pet topic of mine and will be for a few more years to come. We all…

    Joost De Valk/ Yoastin SEO- 19 readers -
  • Link building: what not to do?

    … A lot of link building strategies can backfire, causing more damage than doing good. If you want to improve your ranking in the long term, using what we call a holistic SEO strategy, you should definitely avoid certain link building tactics. In this post, I’ll describe link building DON’TS: tactics you should most definitely NOT use. Risky link…

    Marieke Van De Rakt/ Yoast- 19 readers -
  • Penguin Sweepstakes! When Will Google Penguin v4 Land?

    …, and the winner (if I can pull it off) can get prizes/freebies from various SEO people? Google have announced that the very much long-awaited Google Penguin v4.0 algorithm update “will still happen in 2015,” meaning that (unless it’s delayed into 2016) sometime in the next two months, Penguin shall wreck its usual havoc on the SERPs. The rules Want to play…

    SEOnoin Social SEO Google- 13 readers -
  • Weekly SEO Recap: RankBrain and Archive Search

    … This week in search we saw the following important events: Google (finally) got a brain; we’re getting search for the web’s history; Google said Penguin will come before the end of the year. RankBrain In a piece on Bloomberg Google talked about using AI for their search results, something that we’ve been speculating as coming for years now…

    Joost De Valk/ Yoastin SEO- 17 readers -
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