Google: Penguin Update

  • Penguin 4.0: Necessary and positive improvement

    … for. As an SEO, I’ve never anticipated an algorithm update as much. Note: Non-graph embedded tweets are paraphrased quotes from a conversation between Google Webmaster Trends Analyst Gary Illyes and Eric Enge of Stone Temple Consulting at Pubcon 2016 in Las Vegas. The algorithm now devalues links rather than punishing sites This new version of Penguin…

    Search Engine Landin SEO Google- 22 readers -
  • Google Penguin looks mostly at your link source, says Google

    … Another nugget of information learned from the A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site was that Penguin is coined a “web spam” algorithm but it indeed focuses mostly on “link spam.” Google has continually told webmasters that this is a web spam algorithm, but every webmaster and SEO focuses…

    Barry Schwartz/ Search Engine Landin SEO Google- 28 readers -
  • Give Google a break: Tackling paid links is harder than you may think

    … have faced in pushing out the most recent Penguin update: 1. It has to be effective at detecting paid links To run and deploy an effective Penguin update, Google has to have the ability to (algorithmically and at scale) determine which links violate guidelines. It’s not clear the extent to which Google is capable of this; there are plenty of case…

    Search Engine Landin SEO Google- 21 readers -
  • Google said Penguin recoveries have started to roll out now

    … Gary Illyes from Google said tonight that those who were suffering from previous Penguin penalties should begin seeing recoveries as soon as right now. He said this on Twitter: This is one part of the Penguin update we saw happen this Friday – but this “recovery” part only started happening hours ago according to Gary Illyes. You should also…

    Barry Schwartz/ Search Engine Landin SEO Google- 29 readers -
  • The four pillars of the future of SEO

    SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When I read popular search engine blogs, I notice a definite trend: SEO is moving toward a more inclusive strategy that goes beyond new ways of link building or content marketing.

    Pratik Dholakiya/ Search Engine Land- 37 readers -
  • How many days has it been since the last Google Penguin Update?

    … The Google Penguin Update is a filter designed to help Google combat severe forms of spam in its search results. This page tells you how long it has been since the last Penguin Update, which is helpful for those hoping to escape the penalty. Penguin operates on a periodic basis. When it happens, it catches and penalizes a set of sites. It also…

    Danny Sullivan/ Search Engine Landin SEO- 18 readers -