Google: Penguin Update

  • Penguin 4.0: Necessary and positive improvement

    … for. As an SEO, I’ve never anticipated an algorithm update as much. Note: Non-graph embedded tweets are paraphrased quotes from a conversation between Google Webmaster Trends Analyst Gary Illyes and Eric Enge of Stone Temple Consulting at Pubcon 2016 in Las Vegas. The algorithm now devalues links rather than punishing sites This new version of Penguin…

    Search Engine Landin SEO Google- 23 readers -
  • Google says Penguin 4.0 roll out now complete

    … The Google Penguin real time algorithm which started rolling out on September 23, 2016 has now rolled out fully to all of Google’s data centers. Google’s Gary Illyes confirmed this on Twitter: @jenstar yes, eh — Gary Illyes (@methode) October 13, 2016 The recovery aspect of this new Penguin algorithm started a bit after the 23rd of September…

    Barry Schwartz/ Search Engine Landin SEO Google- 23 readers -
  • Google Penguin looks mostly at your link source, says Google

    … Another nugget of information learned from the A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site was that Penguin is coined a “web spam” algorithm but it indeed focuses mostly on “link spam.” Google has continually told webmasters that this is a web spam algorithm, but every webmaster and SEO focuses…

    Barry Schwartz/ Search Engine Landin SEO Google- 28 readers -
  • Give Google a break: Tackling paid links is harder than you may think

    Prior to the recent arrival of Penguin 4.0, it had been nearly two years since Penguin was last updated. It was expected to roll out at the end of 2015, which then became early 2016. By the summer, some in the industry had given up on Google ever releasing Penguin 4.0. But why did it take so long? I’d argue that criticism directed at Google is in many cases unjustified, as p ...

    Search Engine Land- 23 readers -
  • Google said Penguin recoveries have started to roll out now

    … Gary Illyes from Google said tonight that those who were suffering from previous Penguin penalties should begin seeing recoveries as soon as right now. He said this on Twitter: This is one part of the Penguin update we saw happen this Friday – but this “recovery” part only started happening hours ago according to Gary Illyes. You should also…

    Barry Schwartz/ Search Engine Landin SEO Google- 32 readers -
  • The four pillars of the future of SEO

    …-indexes them. A few months earlier, Google also integrated Panda into their main algorithm (though unlike Penguin, it does not update in real time). Notice a pattern here? Google wants to make spam fighting a central, automated function of serving search results. This is a very positive sign for website owners — cleaning up spammy backlinks…

    Pratik Dholakiya/ Search Engine Landin SEO Google- 38 readers -
  • How many days has it been since the last Google Penguin Update?

    … The Google Penguin Update is a filter designed to help Google combat severe forms of spam in its search results. This page tells you how long it has been since the last Penguin Update, which is helpful for those hoping to escape the penalty. Penguin operates on a periodic basis. When it happens, it catches and penalizes a set of sites. It also…

    Danny Sullivan/ Search Engine Landin SEO- 18 readers -