Google: Penguin Update

    • The four pillars of the future of SEO

      SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When I read popular search engine blogs, I notice a definite trend: SEO is moving toward a more inclusive strategy that goes beyond new ways of link building or content marketing.

      Pratik Dholakiya/ Search Engine Landin SEO Google- 19 readers -
    • Google Penguin doesn’t penalize for bad links – or does it?

      Google Penguin launched the real-time, more granular version, on Friday. Google wrote in their announcement that it “now devalues.” Many SEOs and webmasters took that to mean that Penguin no longer penalizes – and it seems like they are right. Google’s Gary Illyes said on my public Facebook post that the new Penguin algorithm “managed to devalue spam instead of demoting.

      Barry Schwartz/ Search Engine Landin SEO Google- 19 readers -
  • Penguin 4.0: Necessary and positive improvement

    … for. As an SEO, I’ve never anticipated an algorithm update as much. Note: Non-graph embedded tweets are paraphrased quotes from a conversation between Google Webmaster Trends Analyst Gary Illyes and Eric Enge of Stone Temple Consulting at Pubcon 2016 in Las Vegas. The algorithm now devalues links rather than punishing sites This new version of Penguin…

    Search Engine Landin SEO Google- 8 readers -
  • Google Penguin looks mostly at your link source, says Google

    Another nugget of information learned from the A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site was that Penguin is coined a “web spam” algorithm but it indeed focuses mostly on “link spam.” Google has continually told webmasters that this is a web spam algorithm, but every webmaster and SEO focuses mostly around links.

    Barry Schwartz/ Search Engine Land- 23 readers -
  • Give Google a break: Tackling paid links is harder than you may think

    … are not compliant with webmaster guidelines, they still assist Google in their number one goal of returning users the best quality search results. For the time being, they might still be of use to Google. 3. Negative SEO remains a reality If Google is sure that a link has been orchestrated, it is very difficult for the search engine to also be sure…

    Search Engine Landin SEO Google- 12 readers -
  • Google said Penguin recoveries have started to roll out now

    … Gary Illyes from Google said tonight that those who were suffering from previous Penguin penalties should begin seeing recoveries as soon as right now. He said this on Twitter: This is one part of the Penguin update we saw happen this Friday – but this “recovery” part only started happening hours ago according to Gary Illyes. You should also…

    Barry Schwartz/ Search Engine Landin SEO Google- 21 readers -
  • How many days has it been since the last Google Penguin Update?

    The Google Penguin Update is a filter designed to help Google combat severe forms of spam in its search results. This page tells you how long it has been since the last Penguin Update, which is helpful for those hoping to escape the penalty. Penguin operates on a periodic basis. When it happens, it catches and penalizes a set of sites.

    Danny Sullivan/ Search Engine Land- 10 readers -