Google: Penguin Update

  • Penguin 4.0: Necessary and positive improvement

    … recover, your links were probably all bad. @methode #pubcon — Jennifer Slegg (@jenstar) October 12, 2016 But if you’ve been securing real, worthwhile links, you should start to see signs of recovery. The fact that Google can evaluate links much faster also mitigates the efficacy of negative SEO. The feasibility of negative SEO (NSEO) is greatly…

    Search Engine Landin SEO Google- 11 readers -
  • Google Penguin looks mostly at your link source, says Google

    Another nugget of information learned from the A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site was that Penguin is coined a “web spam” algorithm but it indeed focuses mostly on “link spam.” Google has continually told webmasters that this is a web spam algorithm, but every webmaster and SEO focuses mostly around links.

    Barry Schwartz/ Search Engine Land- 23 readers -
  • Give Google a break: Tackling paid links is harder than you may think

    … is in many cases unjustified, as people often take too simplistic a view of the task at hand for the search engine. Detecting and dealing with paid links is a lot harder than many people think, and there are likely good reasons why Google took longer than hoped to release the next iteration of Penguin. Here are some of the challenges Google may…

    Search Engine Landin SEO Google- 13 readers -
  • Google said Penguin recoveries have started to roll out now

    … Gary Illyes from Google said tonight that those who were suffering from previous Penguin penalties should begin seeing recoveries as soon as right now. He said this on Twitter: This is one part of the Penguin update we saw happen this Friday – but this “recovery” part only started happening hours ago according to Gary Illyes. You should also…

    Barry Schwartz/ Search Engine Landin SEO Google- 21 readers -
  • The four pillars of the future of SEO

    …-indexes them. A few months earlier, Google also integrated Panda into their main algorithm (though unlike Penguin, it does not update in real time). Notice a pattern here? Google wants to make spam fighting a central, automated function of serving search results. This is a very positive sign for website owners — cleaning up spammy backlinks…

    Pratik Dholakiya/ Search Engine Landin SEO Google- 22 readers -
  • How many days has it been since the last Google Penguin Update?

    … The Google Penguin Update is a filter designed to help Google combat severe forms of spam in its search results. This page tells you how long it has been since the last Penguin Update, which is helpful for those hoping to escape the penalty. Penguin operates on a periodic basis. When it happens, it catches and penalizes a set of sites. It also…

    Danny Sullivan/ Search Engine Landin SEO- 11 readers -