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… If you work with publishers, influencers or affiliates and you give them free product (or service, etc.) in exchange for a post, you need to know that their site could get hit with a Google penalty if they are not “nofollow”-ing their links to your product/service. Sites with free product reviews use outbound links to link to the product page…
Ouch! “The fear of Google penalty is the beginning of useful and engaging content.” How many updates so far has Google rolled out since February 2011 when panda was released? Sorry, I’m no longer current on the exact number, but I think we’ve had major and minor updates. The truth is that website owners and content marketers have been listening to a whole lot of noise f ...