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If you work with publishers, influencers or affiliates and you give them free product (or service, etc.) in exchange for a post, you need to know that their site could get hit with a Google penalty if they are not “nofollow”-ing their links to your product/service. Sites with free product reviews use outbound links to link to the product page/brand site/etc. that they are reviewing.
… The penguin update came & surprised every website owners. As a result of that, news started flying and getting materials on the topic was sure, with a quick Google search. However, exact anchor texts still helps in ranking web pages, and in overall SEO value of your website. What you should do: Whenever you want to use exact anchor texts…