Google: Personalized Search

  • The battleground of entities & reviews

    … products and similar areas. What are ‘entities?’ Before we get to any of the above, we need to cover what an entity is to really start to wrap our heads around how they play their role. If you’ve not yet heard of entities as they relate to search algorithms, they are defined by Google as follows: [A]n entity is a thing or concept that is singular…

    Dave Davies/ Search Engine Landin SEO Google- 16 readers -
  • Google Updates User Ads Settings When Signed In Or Out

    … networks. The second choice is whether you want search ads on to be targeted based on your interests. Google interest targeting across its network of publisher sites is based on factors such as the sites you’ve visited, location data or the context of the web page or app you’re visiting, if you’ve opted in. Even if you opt out of these…

    Ginny Marvin/ Search Engine Landin SEO Google- 24 readers -
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