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    • Four marketing mega trends nobody’s talking about

      By Mark Schaefer This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening. But there are less obvious tectonic forces rumbling through our marketplace.

      {grow}in Social Content Twitter- 13 readers -
  • Is Google really Sauron?

    ….” They develop software and launch it to “see what happens” instead of thinking through the implications for their fans and their brand. The mantra is to “fail fast” (oh how I hate that phrase) instead of patiently building something that lasts. In the most ridiculous example of this, Google convinced customers to pay them $1,500 for Google Glass…

    {grow}in Google Facebook- 11 readers -
  • 12 ways to achieve emotional marketing for your B2B company

    … By Brooke Ballard, {gow} Contributing Columnist Relationship marketing. Psychographics. Humanizing your brand. We marketers supposedly fall all over ourselves trying to make an emotional connection with our potential consumers. Or do we? Over the past several months, I’ve heard four issues come up in conversations centered around better…

    {grow}- 8 readers -
  • Five good reasons to ignore Google

    … I’ve been exploring ideas for creative new content forms and I’ve come to a realization. Google is holding us back. Think about how much of what we create, and how we create it, is influenced by Google’s rules (or what we know of them). Conforming to SEO best practices forces us into a very small creative box, and the more we we get creative…

    {grow}in SEO Content Google- 14 readers -
  • Four ways augmented reality will be coming to your workplace soon

    … Pulling the plug on Google Glass had to be a disappointment to many people, especially those who put their heart into the Glass Explorer advocacy program. But I wanted to provide some good news — a report from the field that augmented reality and wearable technology is still moving ahead at a breakneck pace, although in places far away from…

    {grow}in Facebook- 12 readers -
  • How to Build a Super Tribe using Google+

    … By Martin Shervington, {grow} Community Member I’ve been a Seth Godin fan ever since I read Permission Marketing in 2001. It is his book Tribes, however, that’s been on my mind lately, and I believe Google+ is the place where people can come together like never before to create those critical communities. So, here is a step-by-step guide…

    {grow}in Google- 11 readers -
  • The Value of Social Logins for Digital Marketers

    … Before Vocus gave me the opportunity to contribute to their blog, I was a fan. Not just of the product, which is a robust, multifaceted social CRM tool, but also of the quality of their inbound marketing content. Last week I downloaded “The Marketer’s Guide to Social Media 2014” and was once again incredibly impressed by the content and its…

    Jim Dougherty/ Vocus Blogin Social- 6 readers -
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