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  • Four marketing mega trends nobody’s talking about

    …. It’s time to give up and surrender to Facebook. They want the content, you’ll have to give them the content. Seriously. It’s time to surrender. People don’t want to visit your website any more. They don’t even want your app. They want all their information in their newstream. This means we will be optimizing for Facebook — as well as Google…

    {grow}in Social Content Twitter- 33 readers -
  • Is Google really Sauron?

    ….” They develop software and launch it to “see what happens” instead of thinking through the implications for their fans and their brand. The mantra is to “fail fast” (oh how I hate that phrase) instead of patiently building something that lasts. In the most ridiculous example of this, Google convinced customers to pay them $1,500 for Google Glass…

    {grow}in Google Facebook- 16 readers -
  • 12 ways to achieve emotional marketing for your B2B company

    … from CEB and Google, From Promotion to Emotion: Connecting B2B Customers to Brands, found that B2B brands receive twice the impact when they connect with buyers through and emotional approach versus focusing on business value. The hiccup is that B2B brands still aren’t centralizing the emotional connection in their strategy. Solutions: Focus…

    {grow}- 16 readers -
  • Five good reasons to ignore Google

    … I’ve been exploring ideas for creative new content forms and I’ve come to a realization. Google is holding us back. Think about how much of what we create, and how we create it, is influenced by Google’s rules (or what we know of them). Conforming to SEO best practices forces us into a very small creative box, and the more we we get creative…

    {grow}in SEO Content Google- 16 readers -
  • Four ways augmented reality will be coming to your workplace soon

    … in the workplace. Microsoft HoloLens Immersive augmented reality — There are a growing number of companies developing software/hardware combinations to create a full immersive 3D world. The most notable of these is Oculus, bought last year by Facebook. Although these headsets probably won’t be adopted in an industrial environment, there…

    {grow}in Facebook- 18 readers -
  • How to Build a Super Tribe using Google+

    … By Martin Shervington, {grow} Community Member I’ve been a Seth Godin fan ever since I read Permission Marketing in 2001. It is his book Tribes, however, that’s been on my mind lately, and I believe Google+ is the place where people can come together like never before to create those critical communities. So, here is a step-by-step guide…

    {grow}in Google- 14 readers -
  • The Value of Social Logins for Digital Marketers

    … of the pros and cons of social logins. What I want to do in this post is give you an overview of social logins, dig into what information marketers can glean from the two most prevalent ones (Google+ and Facebook), talk about technical considerations for implementation and how social logins can enhance social CRM. Want more about social media? Get your…

    Jim Dougherty/ Vocus Blogin Social- 7 readers -
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