Google Product Listing Ads

  • Marin Software Adds Support For Google Shopping Campaigns

    … Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creation and optimization. Advertisers can automate bid strategies, based a number of targets…

    Ginny Marvin/ Search Engine Landin SEO Google- 18 readers -
  • The New Shopper Marketing Paradigm: Centering On The Shopper

    … by 2017, when it will account for 10% of all retail sales. The explosion of digital devices and media, open information, real-time word of mouth, and same-day delivery illustrate the landscape is still being created. Today's shopper is different. The old paradigm days of browsing aisles, reading box sides, and asking questions of store associates…

    Jonathan Opdyke/ Marketing Land- 10 readers -
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