Google Product Listing Ads

  • Marin Software Adds Support For Google Shopping Campaigns

    … Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creation and optimization. Advertisers can automate bid strategies, based a number of targets…

    Ginny Marvin/ Search Engine Landin SEO Google- 16 readers -
  • The New Shopper Marketing Paradigm: Centering On The Shopper

    … the pages of Google Shopping. Unless a brand has an aggressive direct sales strategy, it's often counterproductive for a brand to go head-to-head against the retailers that sell its products. Amazon and HookLogic programs both focus more on competition between manufacturers. Managing our Retail Search Exchange has given us unique visibility…

    Jonathan Opdyke/ Marketing Land- 6 readers -
Get the top posts daily into your mailbox!