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Strong SEO is in high demand this year. In fact, according to HubShout, it’s the most sought-after marketing service among small business marketing professionals for 2015. Why are marketers so motivated to amp up their SEO? Likely because the search game has changed, and they’re in need of some help.
… marketers need to know about the recently exposed Phantom Update. So what is the update? Search Engine Land’s renaming of the update, to the much less exciting “Quality Update,” says it all. Or, at least, it says as much can be said. “How Google assesses quality is sometimes a thing of mystery,” writes Thomas Smale for Entrepreneur, “but we do know…