Google: Rankbrain

  • How machine learning levels the SERP playing field

    …Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages. The post How machine learning levels the SERP playing field appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO How To's- 12 readers -
  • 5 ways SEO experts say you should optimize for RankBrain

    … it being true. Have really good, descriptive content.Danny Sullivan, Search Engine Land There’s no question that good content is one of the most important aspects of SEO in general, or that RankBrain is amplifying the importance of quality content. And it’s true that RankBrain isn’t technically a ranking factor that marketers can check off on a list…

    Nate Dame/ Search Engine Landin SEO Google- 37 readers -
  • Has machine learning created a new model for SEO ranking?

    … The way Google ranks pages in its search results today is much different from the way it ranked them two years ago. Why? In early 2015, Google began its slow rollout of RankBrain, a machine-learning artificial intelligence system that helps process search results as part of Google’s ranking algorithm. As of June 2016, RankBrain is being used…

    Larry Kim/ Search Engine Landin SEO Google- 26 readers -
  • Can we machine-learn Google’s machine-learning algorithm?

    … Google’s rollout of artificial intelligence has many in the search engine optimization (SEO) industry dumbfounded. Optimization tactics that have worked for years are quickly becoming obsolete or changing. Why is that? And is it possible to find a predictable optimization equation like in the old days? Here’s the inside scoop. The old days…

    Jayson Demers/ Search Engine Landin SEO Google- 44 readers -
  • What the heck is machine learning, and why should I care?

    … is Google trying to accomplish? It is by answering this one seemingly simple question that we gain our greatest insights into what the future holds and why machine learning is part of it. And the answer to this question is also quite simple. It’s the same as what you and I both do every day: try to earn more money. This, and this alone, is the objective…

    Dave Davies/ Search Engine Landin SEO Google- 18 readers -
  • The four pillars of the future of SEO

    … in the future. SEO at the moment is very closely tied to content marketing. While Google can interpret content and derive its relevance to search queries with a very high degree of success, it is constantly focused on making refinements to improve how timely, contextual and useful this content is to the searcher. The Knowledge Graph, rich answers…

    Pratik Dholakiya/ Search Engine Landin SEO Google- 38 readers -
  • An experiment in trying to predict Google rankings

    … Machine learning is quickly becoming an indispensable tool for many large companies. Everyone has, for sure, heard about Google’s AI algorithm beating the World Champion in Go, as well as technologies like RankBrain, but machine learning does not have to be a mystical subject relegated to the domain of math researchers. There are many…

    Search Engine Landin SEO Google- 22 readers -
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