Google: Rankbrain

  • 5 ways SEO experts say you should optimize for RankBrain

    … Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching carefully ever since. RankBrain was referred to as a “top ranking factor,” which led many to ask how to optimize for RankBrain. However, it’s not really a factor like links or mobile-friendliness. You can’t…

    Nate Dame/ Search Engine Landin SEO Google- 35 readers -
  • Has machine learning created a new model for SEO ranking?

    … SEO” is pretty imperfect if you’ve created content that ranks on search engines but doesn’t get any clicks. It doesn’t matter how many links you have pointing at your page or if it’s optimized with all the right keywords — if the engagement is too low, then you’re out. Of course, you won’t be out immediately. Google will continue auditioning…

    Larry Kim/ Search Engine Landin SEO Google- 26 readers -
  • Can we machine-learn Google’s machine-learning algorithm?

    … depend on how competitive and broad your keywords are. For instance, a brand that only focuses on one primary keyword, with many variations of subsequent long-tail keyword phrases, will likely not be affected by this new way of processing search results. Once an SEO team figures things out, they’ve got it figured out. On the flip side, if a brand has…

    Jayson Demers/ Search Engine Landin SEO Google- 40 readers -
  • What the heck is machine learning, and why should I care?

    … There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business owner with a website or an SEO, the big question you’re probably asking is: what is machine learning and how will it impact my rankings? The problem with this question is that it relies on a couple…

    Dave Davies/ Search Engine Landin SEO Google- 18 readers -
  • The four pillars of the future of SEO

    … and knowledge on high-end publications like Search Engine Journal, Entrepreneur Magazine, Search Engine Watch, Moz, Fast Company, Huffington Post and many more. He has been recommended as a ‘must follow’ SEO expert by Search Engine Watch and has been named one of the top content marketing influencers by Onalytica two years in a row. He's passionate about fitness, entrepreneurship, startups and all things digital marketing. …

    Pratik Dholakiya/ Search Engine Landin SEO Google- 38 readers -
  • An experiment in trying to predict Google rankings

    … of data scientists and machine learning enthusiasts.) Simkievich is the owner of Statec, a data science/machine learning consulting company, with clients in the consumer goods, automotive, marketing and internet sectors. Lots of Statec’s work had been focused on assessing the relevance of e-commerce search engines. Working together seemed a natural…

    Search Engine Landin SEO Google- 22 readers -