Google: Rankbrain

    • Has machine learning created a new model for SEO ranking?

      The way Google ranks pages in its search results today is much different from the way it ranked them two years ago. Why? In early 2015, Google began its slow rollout of RankBrain, a machine-learning artificial intelligence system that helps process search results as part of Google’s ranking algorithm. As of June 2016, RankBrain is being used for all Google queries.

      Larry Kim/ Search Engine Landin SEO Google- 16 readers -
    • How machine learning impacts the need for quality content

      Back in August, I posited the concept of a two-factor ranking model for SEO. The idea was to greatly simplify SEO for most publishers and to remind them that the finer points of SEO don’t matter if you don’t get the basics right. This concept leads to a basic ranking model that looks like this: To look at it a little differently, here is a way of assessing the importance of ...

      Eric Enge/ Search Engine Landin SEO Content Google How To's- 16 readers -
  • What the heck is machine learning, and why should I care?

    … There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business owner with a website or an SEO, the big question you’re probably asking is: what is machine learning and how will it impact my rankings? The problem with this question is that it relies on a couple…

    Dave Davies/ Search Engine Landin SEO Google- 12 readers -
  • The four pillars of the future of SEO

    …-indexes them. A few months earlier, Google also integrated Panda into their main algorithm (though unlike Penguin, it does not update in real time). Notice a pattern here? Google wants to make spam fighting a central, automated function of serving search results. This is a very positive sign for website owners — cleaning up spammy backlinks…

    Pratik Dholakiya/ Search Engine Landin SEO Google- 27 readers -
  • An experiment in trying to predict Google rankings

    … approachable libraries and technologies that have the promise of being very useful to any industry that has data to play with. Machine learning also has the ability to turn traditional website marketing and SEO on its head. Late last year, my colleagues and I (rather naively) began an experiment in which we threw several popular machine learning algorithms…

    Search Engine Landin SEO Google- 17 readers -
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