Google: Rankbrain

    • 5 ways SEO experts say you should optimize for RankBrain

      Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching carefully ever since. RankBrain was referred to as a “top ranking factor,” which led many to ask how to optimize for RankBrain. However, it’s not really a factor like links or mobile-friendliness. You can’t optimize for RankBrain.

      Nate Dame/ Search Engine Landin SEO Google- 25 readers -
  • Has machine learning created a new model for SEO ranking?

    … The way Google ranks pages in its search results today is much different from the way it ranked them two years ago. Why? In early 2015, Google began its slow rollout of RankBrain, a machine-learning artificial intelligence system that helps process search results as part of Google’s ranking algorithm. As of June 2016, RankBrain is being used…

    Larry Kim/ Search Engine Landin SEO Google- 25 readers -
  • Can we machine-learn Google’s machine-learning algorithm?

    … this work? Before the Caffeine update, Google operated like any other search engine. It crawled and indexed its data, then sent that indexed data through a massive web of SPAM filters and algorithms that determined its eventual ordering on Google’s search engine results pages. After the Caffeine update, however, select fresh content could go through…

    Jayson Demers/ Search Engine Landin SEO Google- 35 readers -
  • What the heck is machine learning, and why should I care?

    … There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business owner with a website or an SEO, the big question you’re probably asking is: what is machine learning and how will it impact my rankings? The problem with this question is that it relies on a couple…

    Dave Davies/ Search Engine Landin SEO Google- 16 readers -
  • The four pillars of the future of SEO

    … pillars are. 1. RankBrain Although RankBrain is the third most significant ranking factor in the Google algorithm, it is perhaps the most misunderstood one. The speculations and counter-speculations never seem to end. Since RankBrain was one of the few algorithm updates that Google first revealed to a major news publication, it has caught and held…

    Pratik Dholakiya/ Search Engine Landin SEO Google- 35 readers -
  • An experiment in trying to predict Google rankings

    … for which the website is trusted. Preprocessing for these features included turning them into numerical labels and subsequent one-hot encoding. Text features are obviously composed of text. They include search term, website content, title, meta-description, anchor text, headers (H3, H2, H1) and others. It is important to highlight that there…

    Search Engine Landin SEO Google- 21 readers -