Google: Rankbrain

  • How machine learning levels the SERP playing field

    …Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages. The post How machine learning levels the SERP playing field appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO How To's- 12 readers -
  • 5 ways SEO experts say you should optimize for RankBrain

    … Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching carefully ever since. RankBrain was referred to as a “top ranking factor,” which led many to ask how to optimize for RankBrain. However, it’s not really a factor like links or mobile-friendliness. You can’t…

    Nate Dame/ Search Engine Landin SEO Google- 37 readers -
  • Has machine learning created a new model for SEO ranking?

    … The way Google ranks pages in its search results today is much different from the way it ranked them two years ago. Why? In early 2015, Google began its slow rollout of RankBrain, a machine-learning artificial intelligence system that helps process search results as part of Google’s ranking algorithm. As of June 2016, RankBrain is being used…

    Larry Kim/ Search Engine Landin SEO Google- 26 readers -
  • Can we machine-learn Google’s machine-learning algorithm?

    … carefully isolated each and every update, could now decipher which optimizations were responsible for specific ranking changes in this new parallel algorithm environment. When I reached out to him for comment, Marcus Tober, founder and CTO of Searchmetrics, said, “Google now looks at hundreds of ranking factors. RankBrain uses machine learning…

    Jayson Demers/ Search Engine Landin SEO Google- 43 readers -
  • What the heck is machine learning, and why should I care?

    … is Google trying to accomplish? It is by answering this one seemingly simple question that we gain our greatest insights into what the future holds and why machine learning is part of it. And the answer to this question is also quite simple. It’s the same as what you and I both do every day: try to earn more money. This, and this alone, is the objective…

    Dave Davies/ Search Engine Landin SEO Google- 18 readers -
  • The four pillars of the future of SEO

    … pillars are. 1. RankBrain Although RankBrain is the third most significant ranking factor in the Google algorithm, it is perhaps the most misunderstood one. The speculations and counter-speculations never seem to end. Since RankBrain was one of the few algorithm updates that Google first revealed to a major news publication, it has caught and held…

    Pratik Dholakiya/ Search Engine Landin SEO Google- 38 readers -
  • An experiment in trying to predict Google rankings

    … Machine learning is quickly becoming an indispensable tool for many large companies. Everyone has, for sure, heard about Google’s AI algorithm beating the World Champion in Go, as well as technologies like RankBrain, but machine learning does not have to be a mystical subject relegated to the domain of math researchers. There are many…

    Search Engine Landin SEO Google- 22 readers -