Google: Rankbrain

  • Has machine learning created a new model for SEO ranking?

    … SEO” is pretty imperfect if you’ve created content that ranks on search engines but doesn’t get any clicks. It doesn’t matter how many links you have pointing at your page or if it’s optimized with all the right keywords — if the engagement is too low, then you’re out. Of course, you won’t be out immediately. Google will continue auditioning…

    Larry Kim/ Search Engine Landin SEO Google- 20 readers -
  • Can we machine-learn Google’s machine-learning algorithm?

    …. If your competitor got killed doing something Google didn’t like, you’d be sure that as long as you didn’t commit the same mistake, you’d be OK. But recent evidence is beginning to show that this SEO idiom no longer holds. Machine learning has made these penalties specific to each keyword environment. SEO professionals no longer have a static set…

    Jayson Demers/ Search Engine Landin SEO Google- 29 readers -
  • What the heck is machine learning, and why should I care?

    … There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business owner with a website or an SEO, the big question you’re probably asking is: what is machine learning and how will it impact my rankings? The problem with this question is that it relies on a couple…

    Dave Davies/ Search Engine Landin SEO Google- 13 readers -
  • The four pillars of the future of SEO

    …-indexes them. A few months earlier, Google also integrated Panda into their main algorithm (though unlike Penguin, it does not update in real time). Notice a pattern here? Google wants to make spam fighting a central, automated function of serving search results. This is a very positive sign for website owners — cleaning up spammy backlinks…

    Pratik Dholakiya/ Search Engine Landin SEO Google- 29 readers -
  • An experiment in trying to predict Google rankings

    … approachable libraries and technologies that have the promise of being very useful to any industry that has data to play with. Machine learning also has the ability to turn traditional website marketing and SEO on its head. Late last year, my colleagues and I (rather naively) began an experiment in which we threw several popular machine learning algorithms…

    Search Engine Landin SEO Google- 18 readers -
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