Google Ranking Signals

  • Guide to Google ranking factors – Part 10: backlinks

    … in our Google ranking factors series, check out: Part 9: outbound links Part 8: internal links Part 7: site-level signals Part 6: trust signals, authority and expertise. Part 5: duplicate content and syndication. Part 4: content freshness. Part 3: quality content. Part 2: keyword relevancy, frequency and Latent Semantic Indexing (LSI). Part 1: on-page signals such as title tags, H1 tags and meta descriptions. …

    Christopher Ratcliff/ Search Engine Watch- 33 readers -
  • Guide to Google ranking factors – Part 8: internal links

    …, as it makes your site look incompetent or irrelevant at best, poorly maintained or abandoned at worst. Anchor text 9) By using clear anchor text (the clickable highlighted words in any give link) it helps improve your ranking for certain keywords. If we want this article to rank for the term ’internal link guide’ then we can begin linking to it from other…

    Christopher Ratcliff/ Search Engine Watchin Google- 11 readers -
  • Google Index set to go ‘mobile-first’ within months

    … As if you haven’t experienced enough turbulence in the last few months, what with the release of Penguin 4.0 and the proliferation of AMP through organic SERPs, Google has announced that it will soon be splitting its index between mobile and desktop. Speaking at Pubcon last week, Google’s Webmaster Trends Analyst Gary Illyes stated that Google…

    Christopher Ratcliff/ Search Engine Watchin Google- 39 readers -