Google Ranking Signals

  • Guide to Google ranking factors – Part 10: backlinks

    … Last week we published the ninth instalment of our complete guide to Google ranking factors. It concentrated on outbound links and how and why these affect your site’s ranking. This week, we tackle backlinks. What is a backlink? A backlink is link from a third party website, back to your own. These can also be called ‘inbound’ or ‘incoming…

    Christopher Ratcliff/ Search Engine Watch- 26 readers -
  • Guide to Google ranking factors – Part 8: internal links

    …, as it makes your site look incompetent or irrelevant at best, poorly maintained or abandoned at worst. Anchor text 9) By using clear anchor text (the clickable highlighted words in any give link) it helps improve your ranking for certain keywords. If we want this article to rank for the term ’internal link guide’ then we can begin linking to it from other…

    Christopher Ratcliff/ Search Engine Watchin Google- 10 readers -
  • Google Index set to go ‘mobile-first’ within months

    …-friendly content. Although Google promised that non-mobile optimised content can still rank highly if it’s the best match for a query, having a mobile-only index may mean certain websites are excised from mobile SERPs all together. According to Gary Illyes, we may not be waiting long for the answers to these questions. We’ll keep you updated when we learn more. …

    Christopher Ratcliff/ Search Engine Watchin Google- 39 readers -
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