Google Ranking Signals

    • Guide to Google ranking factors – Part 10: backlinks

      Last week we published the ninth instalment of our complete guide to Google ranking factors. It concentrated on outbound links and how and why these affect your site’s ranking. This week, we tackle backlinks. What is a backlink? A backlink is link from a third party website, back to your own. These can also be called ‘inbound’ or ‘incoming’ links.

      Christopher Ratcliff/ Search Engine Watch- 9 readers -
  • Guide to Google ranking factors – Part 8: internal links

    …, as it makes your site look incompetent or irrelevant at best, poorly maintained or abandoned at worst. Anchor text 9) By using clear anchor text (the clickable highlighted words in any give link) it helps improve your ranking for certain keywords. If we want this article to rank for the term ’internal link guide’ then we can begin linking to it from other…

    Christopher Ratcliff/ Search Engine Watchin Google- 9 readers -
  • Google Index set to go ‘mobile-first’ within months

    … behaviour. You’re already aware that more than half of all searches happen on mobile, but also if a page takes more than a few seconds to load, a user will abandon and visit somewhere else. Google has been working to make the user experience for mobile better, by introducing Accelerated Mobile Pages, making site speed a ranking factor and perhaps…

    Christopher Ratcliff/ Search Engine Watchin Google- 25 readers -
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