Google: Rich Snippets

  • The battleground of entities & reviews

    … For anyone familiar with my articles, you’ll know I like to write a lot on a couple of specific topics: Entities The future of search Today, we’re going to look at an area where both apply: reviews. In this article, we’re not going to dive into specific strategies for acquiring reviews, as those change over time (though I will be linking below…

    Dave Davies/ Search Engine Landin SEO Google- 15 readers -
  • Google updates local reviews schema guidelines

    … Mike Blumenthal reports that Google has updated their local business reviews guidelines around when you can use the schema markup on the reviews and when you cannot. Here are the new list of guidelines: Snippets must not be written or provided by the business or content provider unless they are genuine, independent, and unpaid editorial…

    Barry Schwartz/ Search Engine Landin SEO- 33 readers -
  • 4 things you didn’t know about rich snippets

    … snippets, the next evolution. But they’re actually something different, with a different place in the SEO ecosystem. Rich cards and rich snippets both use structured data markup to produce enhanced SERP displays, presenting page content in a more meaningful and appropriate way to Google Search users. But that doesn’t mean their roles and functions…

    Pratik Dholakiya/ Search Engine Landin SEO- 31 readers -
  • What’s New With Markup & Structured Data

    … in the world of structured data markup, you can get access to that here. The overview In the SEO world, the most common form of structured data we speak about is Schema.org. This is because it’s a standard that was developed by and for search engines. It’s stable, reliable and extensible. For that reason, its adoption has become very broad…

    Eric Enge/ Search Engine Landin SEO Google- 21 readers -
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