Google: Rich Snippets

  • How machine learning levels the SERP playing field

    …Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages. The post How machine learning levels the SERP playing field appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO How To's- 12 readers -
  • The battleground of entities & reviews

    … For anyone familiar with my articles, you’ll know I like to write a lot on a couple of specific topics: Entities The future of search Today, we’re going to look at an area where both apply: reviews. In this article, we’re not going to dive into specific strategies for acquiring reviews, as those change over time (though I will be linking below…

    Dave Davies/ Search Engine Landin SEO Google- 19 readers -
  • Google quietly expands rich cards worldwide

    … Google is expanding support for rich cards globally. Yesterday, Google updated the blog post that originally announced this feature back in May 2016. In this update, Google said rich cards are now available globally. Originally, rich cards launched in the US just for movie and recipe websites. That has expanded over the months, both in terms…

    Barry Schwartz/ Search Engine Landin SEO Google- 24 readers -
  • SEO trends to prepare for in 2017

    … publications like Search Engine Journal, Entrepreneur Magazine, Search Engine Watch, Moz, Fast Company, Huffington Post and many more. He has been recommended as a ‘must follow’ SEO expert by Search Engine Watch and has been named one of the top content marketing influencers by Onalytica two years in a row. He's passionate about fitness, entrepreneurship, startups and all things digital marketing. …

    Pratik Dholakiya/ Search Engine Landin SEO Google- 35 readers -
    Earlier about the same topic:
  • Google updates local reviews schema guidelines

    … Mike Blumenthal reports that Google has updated their local business reviews guidelines around when you can use the schema markup on the reviews and when you cannot. Here are the new list of guidelines: Snippets must not be written or provided by the business or content provider unless they are genuine, independent, and unpaid editorial…

    Barry Schwartz/ Search Engine Landin SEO- 37 readers -
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