Google: Rich Snippets

  • The battleground of entities & reviews

    … be a singular and defined idea, like “evolution.” While simple, the impact of entities on search is massive — and it’s sadly one of the most overlooked areas of discussion in SEO. So today, we’ll take steps to remedy that in at least one area. Let’s talk about reviews We’re going to begin our discussion in an area we all tend to think of when we think…

    Dave Davies/ Search Engine Landin SEO Google- 16 readers -
  • Google quietly expands rich cards worldwide

    … Google is expanding support for rich cards globally. Yesterday, Google updated the blog post that originally announced this feature back in May 2016. In this update, Google said rich cards are now available globally. Originally, rich cards launched in the US just for movie and recipe websites. That has expanded over the months, both in terms…

    Barry Schwartz/ Search Engine Landin SEO Google- 20 readers -
  • Google updates local reviews schema guidelines

    … Mike Blumenthal reports that Google has updated their local business reviews guidelines around when you can use the schema markup on the reviews and when you cannot. Here are the new list of guidelines: Snippets must not be written or provided by the business or content provider unless they are genuine, independent, and unpaid editorial reviews…

    Barry Schwartz/ Search Engine Landin SEO- 37 readers -
  • 4 things you didn’t know about rich snippets

    … Since their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search listing that helps searchers find exactly what they’re looking for. Depending on the page content, this extra information might include site navigation breadcrumbs, customer reviews, TV and movie information…

    Pratik Dholakiya/ Search Engine Landin SEO- 32 readers -
  • What’s New With Markup & Structured Data

    … in the world of structured data markup, you can get access to that here. The overview In the SEO world, the most common form of structured data we speak about is Schema.org. This is because it’s a standard that was developed by and for search engines. It’s stable, reliable and extensible. For that reason, its adoption has become very broad…

    Eric Enge/ Search Engine Landin SEO Google- 21 readers -
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