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… spoke with John Ward, COO of digital marketing firm iQuanti, to learn a little bit more about the updates and how marketers can benefit from them. Here are three things you should know: 1. You can now analyze page performance and search queries in the same place. Back in May, Google released a tool called Search Analytics to allow webmasters to get…
It wasn’t too long ago that search engine optimization was the online publishing world’s one true king. Shortly after I graduated college in 2011—the very height of the Bleacher Report-erization of web media—I briefly held a part-time, freelance job at SB Nation’s fledgling regional news desk. There, I helped drum up traffic by writing stories that told people what time and TV ...