Google: Shopping

  • 7 advanced tips for Google Shopping ads

    … are for brand terms and your absolute best terms. Medium priority — brand terms. Let’s say your store is called Pete’s Widgets. You’ve added “Pete” as a negative keyword in the high-priority campaign to ensure any search query like Pete’s Widgets is appearing in this campaign. You’ll also add the same best term negatives in this campaign to make sure…

    David Rekuc/ Marketing Landin Google- 13 readers -
  • Can you manage your inventory with Google Shopping?

    … A warehouse working carrying a stack of cardboard boxes inside a warehouse. We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups. There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might…

    Marketing Landin Google- 19 readers -
  • Better in-store attribution is here

    … outnumber online conversions. According to Google, although many people research products online, approximately 95 percent of retail sales still happen in physical stores. That’s a whole lot of marketing data that we’re not privy to and that we can’t factor into our optimization efforts. Second, the current offline tracking method is labor…

    Mona Elesseily/ Marketing Landin Google- 14 readers -
    Earlier about the same topic:
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