Google: Shopping

  • The silent revolution of search

    … of people-based search. In the last year, with little fanfare, Google has launched two features that dramatically expand the power of search marketing: “Customer Match” and “In Store Conversions.” Customer Match Customer Match is a tool that allows marketers to use first-party data to optimize their bids and creatives for search campaigns…

    Marketing Landin SEO Google- 14 readers -
  • Watch This Retail Space: 2017 Retail Prediction

    … other company, a position once held firmly by Google. Billions of dollars are at stake here. While Google does not benefit from actually selling and fulfilling products, it has some significant assets and advantages that would allow it to compete better in retail search. All of these start with Google’s Shopping property, which has been a huge…

    Marketing Landin Google- 33 readers -
  • 7 advanced tips for Google Shopping ads

    … to build all sorts of campaign hierarchies, but here are some common ones we’ve found really useful. The brand breakdown — for the typical online retailer that wants to separate their brand terms for better measurement. High priority — non-brand terms. This is basically a catch-all for most terms coming through. The only negatives you’re adding here…

    David Rekuc/ Marketing Landin Google- 24 readers -
  • Can you manage your inventory with Google Shopping?

    … looked at search queries, clicked product ads and products purchased. Surprisingly, the vast proportion of consumers don’t buy the products they search for (and click on). [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed…

    Marketing Landin Google- 20 readers -
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