Google: Shopping

  • Nailing down ads for the holiday season

    …-commerce growth. Consider the following paid media tactics to be more effective and successful as an online retailer. Capturing demand through PLAs and Google Shopping Google Shopping or product listing ads (PLAs) are sizzling hot, especially while we prepare for the holiday season. Ever since PLAs gained popularity in 2011, they’ve evolved…

    Marketing Landin Display Google Retargeting- 21 readers -
  • The silent revolution of search

    … of people-based search. In the last year, with little fanfare, Google has launched two features that dramatically expand the power of search marketing: “Customer Match” and “In Store Conversions.” Customer Match Customer Match is a tool that allows marketers to use first-party data to optimize their bids and creatives for search campaigns…

    Marketing Landin SEO Google- 17 readers -
  • Watch This Retail Space: 2017 Retail Prediction

    … Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing share rapidly: retail product search. Historically, it’s been one of Google’s biggest moneymakers, with retail search accounting for at least 25 percent of total search revenues. A recent study…

    Marketing Landin Google- 43 readers -
  • 7 advanced tips for Google Shopping ads

    … Have you ever been frustrated by the lack of control you have over a Google Shopping campaign? With the holidays creeping up on us, now is the time to make those shopping changes that move the needle. I’ve put together a list of seven tips to bring your shopping campaigns to the next level. Tip #1: Use the multiple-campaign method to bucket…

    David Rekuc/ Marketing Landin Google- 26 readers -
  • Can you manage your inventory with Google Shopping?

    … A warehouse working carrying a stack of cardboard boxes inside a warehouse. We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups. There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might…

    Marketing Landin Google- 20 readers -