Google: Shopping

  • 7 advanced tips for Google Shopping ads

    … to build all sorts of campaign hierarchies, but here are some common ones we’ve found really useful. The brand breakdown — for the typical online retailer that wants to separate their brand terms for better measurement. High priority — non-brand terms. This is basically a catch-all for most terms coming through. The only negatives you’re adding here…

    David Rekuc/ Marketing Landin Google- 10 readers -
  • Can you manage your inventory with Google Shopping?

    … A warehouse working carrying a stack of cardboard boxes inside a warehouse. We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups. There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might…

    Marketing Landin Google- 18 readers -
  • Better in-store attribution is here

    … initiatives well. Here’s some of what we’re seeing: [Read the full article on Search Engine Land.] Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Mona Elesseily was recently voted the 2013 Most influential SEM. She is the Vice President…

    Mona Elesseily/ Marketing Landin Google- 13 readers -
    Earlier about the same topic:
  • AdWords Shopping Ads Enhancements: A Roundup

    … The AdWords team behind shopping ads has been very busy improving their offering, with at least 11 major new capabilities launched in the past six months. Even if you’re using AdWords regularly, it’s easy to have missed some of these new capabilities that may be buried deep in the UI. To make sure you’re not missing any opportunities, here’s…

    Frederick Vallaeys/ Marketing Landin Paid Search Google- 13 readers -