Google: Shopping

  • 7 advanced tips for Google Shopping ads

    … to build all sorts of campaign hierarchies, but here are some common ones we’ve found really useful. The brand breakdown — for the typical online retailer that wants to separate their brand terms for better measurement. High priority — non-brand terms. This is basically a catch-all for most terms coming through. The only negatives you’re adding here…

    David Rekuc/ Marketing Landin Google- 13 readers -
  • Can you manage your inventory with Google Shopping?

    … A warehouse working carrying a stack of cardboard boxes inside a warehouse. We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups. There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might…

    Marketing Landin Google- 19 readers -
  • Better in-store attribution is here

    … outnumber online conversions. According to Google, although many people research products online, approximately 95 percent of retail sales still happen in physical stores. That’s a whole lot of marketing data that we’re not privy to and that we can’t factor into our optimization efforts. Second, the current offline tracking method is labor…

    Mona Elesseily/ Marketing Landin Google- 14 readers -
    Earlier about the same topic:
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