Google: Shopping

  • [PODCAST] Marketing Land Live #28: Shopping campaign success on Google & Bing

    With the holidays fast approaching, shopping season has already begun for some and others are sure to start very soon. Online retailers can bring in new customers with a well-planned shopping campaign on both Google and Bing. In this week’s episode of Marketing Land Live, we’ve invited three shopping campaign specialists to talk about campaign structure, optimization and the ...

    Matt Mcgee/ Marketing Land- 13 readers -
  • 7 advanced tips for Google Shopping ads

    … Have you ever been frustrated by the lack of control you have over a Google Shopping campaign? With the holidays creeping up on us, now is the time to make those shopping changes that move the needle. I’ve put together a list of seven tips to bring your shopping campaigns to the next level. Tip #1: Use the multiple-campaign method to bucket…

    David Rekuc/ Marketing Landin Google- 19 readers -
  • Can you manage your inventory with Google Shopping?

    … A warehouse working carrying a stack of cardboard boxes inside a warehouse. We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups. There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might…

    Marketing Landin Google- 20 readers -
  • Better in-store attribution is here

    … outnumber online conversions. According to Google, although many people research products online, approximately 95 percent of retail sales still happen in physical stores. That’s a whole lot of marketing data that we’re not privy to and that we can’t factor into our optimization efforts. Second, the current offline tracking method is labor…

    Mona Elesseily/ Marketing Landin Google- 17 readers -
    Earlier about the same topic:
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