Google: Shopping

    • Nailing down ads for the holiday season

      Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently prepares their paid media campaigns for this fast-paced season — and for e-commerce brands, this is especially crucial. Getting ahead of the competitive holiday season is a recurring obstacle.

      Marketing Landin Display Google Retargeting- 17 readers -
  • The silent revolution of search

    … Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of niche companies have emerged, nearly as many have folded, and major new technologies have come and gone. In contrast, search seems dull: it’s still the best-performing and highest-spending channel by far…

    Marketing Landin SEO Google- 14 readers -
  • Watch This Retail Space: 2017 Retail Prediction

    … Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing share rapidly: retail product search. Historically, it’s been one of Google’s biggest moneymakers, with retail search accounting for at least 25 percent of total search revenues. A recent study…

    Marketing Landin Google- 41 readers -
  • 7 advanced tips for Google Shopping ads

    … Have you ever been frustrated by the lack of control you have over a Google Shopping campaign? With the holidays creeping up on us, now is the time to make those shopping changes that move the needle. I’ve put together a list of seven tips to bring your shopping campaigns to the next level. Tip #1: Use the multiple-campaign method to bucket…

    David Rekuc/ Marketing Landin Google- 26 readers -
  • Can you manage your inventory with Google Shopping?

    … A warehouse working carrying a stack of cardboard boxes inside a warehouse. We are often asked by our clients if we can use Google Shopping or paid search to push particular products or product groups. There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might…

    Marketing Landin Google- 20 readers -
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