Google Shopping

Google Shopping, formerly Google Product Search, Google Products and Froogle, is a Google service invented by Craig Nevill-Manning which allows users to search for products on online shopping websites and compare prices between different vendors.Originally, the service listed prices submitted by merchants, and was monetized through AdWords advertising like other Google services. However, in May 2012, Google announced that the service (which was also immediately renamed Google Shopping) would shift in late-2012 to a paid model where merchants would have to pay the company in order to list their products on the service.
Posts about Google Shopping
  • How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure

    … around organizing through priority tiers. In this case, we will have three tiers that align with the three campaign priority settings for Shopping: High, Medium, and Low. (Disclaimer: This is not a post about organization within a Shopping campaign. Rather, it is about how you should organize your campaigns to work together within an account…

    PPC Hero- 4 readers -
  • Leverage Google Shopping for a Blowout Holiday Season

    … guidelines and products to introduce to you as you prep for the upcoming season. Join Google’s Julia Meter and Hanapin’s Zach Bruner as they show you the areas you can be working in now to improve holiday shopping results in the coming months. In this webinar, you’ll learn: How to analyze data accurately from past years to improve results Expert tips on what to change in your holiday shopping strategy Offline and online shopping trends we’re seeing and how to approach them Presented by: Julia Meter Zach Bruner …

    PPC Heroin Google- 24 readers -
  • New goodies for online retailers at SMX East

    … If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns. As reported by Ginny Marvin on Search Engine Land, the new AdWords features include a new metric, called absolute top impression share…

    Chris Sherman/ Search Engine Land- 18 readers -
  • Google fined $2.7 billion by E.U. in anti-trust ruling

    … engine. This fine dwarfs the previous record fine for the abuse of a monopoly, doled out to Intel in 2009. The E.U. commission arrived at the figure by taking a percentage of Google’s revenue from its Shopping product across the 13 European countries in question since 2008. Should Google fail to comply with the terms set by the E.U. within 90…

    Search Engine Watchin Google- 17 readers -
  • Top 4 mistakes ecommerce marketers are still making

    … ado… Lack of proper brand vs. non-brand segmentation in Google Shopping If you have a strong brand presence (high volume/well-known brand) and see significantly more efficient CPAs/ROIs on this traffic (which is likely), you will want to segment your campaigns in order to properly capitalize on it while ensuring you are not overpaying. In order…

    Search Engine Watch- 17 readers -
  • 7 advanced Google Shopping strategies [Infographic]

    … Google Shopping Ads now make up 56% of retailer ad spend in the USA, and a study by Merkle has shown that GS ads accounted for 46% of clicks to retailers in the second quarter of 2016. The current trends indicate that Google Shopping revenue is only going to grow in the next few years, making it more vital than ever to have a strong Google…

    Search Engine Watchin Google- 12 readers -
  • The Complete Google AdWords Shopping Campaign Settings Breakdown

    … Shopping strategy is leaner, however, priority settings become more critical if an account has multiple Shopping campaigns. With these settings, advertisers are allowed the choice of low, medium, and high priorities. Priorities are scaled in terms of how you want Google to interpret which campaigns are most important…

    PPC Heroin Paid Search Google- 18 readers -
  • Avoid These Common PPC Shopping Strategy Mistakes

    … and a Medium or Low priority setting for All Products. Then if the Top Sellers daily budget is depleted at 6 pm each day, the same products will show in search results from the All Products campaign. To set up priorities, go to Shopping settings (advanced) in your Shopping campaigns. Google will serve ads through the highest priority campaign…

    PPC Heroin Paid Search- 22 readers -
  • Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016

    … for calls to action. Our ads are now plump with description. This was a welcome update for most of Hanapin’s accounts. But not everyone agrees with my cheery outlook on ETAs for a variety of reasons. For clients generating a good portion of traffic from Search Partners, this update proved that the entirety of Google’s network was not prepared to serve…

    PPC Heroin Social Paid Search- 20 readers -
  • Google Announces Ecommerce Partnerships For Shopping

    … October 19, 2016 Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration…

    PPC Heroin Paid Search Google- 17 readers -
  • More online product searches start on Amazon than Google

    … of 2,000 US consumers found that Amazon’s share of the action was up 11% year on year, and the figures down for search engines and other retailers. The retailer’s reputation for price-competitiveness, (as well as the fact that it sells just about everything) means it’s the go-to destination for comparison shopping. 90% of consumers will check…

    Graham Charlton/ Search Engine Watchin Google- 15 readers -
  • Five Google Shopping tips to help nail your Q4 ROI

    … of time in optimizing titles. Use your top-performing and top-volume search queries in your titles, and remember to be as descriptive about the actual product to ensure relevance to the query. As with most ad elements, we recommend that you test different titles to see what impact each variation may make. 2) Use smart segmentation If you have…

    Search Engine Watchin Google- 17 readers -
  • The 3 Step Guide For Expanding Your Account Through DSA And Shopping Queries

    … August 30, 2016 Over the years, we’ve written many articles about the importance of Dynamic Search Ads (DSAs) and Shopping ads as a means to find new keywords to implement in your Search Network text ad campaigns. Both DSA and Shopping campaigns act as ongoing keyword research tools as you look to expand your account. That’s great and all…

    Matt Umbro/ PPC Hero- 25 readers -
  • Google Introduces Showcase Shopping Ads for Broad Product Searches

    … version, Google says that products will be pulled directly from the feed with advertisers providing the creative. Currently, there is no information available on the pricing for the premium version of Shopping Showcase ads. To learn more about Google Shopping or to start strategizing your Google Shopping holiday campaigns, reach out to our Paid Search team. The post Google Introduces Showcase Shopping Ads for Broad Product Searches appeared first on Acceleration Partners. …

    Acceleration Partners- 14 readers -
Get the top posts daily into your mailbox!