Google Shopping

Google Shopping, formerly Google Product Search, Google Products and Froogle, is a Google service invented by Craig Nevill-Manning which allows users to search for products on online shopping websites and compare prices between different vendors.Originally, the service listed prices submitted by merchants, and was monetized through AdWords advertising like other Google services. However, in May 2012, Google announced that the service (which was also immediately renamed Google Shopping) would shift in late-2012 to a paid model where merchants would have to pay the company in order to list their products on the service.
Posts about Google Shopping
  • Seven insights hiding in Google’s new Christmas shopping research

    … Earlier this month Google released a set of eye-popping statistics about the Christmas shopping season. It was hard for me to miss, I kind of work for Google, but if you’ve never seen that article I think you should take a look. As we get farther into the shopping season, it can start to feel like the season is close to wrapping up. Based…

    Matt Lawson/ PPC Hero- 12 readers -
  • How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation

    … Shopping campaigns within an account; but these are two of my favorite breakouts that I tend to use most often. Settings As mentioned in Part 1 of my Shopping structure series, it is important to have a good understanding of the backend in Shopping campaign settings. Even if you feel confident in your knowledge of Shopping and how your campaigns…

    PPC Heroin Paid Search- 7 readers -
  • How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure

    ….) Settings Before getting started, it is important to have a good understanding of the backend in Shopping campaigns. Even if you feel confident in your knowledge of Shopping and how your campaigns are set up, at least glance over The Complete Google AdWords Shopping Campaign Settings Breakdown. I will cover some aspects in this post, but that specific…

    PPC Hero- 4 readers -
  • Leverage Google Shopping for a Blowout Holiday Season

    … September 11, 2017 It’s never too early to start thinking about your holiday shopping strategy. Even months before the holidays, you need to start looking at your traffic from last year, pitching budgets, and analyzing your data to make sure your performance improves this year. And, as the industry is always changing, we have some new…

    PPC Heroin Google- 25 readers -
  • New goodies for online retailers at SMX East

    … If you’re an online retailer, you’re already ramping up for the busy holiday season ahead. The good news is that Google has rolled out several new features to AdWords to help with your shopping campaigns. As reported by Ginny Marvin on Search Engine Land, the new AdWords features include a new metric, called absolute top impression share…

    Chris Sherman/ Search Engine Land- 21 readers -
  • Google fined $2.7 billion by E.U. in anti-trust ruling

    … Google has been fined a record $2.7 billion for a breach of E.U. anti-trust rules. The search giant was charged with giving “illegal advantages” to another Google product within search results in a case that started more than seven years ago. The case relates specifically to Google Shopping, Google’s increasingly profitable shopping comparison…

    Search Engine Watchin Google- 23 readers -
  • Top 4 mistakes ecommerce marketers are still making

    … ado… Lack of proper brand vs. non-brand segmentation in Google Shopping If you have a strong brand presence (high volume/well-known brand) and see significantly more efficient CPAs/ROIs on this traffic (which is likely), you will want to segment your campaigns in order to properly capitalize on it while ensuring you are not overpaying. In order…

    Search Engine Watch- 17 readers -
  • 7 advanced Google Shopping strategies [Infographic]

    … Google Shopping Ads now make up 56% of retailer ad spend in the USA, and a study by Merkle has shown that GS ads accounted for 46% of clicks to retailers in the second quarter of 2016. The current trends indicate that Google Shopping revenue is only going to grow in the next few years, making it more vital than ever to have a strong Google…

    Search Engine Watchin Google- 12 readers -
  • The Complete Google AdWords Shopping Campaign Settings Breakdown

    … Shopping strategy is leaner, however, priority settings become more critical if an account has multiple Shopping campaigns. With these settings, advertisers are allowed the choice of low, medium, and high priorities. Priorities are scaled in terms of how you want Google to interpret which campaigns are most important…

    PPC Heroin Paid Search Google- 19 readers -
  • Avoid These Common PPC Shopping Strategy Mistakes

    … and a Medium or Low priority setting for All Products. Then if the Top Sellers daily budget is depleted at 6 pm each day, the same products will show in search results from the All Products campaign. To set up priorities, go to Shopping settings (advanced) in your Shopping campaigns. Google will serve ads through the highest priority campaign…

    PPC Heroin Paid Search- 22 readers -
  • Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016

    … the simplification of columns and the ease of reporting with one metric. Number 5: Expanded Customer Match Options Thank you, Google, for expanding capabilities with customer match. When you rolled customer match targeting out last year, we were all pretty pumped. But now, with Shopping, we can truly put the right product in front of the right person. Number 4…

    PPC Heroin Social Paid Search- 22 readers -
  • Google Announces Ecommerce Partnerships For Shopping

    … product offering. With just over 5 weeks until Black Friday, this announcement comes in time for advertisers to implement or update their ecommerce Shopping campaigns before the winter holiday craze fully sets in. Are you ready? Are you excited about these partnerships? Share your insights and reactions with us on Twitter. Cover image by SomeDriftwood …

    PPC Heroin Paid Search Google- 17 readers -
  • More online product searches start on Amazon than Google

    … of 2,000 US consumers found that Amazon’s share of the action was up 11% year on year, and the figures down for search engines and other retailers. The retailer’s reputation for price-competitiveness, (as well as the fact that it sells just about everything) means it’s the go-to destination for comparison shopping. 90% of consumers will check…

    Graham Charlton/ Search Engine Watchin Google- 16 readers -
  • Five Google Shopping tips to help nail your Q4 ROI

    … We all know Q4 is the biggest time of the year when it comes to ecommerce. Google Shopping tends to be a strong revenue driver for businesses investing in digital marketing. So how do you make sure you are being as efficient and effective as possible on Google shopping? Below are some key tips to make sure you are capitalizing on the holiday…

    Search Engine Watchin Google- 19 readers -
Get the top posts daily into your mailbox!