Google Shopping

Google Shopping, formerly Google Product Search, Google Products and Froogle, is a Google service invented by Craig Nevill-Manning which allows users to search for products on online shopping websites and compare prices between different vendors.Originally, the service listed prices submitted by merchants, and was monetized through AdWords advertising like other Google services. However, in May 2012, Google announced that the service (which was also immediately renamed Google Shopping) would shift in late-2012 to a paid model where merchants would have to pay the company in order to list their products on the service.
Posts about Google Shopping
    • Google fined $2.7 billion by E.U. in anti-trust ruling

      Google has been fined a record $2.7 billion for a breach of E.U. anti-trust rules. The search giant was charged with giving “illegal advantages” to another Google product within search results in a case that started more than seven years ago. The case relates specifically to Google Shopping, Google’s increasingly profitable shopping comparison engine.

      Search Engine Watchin Google- 15 readers -
  • Top 4 mistakes ecommerce marketers are still making

    … ado… Lack of proper brand vs. non-brand segmentation in Google Shopping If you have a strong brand presence (high volume/well-known brand) and see significantly more efficient CPAs/ROIs on this traffic (which is likely), you will want to segment your campaigns in order to properly capitalize on it while ensuring you are not overpaying. In order…

    Search Engine Watch- 17 readers -
  • 7 advanced Google Shopping strategies [Infographic]

    … Google Shopping Ads now make up 56% of retailer ad spend in the USA, and a study by Merkle has shown that GS ads accounted for 46% of clicks to retailers in the second quarter of 2016. The current trends indicate that Google Shopping revenue is only going to grow in the next few years, making it more vital than ever to have a strong Google…

    Search Engine Watchin Google- 12 readers -
  • The Complete Google AdWords Shopping Campaign Settings Breakdown

    … Shopping strategy is leaner, however, priority settings become more critical if an account has multiple Shopping campaigns. With these settings, advertisers are allowed the choice of low, medium, and high priorities. Priorities are scaled in terms of how you want Google to interpret which campaigns are most important…

    PPC Heroin Paid Search Google- 14 readers -
  • Avoid These Common PPC Shopping Strategy Mistakes

    … and a Medium or Low priority setting for All Products. Then if the Top Sellers daily budget is depleted at 6 pm each day, the same products will show in search results from the All Products campaign. To set up priorities, go to Shopping settings (advanced) in your Shopping campaigns. Google will serve ads through the highest priority campaign…

    PPC Heroin Paid Search- 22 readers -
  • Thank You Notes: Acknowledging The Most Significant PPC Updates Of 2016

    … indeed. Should we hug? Thank you, Google, for allowing us to show the value of PPC in ways we never imagined. Our clients’ accounts are like little snowflakes—no two are alike. Last click, first click, linear, time-decay, position based, data-driven; we are now able to fight to save keywords and ad groups based on their contributions…

    PPC Heroin Social Paid Search- 20 readers -
  • Google Announces Ecommerce Partnerships For Shopping

    … product offering. With just over 5 weeks until Black Friday, this announcement comes in time for advertisers to implement or update their ecommerce Shopping campaigns before the winter holiday craze fully sets in. Are you ready? Are you excited about these partnerships? Share your insights and reactions with us on Twitter. Cover image by SomeDriftwood …

    PPC Heroin Paid Search Google- 17 readers -
  • More online product searches start on Amazon than Google

    … of 2,000 US consumers found that Amazon’s share of the action was up 11% year on year, and the figures down for search engines and other retailers. The retailer’s reputation for price-competitiveness, (as well as the fact that it sells just about everything) means it’s the go-to destination for comparison shopping. 90% of consumers will check…

    Graham Charlton/ Search Engine Watchin Google- 14 readers -
  • Five Google Shopping tips to help nail your Q4 ROI

    … of time in optimizing titles. Use your top-performing and top-volume search queries in your titles, and remember to be as descriptive about the actual product to ensure relevance to the query. As with most ad elements, we recommend that you test different titles to see what impact each variation may make. 2) Use smart segmentation If you have…

    Search Engine Watchin Google- 17 readers -
  • The 3 Step Guide For Expanding Your Account Through DSA And Shopping Queries

    … August 30, 2016 Over the years, we’ve written many articles about the importance of Dynamic Search Ads (DSAs) and Shopping ads as a means to find new keywords to implement in your Search Network text ad campaigns. Both DSA and Shopping campaigns act as ongoing keyword research tools as you look to expand your account. That’s great and all…

    Matt Umbro/ PPC Hero- 25 readers -
  • Google Introduces Showcase Shopping Ads for Broad Product Searches

    … version, Google says that products will be pulled directly from the feed with advertisers providing the creative. Currently, there is no information available on the pricing for the premium version of Shopping Showcase ads. To learn more about Google Shopping or to start strategizing your Google Shopping holiday campaigns, reach out to our Paid Search team. The post Google Introduces Showcase Shopping Ads for Broad Product Searches appeared first on Acceleration Partners. …

    Acceleration Partners- 14 readers -
  • Google’s Not Selling Your Products Like It Used To

    … August 9, 2016 With the ongoing changes to Google Shopping, optimizing your product feed is more important than ever. Over the last several months, Google has been testing an aggregated shopping format for individual products sold by multiple retailers. This format most commonly involves devices and appliances. For example, if you search…

    PPC Hero- 12 readers -
  • Seven tips to squeeze more revenue from Google Shopping Ads

    … Google Shopping ads continue to be mission critical for ecommerce search marketers. Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping ad (previously PLAs) unit for shopping results. A look at Merkle’s Q2 digital marketing report proves this point, as you see a 43% year-over-year…

    Jamie Smith/ Search Engine Watch- 27 readers -
  • Google Shopping 101 + Case Study

    … What we refer to today as the Google Shopping system used to be called “Google AdWords Product Listing Ads” or PLAs. While the term PLA’s still exist and refers to the product ads themselves, Google Shopping is a dedicated shopping search engine from Google (www.Google.com/shopping). Google Shopping helps retailers connect their content…

    Acceleration Partners- 14 readers -
  • Google To Release New Shopping And Travel Features

    … July 14, 2016 Well, we have all survived another Amazon #PrimeDay! Whether or not you found a great deal on Tuesday, Google has ensured that no PPC-er left the event empty-handed. According to their official blog, several upcoming changes to Shopping and travel-related ads can be expected in the near future. A New Kind Of Shopping Experience…

    PPC Heroin Paid Search SEO Google- 18 readers -
Get the top posts daily into your mailbox!
More from around the web